Explanation:

1. Key partners
As a retailer of mid-tier clothes from different brands that are affordable for
middle class, it is significantly crucial to identify the key partners for the business.
The most integral partnership is with suppliers. Products from these brands need
to be adequate to the demands of the store. The two most fundamental of them
are the moderate quality and reasonable price.
Furthermore, e-commerce platforms are the modern market for business,
especially for online store, to reach target customers and to help delivery service
become easier as the platforms usually do cover the service. It helps the process
of customers’ purchase less complex and easy to track.
The business staff are required to take charge in different jobs to assist the
business operation.
2. Key activities
The development strategy of the business focuses mainly on the product’s
quality. Consequently, the first-rate activity is product research. The principle of
the business is sustainability which demands every imported item needs to be
produced with as little harm to the environment as possible. The clothing
materials also are not allowed to cause harm to any skin types.
Website development is as essential as store operation on e-commerce platforms.
The website is designed to be accessible, easy to search, and convenient for the
customers. Also, the marketing and promotion strategy is a key contributor to the
business operation. Marketing implementation plan puts the business marketing
strategy into actionable and practical tasks and goals, which helps attract
customers and their trust and loyalty in the products, as well as escalate the
brand. The last key activity that builds the value of the business is offering
support to customers. The service is implemented to helps them have an easy and
enjoyable shopping experience.
3. Key resources
The staff are the human infrastructure of the business. Every step of the business
operation is carried out by humans. In spite of not having the brick-and-mortar
office, they are aware of the importance of employee development in creating an
efficient and positive working environment. Most of the staff work online but it
does not impair or hinder their goal of human resources department. They are
often encouraged to join multiple training sessions to make attempt in different
opportunities and fields of jobs to improve their skills and knowledge for their
self-development and the development of the whole entrepreneur.
4. Value propositions
For employees:
The business has clear and fair salary policies to ensure that each member will
have a good and satisfactory income for their efforts and enthusiasm. In addition,
every year, employees of the store will be able to share a part of the company's
profits depending on the operation situation to encourage everyone's efforts.
Moreover, the relationship between the entrepreneur and employees is
established on a voluntary basis. The store is committed to ensuring all the rights
of employees of the company:
- All rights of employees under the Labor Code are guaranteed.
- The business absolutely does not use child labor and forced labor.
- The collective bargaining agreement is applicable to all employees.
- Trade union is an organization that represents and protects the interests of
employees.
For customer:
The store commits that every product is the result of a closed cycle that fully
meets strict requirements, including: research, management and quality control of
operation according to truthful and complete information for consumers.
Furthermore, the R&D department also concentrate on the customer insight to
select the most suitable designs and materials to the target customers to offer
them different options from different brands.
5. Customer relationship
The business builds up relationship with customers via different services.
Customers are directly supported when they contact the store via social media or
website or e-commerce platforms. They can get some advice for the items they
intend to buy, or get help with the purchase process. Customers are also usually
encouraged to give feedback about their shopping experience through feedback
forms. In order to implement all above, Customer Service department staff are
required to be well-trained and professional, understand deeply customer insight,
and communicate effectively with customers.
Being always eager to share information and answer questions to customers, the
Customer Service team aims at offering customers the sense of care and empathy.
To prevent risks as much as possible, all client input would be recorded in the
store system so that the staff could address the issue rapidly and sensibly.
6. Channels
Understanding that channels are a critical element of the business model, the
entrepreneur has five main phases to communicate with and reach customer
segments which are awareness, evaluation, purchase, delivery, and after sale. The
marketing department always wants to promote constant creativity and has
achieved a lot of success from advertising to increase the sales. The business is
eager to spread the message of sustainability in fashion and daily use; therefore,
all of the visual materials on mass media are designed to express the benefits of
the products.
In addition to advertising to preserve a positive image in the minds of consumers,
most major corporations must demonstrate their social responsibility through
community activities as the cornerstone of their marketing strategy in the
mainstream.
7. Customer segments
The business is always looking for potential and enthusiastic employees to help
them not only have a stable source of income but also a long-term job. Employees
will have a chance to apply to the job that they are suitable and good at. They are
also offered monthly training sessions to improve their skills and many other
benefits during the time they work in the business.
In order to meet the needs of clothes of the middle class as a retailer, the business
aims at creating a friendly and accessible market for the customers, so that they
can buy many affordable items from different brands without getting to their
stores.
8. Cost structure
The main expense of the business is the operation cost. The majority of money
will be spent on research and importing clothes from the suppliers. Other
expenses are for the payroll and marketing cost. In marketing cost, one part will
be used for social media marketing and ads, the rest will be use for website and
mobile app development. Additionally, the cost when in the partnership with e-
commerce platforms will also be listed.
9. Revenue stream
Money mainly comes from online orders and retail sales.