Name: Abdul Nabeel

Registration ID: 50824

SAP ID: 021000031836

SUBMITTED TO: SIR JAVED AKHTER

TABLE OF CONTENTS

Business Description 3

Company Ownership 3

Unique Selling Point 3

Target Market and potential customer 3

Product 4

Competitor 4

Opportunities and Challenges 5

Objective 6

Mission 6

Vision Mission Statement 6

Marketing And Sales Strategy 7

Financial Plan 7

Legal Requirements 8
 E-ORGANIC

BUSINESS DESCRIPTION
E-Organic is an online super store which aims to provide pure and natural organic products and
sparing users from the issue of going out and find natural organic products in different location
to purchase healthy necessities. The online store brings to you various products, for example,
dairy, sea foods, meats, cosmetics, hair oil, eatable oil, honey. You can browse a great many
products. E-Organic is right now delivering in Karachi only.

E-organic intends to provide the grocery service industry in Pakistan and we plan to focus on the
individuals who lead a busy way of life to move them from the customary technique for basic
grocery item obtainment to a progressively advance online mode. We will guarantee a problem
free shopping knowledge for our customers, with the goal that they can spend significant time
and energy elsewhere

E-organic plans to be a very client driven association. We mean to concentrate on complete

customer journey, beginning with ordering quality items at competitive pricing, on time delivery
and bother free return policy.

COMPANY OWNERSHIP

Company will be owned 75% by myself and 25% by the investor. With an explanation of profit
and loss. The investor will work as the sleeping partners and I will work actively for the
company.

UNIQUE SELLING POINT (USP)

E-Organic promises to deliver healthy and quality of organic products collected from different
location and deliver it to their customers at their door steps. E-Organic is based on no inventory
storing system which means having no warehousing and also no fixed employee to deliver
products which provide cost reduction edge.

TARGET MARKET AND POTENTIAL CUSTOMER

The Market I am targeting are health conscious and middle class people who can afford to
purchase organic products because it is bit expensive than inorganic products and we target all
group ages include kids to old age ( 2 to 50 above). E-organic shift organic grocery more
advance online mode which works opportunity for customers to do hassle free shopping
experience and save their quality of time to spend in elsewhere.

PRODUCT

E-organic is an online store that sales all type of organic products. The categories includes dairy
& cheese, dry fruits & seeds, poultry & eggs, organic kids products, cosmetics and much more.

 Dairy & cheese: fresh mozzarella, Goat cheese, Blue cheese, Boursin Style Herb and
Garlic Cheese, Greek yogurt.
 Dry fruits & seeds: Pistachio, Organic Chia Seeds, Dried Apricot, Almond, Whole White
Chia Seed.
 Poultry & eggs: Desi chicken, desi eggs, farm grown fresh duck, farm grown fresh guinea
fowl.
 Kids: organic baby lotion, paraben free baby oil, organic shampoo, diaper balm.
 Cosmetics : Argan oil, Almond oil, char coal soap, goat milk soap, whitening cream,
ubtan scrub, Essential oil, mud mask.
 Other: Dish wash, eatables oils, desi ghee, honey, seafood’s etc.

COMPETITORS

E-Organic is an online store delivering only organic products if we see our competition with
online store our competitors will be;

 QNE:

QNE is our main competitor as it is selling all type of grocery items which include organic
products also and is now shifting in electronic appliances also. Qne is one of the oldest online
grocery store in Pakistan.

 Panda Mart:

Panda Mart is online grocery store currently operates in most of the big cities in Pakistan
offering deliveries and customer supports.
 Organicjiyo:

Organicjiyo is based on selling organic products online but their main target market is Lahore.

 Hummart:

Hummart has their own warehouse where they store their inventory located at korangi and also
have their own riders who delivery the online ordered items. Hummart currently facing loss in
their business.

 Daraz:

Daraz is the biggest online shopping store in Pakistan cater almost many cities of Pakistan and
recently enter in selling grocery and vegetables items. Daraz is having big brand image as well as
their marketing investment is also high. Daraz is acquire by one of the big e-commerce
organization in world that is Alibaba group.

 Kravemart:

Kravemart is online grocery store currently operate in Karachi offering 24/7 deliveries and
customer supports.

OPPORTUNITIES AND CHALLENGES

Opportunities:
 Maintain strong standards at the national level, including system integrity.
 Develop agricultural equipment and extension services to maintain existing and new
farmers under the management of organic system.
 Improve the implementation of organic standards in collaboration with relevant federal
agencies (e.g., service delivery time, penalties and / or legal action in case of fraud).
 Improve organic brand marketing campaigns and key messages to increase demand for
organic products in Pakistan.
 Assist in the development of provincial standards.
 Challenges:
  Increased competition with unregulated labels (eg free range, pasture, regenerative
agriculture, etc.).
 Large-scale import of organic grains, soybeans and other important field crops to supply
processors in the country.
 Economic downturn will affect consumers' ability to buy organic.

