CBI Assessment Business Idea

Sustainable E-commerce Marketplace for Artisanal and

Eco-Friendly Products

Section A

1. New Business Idea and Start-up Description

Description: This Company will operate as an online marketplace that focuses solely on the sale
of artisanal, handcrafted, and environmentally friendly goods. This website will connect people
who are concerned about the environment with local artisans and farmers who manufacture
sustainable goods on a small basis.

Why it’s needed: As consumers become more environmentally conscious and seek one-of-a-
kind, high-quality items, there has been an increase in the demand for products that are
manufactured sustainably and locally.

2. Industry and Market Analysis

Industry: Consumers who are concerned about environmental impact and desire products that
are one-of-a-kind are driving growth in the artisanal and eco-friendly product industries.

Market Trends: A greater emphasis is being placed on ethical consumerism, there is a growing
demand for locally created and environmentally friendly items, and the influence of online
shopping is having an effect on conventional retailing.

3. Marketing Plan

Strategy: My approach to marketing will place an emphasis on the one-of-a-kind qualities and
eco-friendliness of the products sold on your platform. Work together with influential people and
blogs who advocate for sustainable ways of life.
Pricing: Giving merchants the freedom to determine their own prices, but keep some rules in
place to ensure affordability and long-term viability.

4. Resources, Management Team, and Start-up Structure

Resources: Creating a user-friendly e-commerce platform, forming connections with artisanal

producers, and recruiting a crew to maintain the website and provide support to customers are all
things that need to be done.

Management Team: Providing an explanation of the skills and experience that each member of
my team possesses.

5. Threats Facing the Start-up and Growth Opportunities

Threats: The competition from pre-existing e-commerce platforms, the verification of the
veracity of sustainability claims, and the administration of logistics for handcrafted goods are all
challenges.

Growth Opportunities: Increasing the variety of products available, developing a robust

community of sellers and buyers, and penetrating new international markets are all goals to be
pursued.

6. Financial Projection

Providing comprehensive financial predictions, which should include anticipated income and
expenses as well as prospective profit margins. Providing an explanation of how I want to make
money off of the platform, for as by charging transaction fees or charging for memberships.
Section B

7. Critical Evaluation and Reflection

In this part of the presentation, I will conduct an in-depth analysis of my business model and the
primary forces that underpin it. Discuss the ways in which the changes in the market and the
needs of consumers are met by my proposed firm. Consider the potential obstacles as well as the
opportunities that lie within the realm of online shopping and environmental responsibility.