A Business Plan on Establishing Kifli At

Macabaclay National High School

An Undergraduate Business Plan

In Partial Fulfillment of

The Requirements for the Entrepreneurship in

Senior High School

By:

Mary Joy M. Mina

 CHAPTER I

INRODUCTION

Kifli or kipfel is a traditional yeast bread rolll that is rolled and formed into a crescent before
baking. It is a common type of bread roll throughout much of central Europe and nearby
countries, where it is called by different names. It is thought to be the inspiration for the
French croissant, which has a very similar shape but is made with a different type of dough.

Traditionally, kifli are made by cutting sheets of soft yeast dough into triangular wedges,
rolling them into crescent shapes and baking them. Unlike the French croissant (crescent),
Kifli is made from a plain, bread-like dough and is more akin to a roll than to pastry. Kifli is also
thinner and longer than the croissant. Kifli are made in various sizes; some of them weigh as
much as small bread loaf.

When they come out of the oven, the rolls can be left plain or brushed with water to make
them shiny. They can be given an egg wash and sprinkled with either poppy seeds or caraway
seeds mixed with coarse salt. The latter variety is often made into a straight shape rather than
a crescent. Kifli is eaten like bread or rolls; it is usually made into a sandwich, sometimes plain
or with butter like a fresh baguette. Often, especially for breakfast, the topping is jam or honey.
They may also be used for dunking.
In commercial preparation, the dough is mixed, cut into small pieces, and fed into a machine
that flattens and rolls it. The following manual process is similar to the traditional process.

This is the same as the regular style but the dough may contain butter or other shortening and
milk. It is sweeter than the regular variety and is well-suited to be eaten with jam or honey, and
is commonly eaten for breakfast with coffee, hot chocolate or milk. It might also be an
accompaniment for drinks like Doogh and Kumis.

Kifli are a traditional Hungarian yeasted bread rolled into a crescent shape. The Austrian kipfel
is a small wheat roll with pointed ends. The 17th-century Austrian monk Abraham a Sancta
Clara described the roll as crescent shaped, writing "the moon in the first quarter shines like a
kipfl", and noted there were kipfel in various forms: "vil lange, kurze, krumpe und gerade kipfel"
("many long, short, crooked and straight kipfel").

Breads or pastries in the shape of a crescent moon are believed to have been served in ancient
times as offerings to the goddess of the moon, Selene. The shape is also reminiscent of horns;
both are associated with ancient symbolism and considered the oldest surviving pastry shape.
A moon shaped pastry creates itself naturally by hand-rolling a ball of dough into a cylinder
form.

A list of foods eaten in a 10th-century convent include panis lunatis, described as a small
crescent-shaped roll often eaten during fasts.

The kipfel has been documented in Austria to at least 1227 when they were recorded in
Babenberg-ruled Vienna as chipfen:
BUSINESS CONCEPT AND BUSINESS MODEL

BUSINESS GOALS: To provide all of our customers with an unparalleled product and experience.

VISION : To be known and to have a repetitive costumers to make our business bigger.

MISSION : To create an inviting warm atmosphere for our clients and costumers to be able to

purchase our goods.

OBJECTIVES :

✓ To provide satisfying goods for our costumers and to produce products that is affordable and

marketable.

✓ To help our team to gain/earn profit for returns.

PERFORMANCE TARGET : Our performance target is to gain profit, give an extra ordinary

experience to the costumers and to make our business bigger.

BUSINESS OFFERING AND JUSTIFICATION

KIFLI
BUY 1 FOR PHP 8.00

BUY 2 FOR PHP 15.00

 CHAPTER II

EXECUTIVE SUMMARY

Kifli Bread’s main competition includes one school canteen, and multiple groups who’s also

selling their goods. Its advantage lies in the high quality of its products due to specialization and

artisan manufacturing. The main marketing focus will be an eye catching sign, the scent of delicious

snacks wafting out of the storefront, and periodic printed advertisements. The company will sample its

products liberally. After establishing the operation, the Kifli Bread will explore the possibility of making

takeout goods.

Awareness of high quality goods is on the rise. Good bread is a rare combination of affordable

and convenience. Today's consumer has less time to create snacks but increasingly appreciates the

satisfactions it provides. Good bread never goes out of style.Kifli bread will produce and sell high

quality, snacks to the students, teachers and neighbors of Macabaclay National High School. My

business will focus on giving satisfaction on costumers with our goods. Labor saving devices will

allow the proprietor to run the entire operation with the help of four business partners..
 CHAPTER III

BUSINESS PROPONENTS

ORGANIZERS WITH THEIR CAPABILITIES AND CONTRIBUTIONS

The Business leader will lead the team to the way of making the business capital bigger and will

lead them to sell our goods to the costumers.

The Business partners will be the one who’ll help to provide and sell goods to the costumers. They

are the one who will be assigned to the activities and task would be.
 CHAPTER IV

TARGET CUSTOMERS

The target customers are the students, teachers and neighbors of Macabaclay National High School

MAIN VALUE PROPOSITION TO THE CUSTOMERS

We highly recommend our Kifli bread to our costumers to taste and buy our goods. There are

two flavors of our Kifli bread; the walnut and kisses kifli bread that everybody loves and our chocolate

and mango kifli bread. It is affordable with the price of Php 8.00 that can be seen at Macabaclay

National High School. It is a delicious snacks that can satisfy your cravings and wants. We can also

give a 3% discount for every 10 pieces of kifli bread that our costumers can buy.
 CHAPTER V

THE MARKET

The special snack/food market is about to experience enormous growth. As people become more

attractive to delicious snacks, our Kifli bread becomes even more popular.

