CHOCO MOCO 1

CHOCO MOCO Chocolate

CIA 1

BECH 362A Health Economics

Dr Manikandaprabu B

3 ECOH-B

Sujal Tak

2033446

CHRIST (Deemed to be University), Bangalore

Bannerghatta Road Campus

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Declaration Statement
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Introduction
As the ongoing epidemic showed us the value of health in an individual's life, the adage of "health is wealth"
has once again become the talk of the town. Consumers have been more health concerned in recent years, and
they only want to eat things that can meet their body's fundamental nutritional needs. Everyone wants to be
fit and healthy, both physically and psychologically, emotionally and spiritually. In keeping with the current
trend, we have introduced brand-new chocolate called "CHOCO MOCO," which is one of the wealthiest
chocolates released in recent years. Fitness freaks who avoid sweets because they are afraid of gaining weight
may finally relax since CHOCO MOCO is trans-fat and sugar-free. It is made with the highest-quality cocoa,
ensuring that the consumer receives the best chocolate experience possible. The company's primary goal is to
provide customers with an extraordinary experience packed with love and nourishment.

LOGO PRODUCT

The detailed product description along with marketing mix and market segmentation is given in the PART A
of the CIA.

Interdisciplinary Approach for Consumer Behaviour-

Psychological Approach
As Indian consumer preferences move towards healthy, natural foods, there is tremendous demand for
nutritious and antidiabetic chocolates. People are becoming more health-conscious; therefore, it has provided
the company an opportunity to proliferate by bringing health and taste together. Companies are restructuring
packages for their products in the face of increased competition. Security, convenience, and economic
feasibility are equally critical issues at the same time. The chocolate market in India is one of the fastest-
growing markets in the world. With increasing competition, the only way to attract customers is through
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providing them maximum satisfaction from the products purchased by them, keeping in mind the pricing
strategy as there are many options for consumers to purchase.

We think consumers should buy this product since our product solely consists of delicious organic cocoa and
hand-picked nuts, without added sugar and with no artificial aroma. As our brand ambassador is a renowned
actor, many fitness fanatics and young people are enticed to buy the product. Once again, the cocoa used for
chocolate is produced with proper care and hygiene in company-owned fields. Another critical factor that will
persuade buyers to acquire this chocolate is that it is a fantastic stress burner; thus, it helps to reduce exhaustion
and fatigue and typical psychological tasks. These chocolates also provide an excellent source of antioxidants
to increase the capacity of the blood antioxidants and even compensate for the oxidative stress and
inflammation usually induced by high-fat, sugar-producing foods.

Consumers are more interested in buying the best quality and nutritious product at reasonable low rates, and
our chocolate meets all the standards, according to us. For practically every group, chocolate is a favourite
meal, and hence its extremely healthy features will not only make children and young people more tempting,
but even older adults would love the product.

Marketing Approach

As part of marketing management, I would concentrate on product promotion and programs to ensure that the
product reaches a broader market and follows the indirect distribution channel. In the event of direct and
customized online orders, the direct distribution channel will also be followed. Roundabout distribution for a
producer is giving discounts to experts or merchants to adapt the item for you. They keep it, display it, and
use their business clout to put it in customers' hands. The primary rationale for choosing indirect distribution
as the leading distribution channel is that it covers a greater region than direct distribution. As a result, I believe
it must be disseminated in every business, large or little, which can only be accomplished through a lengthy
chain. Customers, retailers, and wholesalers will benefit from a variety of new schemes like:

Wholesalers- 1000 pieces free on purchase of 10 cartons (1000 pieces in each). Also, annual trips will be
offered to the highest seller.

Retailer- Retailers will get 100 pieces free on purchase of every 10,000 pieces. They will also be offered free
delivery at their shops and trade discounts ranging from 5% to 15%.

Customers- They will get one piece free if they buy ten pieces. Lucky customers will also get a chance to win
gifts.
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Economic Approach

Being an economist, I would lead a study and assess external variables influencing general business
conditions, such as expenses, public pay and yield, exchange volume, and so on, which are extremely
important since they affect each company organization. For both the advertising strategy and the product,
specific cost-effective approaches will be utilized.

The promotional plan-

1. Making use of social media to promote the event.

2. Rather of assigning the event to the personnel, we will outsource it
3. Hoardings are less expensive if they are done over a more extended period.
4. We will place advertising in publications offering lower prices.

For the product-

1. To advertise the goods, we will use internet sites to reach out to new buyers.
2. A processing plant will be built near the cocoa plantation.
3. Only the highest-quality seeds will be utilized.
4. Appropriate filling mechanisms will be utilized to ensure that no juice is lost during the filling process.
5. The trash produced during the packing process will be recycled.
6. The trash will be turned into vermicompost for use in the fields.

Conclusion

The CHOCO MOCO chocolate is one of the best and nutritious chocolates of current time. With efficient
promotional and distributional strategies, the demand of this can be increased. One thing to remember is that,
key to success of any product is the uniqueness of that product. What makes our CHOCO MOCO an unique
product is its properties which are in the interest of people from all age groups and gender. Also, the idea of
personalization and customization makes it different from other biggies of the market. Everything needs time
to establish itself and we are sure that once the chocolate is acquired with a loyal fan base, there is no looking
back. This chocolate will remain favourite of many people be it young people or old adults because,

Ye Dil Maange More!!

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REFERENCES

Direct vs. Indirect Distribution Strategy | Wells Fargo. (2021). Retrieved 12 August 2021, from
https://www.wellsfargo.com/biz/wells-fargo-works/planning-operations/management-
operations/direct-vs-indirect-distribution-channels/

Marketing Mix | Place in Four P's. (2021). Retrieved 12 August 2021, from
https://www.cleverism.com/place-four-ps-marketing-mix/

Olenski, S. (2021). 7 Cost Effective Marketing Strategies For Growing A New Brand. Retrieved 12 August 2021,
from https://www.forbes.com/sites/steveolenski/2015/11/23/7-cost-effective-marketing-
strategies-for-growing-a-new-brand/?sh=631859b19551

What is Market Segmentation? Different Types Explained | Qualtrics. (2021). Retrieved 12 August 2021, from
https://www.qualtrics.com/au/experience-management/brand/what-is-market-segmentation/