Michael, Drew, Daulton

Mrs. Sabot

Business & Marketing

September 15

Product Development Project

1. Product Name: DJI Mavic 5 Enterprise Advanced All Purpose Drone

2. What problem(s) does your product solve? Some of the real-world problems

that our product solves is helping fire responders, infrastructure inspection, and

environmental protection. The drone has a thermal camera which can help

firefighters in emergencies. Along with this the drone can help gather intel for law

enforcement operations. When natural disasters occur drones can fly in and

gather key intel for rescue operations. The drones can also survey land and the

environment to help with environmental protection efforts. ``

3. Possible Competitors: There are many companies that could be competitors for

our product, one of these being Yuneec. Yuneec is known for its popular

quadcopter, and has recently made a drone that is used for commercial

purposes. They also have high quality customer service and they recently

launched the first ever voice controlled drone. Another possible competitor is

Autel Robotics. Autel Robotics is most known for its quadcopter and camera

drones. They strive to create easy-to-use aerial devices that are good for filming

and photography. https://uavcoach.com/drone-companies/

4. Target Market: The target market is most likely going to be

companies/government agencies and not individual consumers. However if

individual consumers were going to purchase this product they would most likely

have a high or very high income. As well as being in the age group between 20

and 50 since this is the age that most people are in the workforce. The level of

education of the individual customer does not matter, as well as their occupation.

Any individual customer will most likely own a home instead of renting one.

The location of the individual customer or company does not matter as the drone

can be used for any situation as well as any terrain. Companies or customers will

most likely be working in government agencies, and private companies that are

related to first responders, filming, and environmental protection.

5. Product Design: (Please include a photo below of your product drawing that you

completed on your printed worksheet.)