There is currently only one source for Kifli bread in Macabaclay National High School, where the

proprietor learned to produce goods to be sold. Market tests performed in the foundation day by

showing strong demand for the product, no price resistance and the need for a more frequent and

visible presence. Even without the benefit of window signage or a consistent delivery schedule,we

have developed a loyal following of regular buyers that continues to grow.

 S.W.O.T ANALYSIS

STRENGTH WEAKNESSES OPPORTUNITIES THREATS

✓ Product Quality ✓ Price of raw ✓ Gain ✓ Weather

✓ Management materials Experience ✓ Competitors

and Employees ✓ Operating Cost ✓ Diversification ✓ Health

✓ Brand ✓ Lack of ✓ Gain Profits Consciousness

Awareness Experience in ✓ Lack of

✓ Collaboration
✓ Customer business Advertising and
with School
Satisfaction rate ✓ No Brand Promotion
Canteen
Recognition
 CHAPTER VI

THE PRODUCTS AND THE SERVICE OFFERING

Because of our singularity and excellent consistency, Kifli are usually made into triangular wedges by

cutting sheets of soft yeast dough, rolling them into crescent shapes and baking them. Kifli is made

from a simple, bread-like crust, unlike the French croissant (crescent), which is more akin to a roll

than a pastry.

It will produce absolutely tasty treats by using this approach to fulfill the cravings of the customer

once. For every 10 kifli bought by the consumer,Kifli will also get a 3 percent discount. We would also

include anyone who wants to offer a snack like an admirer on Valentine's Day with a free delivery

service. There are two types of kifli bread to be served fresh every day,A high-demand commodity

there is nowhere else in the region available. If the customer's expectations and preferences change,

we will focus the lineup of Kifi items on what they are looking for.

Kifli will investigate the possibility of making bread rolls to raise sales after setting up the business.For

the procurement of equipment and ingredients, this expenditure will require roughly Php 100.00.

Often, the firm will seek wholesale arrangements. This goods will help to drive sales within days. A
soft drinks-filled self-service soda refrigerator would also further boost sales.
 CHAPTER VII

THE ENTERPRISE STRATEGY AND ENTERPRISE DELIVERY SYSTEM

INPUT THROUGHPUT OUTPUT MARKETING DESIRED

OUTPUT
 ✓ Hard work of ✓ Baking ✓ Produce ✓ Positioning ✓ Costumer

every member Goods (Kifli Satisfied

✓ Mixing ✓ Product
of the team bread)
✓ Sales
✓ Shaping ✓ Packaging
Ingredients ✓ Income Volume
✓ Place
/Profit attained
- Sweeteners
✓ People
✓ Profits
- Liquids
✓ Promotion generated
- Yeast
✓ Price ✓ People
- Eggs
Performance

- Flour

- Salt

BUSINESS COMPETITIVENESS

STUDENTS WHO SELL OTHER GOODS

The Kifli Bread Rival. Other students already have a consumer base that orders their goods daily.

These clients are interested in sweet breads, and they would love our products' enticing profile. The

other students would have difficulty adjusting to the efficiency benefit our equipment and methods
provide due to under capitalization. Many prospective clients are hesitant to patronize them, seeing

their bosses and staff as "too liberal" True or not, on Kifli bread, these customers can feel more

relaxed.

CHAPTER VIII

THE FINANCE FORECASTS AND EXPECTED RETURNS, RISKS AND CONTEGENCIES

 CHEESE FLAVOR

INGREDIENTS QUANTITY PRICE

Flour 1 kilo 30

Sweeteners 1/4 16

Cheese 1 box 54

Margarine 1 pack 30

Egg 6 pieces 42

Oil 1 litre 42

Salt 1 sachet 10

TOTAL 204
INGREDIENTS QUANTITY PRICE

Flour 1 kilo 30

Sweeteners 1/4 16

Chocolate 1 box 54

Margarine 1 pack 30

Egg 6 pieces 42

Oil 1 litre 42

Salt 1 sachet 10

TOTAL 204

CHAPTER IX
 ENVIRONMENTAL AND REGULATORY COMPLIANCE

Republic of the Philippines

Department of Education
Region III
MACABACLAY NATIONAL HIGH SCHOOL
Macabaclay, Bongabon, Nueva Ecija
Feb, 27 2021

MA. CECILIA S. SANTIAGO

Principal II
Macabaclay National High School
Macabaclay, Bongabon, Nueva Ecija

Ma’am:
I have the honor to submit a Business Plan to our subject teacher Sir Nathaniel D Santiago.
This Business Plan aims to gain income/profit to the students who are going to sell products/goods
they had been made for our foundation day.Through this business plan we want to experience selling
directly to our customers (students, teachers and neighbors). From this, we can use this as our start
being a entrepreneurs while being a student. It can also be helpful to us if you guaranteed my
business to be establish at our school. I look forward to your comments and suggestions. I appreciate
your time and consideration of my business plan.

Respectfully yours,
Mary Joy Mina