Meadows

Cupcakes
Description of the food truck Business
★ Owned by Ella Baipsys and Meghan Winston
★ It is named Meadows Cupcakes
○ It is located in the Meadows in Castle Rock from 8-10 and we sell
cupcakes

★ Equipment ○ To go boxes
○ Truck ○ Water Tank
○ Piping Bags
○ Oven ○ Air Conditioning
○ Bowls
○ Fridge/Freezer ○ Cups
○ Spoons
○ Mixer ○ Ice
○ Whisk
○ Sink ○ Sprinkles
○ Food prep equipment
○ Containers ○ Cupcake decorations
○ Safety Equipment
○ Cupcake pans ○
○ Ipad for paying
○ Cooking sheets ○ Cash register
○ Dish Washer ○ Utensils
○ Counter ○ Napkins
○ Baking Ingredients ○ Cleaning Supplies
○ Power generator ○ Water heater
Truck Design
Situation Analysis

Demongraphics Psychographic

Our customers can Our customers will like

have any income, 5+, sweets, have any
any education, any interests, like
gender, any marital inexpensive treats,
status, any occupation enjoys baking

Geographic Product Usage

Our Customers live in or around the
Meadows of Castle Rock. They probably
work anywhere in Castle Rock or in a
neighboring town. They probably eat more
often at home or places that are closer to
home. Workout really anywhere.
Our target market buys food at this food
truck probably once or twice a week. They
can hire us to be near their house for
parties/gatherings too.
 SWO
T Ana
lysis
Strengths Opportunities
❖ Not very expensive
❖ Can be hired for parties
❖ The Only one like it
❖ Can eventually have
❖ Variety of flavors
more flavors/ be more
available for people
with allergies

Weaknesses Threats
❖ Not very allergie
inclusive ❖ Stationery
❖ Not as popular in bakery’s
the winter ❖ The cold
❖ Companies with
more flavors
 Marketing Plan

1. We would like to
sell $600 worth of
cupcakes a week. 2. We would like to
have 15-20 new
3. We would like to
customers each week
park our food truck at 3
different locations each
week in order to gather
more customers from
around all of the
Meadows.
 Evaluation and Control

★ We will track our progress with a daily log

○ Every morning we will track how many of every flavir cupcake we
made
○ By the end of the day we will log how many cupcakes we sold
○ At the end of everyday we will total our sales and log them
○ At the end of every week we will deposit all of our sales and receipts
into the bank
 The 4
P s
Product Price
We sell six different
Our prices range from
flavors of cupcakes;
$3.99-4.99 depending
Chocolate, Vanilla,
on which cupcake you
Strawberry, Funfetti,
choose.
Rose, Cookies and
Cream.

Place
Our food truck can be
found in various spots
of the Meadows in
Castle Rock.
Promotion
We’ll have an instagram
for our business, and we’ll
be able to drive it around
so more people find out
about us.
Model Truck
 Works Cited
Essential Food Truck Equipment List (2022) - on the line | toast pos. (n.d.). Retrieved September 28,
2022, from https://pos.toasttab.com/blog/on-the-line/food-truck-equipment
Chocolate Cupcake
Vanilla Cupcake
Funfetti Cupcake
Strawberry Cupcake
Cookies and Cream Cupcake
Rose Cupcake
“8,452 Free Icons of Cupcake.” Flaticon, 28 Sept. 2022, https://www.flaticon.com/free-icons/cupcake.