OBJECTIVE
1. To provide our customers pure organic products at their door steps.
2. To build long lasting relationship with customers.
3. Increase numbers of surfer in our website.

Mission
To be a trustworthy in providing genuine organic True Wellness products and solutions for
conscious, healthy living.

Marketing Strategy
Social media has a great influence on the people thus our business is ecommerce so social media
marketing is appropriate and cost efficient for us. In social media we do live chats plan to go live
on our pages to increase customer engagement and connectivity. There are numerous fitness
bloggers online today influencing a large quantity of followers and we aim to target them to
market our product with their name. Their significant following are influenced and amused by
what their favorite blogger is consuming and therefore they intend to try the same product.
By sending the famous bloggers and influencers our product to try on and to share the results
with their audience can help us boost our customer flow. We also focus on building long term
relationship with customer by which we are giving them a loyalty card of our website.

Sales Strategy
Arranging sports events: Arranging different sports events with different university and school,
colleges to develop relationship with them which help us to promote our business
Special events sales: Events like Eid, Independence Day, Diwali, we will offer special discounts
to our customers on these particular events and giveaway on the events buy one and get one free
offers many more.

PROJECTED INCOME STATEMENT

E-ORGANIC

Sales (120000 x 12) 1,440,000.00

Sales return (120000 x 5% x 12) (72,000.00)

Net sales 1,368,000.00

Cost of goods sold Statement:

Opening inventory -
purchase ( 80000 X 12) 960,000.00
Purchase Return -
Less: Ending inventory (5000x12) (60,000.00)
GOGS 900,000.00
Gross profit 468,000.00

Operating Expenses
Domain and Hosting Cost 15,000.00
Staffing Cost -
Marketing Cost (10000 x12) 120,000.00
Website designing/Maintance Cost 48,000.00
Total Expenses 183,000.00
Profit before tax 285,000.00
Tax Payable 13% of Net Sales (177,840.00)
Net Profit 107,160.00

LEGAL REQUIREMENTS
1. Business Registration: Register your business structure with the SECP and obtain
an NTN from the FBR.

2. Trade License: Obtain a trade license from the local municipal authority where your
business operates.

3. Sales Tax Registration: Register for sales tax with the FBR if your turnover meets
the threshold, and file sales tax returns as required.
 4. Intellectual Property: Consider trademark registration for brand protection.

5. E-Commerce Compliance: Adhere to e-commerce laws, including consumer

protection, privacy policies, and online transaction security.

6. Product Standards: Ensure compliance with quality and safety standards for organic
products.

7. Labor Laws: Follow labor laws when hiring employees, including contracts and
employee benefits.

8. Website Compliance: Comply with legal website requirements such as terms of

service, privacy policies, and clear product information.

Compliance and Risk Mitigation

1. Seek Professional Advice: Engage legal experts and tax advisors who specialize in
Pakistani business laws and tax regulations. These professionals can provide guidance on
compliance requirements specific to your business.

2. Understand Regulatory Requirements: Stay updated on all local, provincial,

and national regulations applicable to your industry. Ensure adherence to laws related to
business registration, licensing, product quality, sales tax, income tax, and e-commerce
regulations.

3. Proper Business Structure: Choose the most suitable legal structure (Sole
Proprietorship, Partnership, Private Limited Company) based on legal, tax, and
operational considerations. Each structure has its implications for taxation and liability.

4. Maintain Accurate Records: Maintain meticulous accounting records, including

sales, expenses, taxes, and financial transactions. This will facilitate accurate tax
reporting and compliance with auditing requirements.

5. Timely Tax Filings and Payments: Ensure timely filing of tax returns and
payments to the relevant tax authorities. Meet all deadlines for income tax, sales tax,
withholding tax, and any other applicable taxes to avoid penalties or legal issues.

6. Compliance with E-commerce Laws: Ensure compliance with e-commerce laws,

including consumer protection, data privacy, online transaction security, and terms of
service. Clearly outline policies regarding refunds, returns, and customer data protection
on the website.

7. Regular Training and Updates: Educate employees about legal and tax
compliance requirements relevant to their roles. Conduct regular training sessions to keep
them informed about changes in regulations or tax laws affecting the business.
8. Quality Assurance and Certifications: Ensure that the organic products meet
quality standards and hold any necessary certifications. Compliance with product quality
standards minimizes the risk of legal issues related to product safety and consumer