Anna Garver, Caleigh Sommers & Elise Thurber

Mrs. Sabot

CTE Business & Marketing

September 15, 2022

Product Development Project

1. Product Name:

- Comfy-Lite

2. What problem(s) does your product solve? (3-5 sentences)

- The comfy is a blanket hoodie, made with %100 polyester making it heavy

to hold and on. The outside, however soft, is the opposite from the inside,

being a sherpa material it matters. The Comfy-Lite however will be made

to be lighter and more durable than its past models. Being made from

polyethylene and linen which is an essential fabric for summer wear.

Polyethylene allows more airflow with its cooling properties, while the linen

still keeping you warm and soft. Proper layering of the fabrics will by

tested in order to find the best cool to warm ratio for our hoodies.

Changing the fabric and layering will take away some of the heaviness,

while not taking away from the worth our products will provide.

3. Possible Competitors: (This section should be 5-8 sentences. Tell me what

other companies sell a similar product. Why is your product superior to their

product? Use the specific features of your products to justify why your product is

better and solves real-world problems.)

Anna Garver, Caleigh Sommers & Elise Thurber

Mrs. Sabot

CTE Business & Marketing

September 15, 2022

Product Development Project

- The biggest place to find blanket hoodies other than from The Comfy, is

from amazon. Though other products sold are similar they are nothing

compared to our Comfies. Ours are durable and lightweight, unlike those

through amazon that are bulky and overbearing, usually made from

cotton. Our design, although more expensive than that of the amazon

dopes, is worth the pricing as we use heating and cooling technology

within our fabric to keep you warm but not boiling. The Comfy-Lite is a

blanket hoodie like never made before, allowing full movement without the

cost of overheating.

4. Target Market: (This section should be 5-8 sentences long. Please include

Demographic, Geographic, Psychographic in your explanation.).

- Our target market ranges from kids to adults. We have kid sizes up to XXL

for adults. One demographic for our customers is middle income, 8-58 age

range, and any gender. This demographic would include someone who

loves summer and would love to be cozy without all the cotton as well as

someone who loves to go to the beach or any body of water that can get

cold overnight. Our customers could live on land far away from the city or

in the city, the comfy lite is designed for any use. This product is also

available online and in delivery. Our customer's goals are to enjoy

Anna Garver, Caleigh Sommers & Elise Thurber

Mrs. Sabot

CTE Business & Marketing

September 15, 2022

Product Development Project

themselves either inside or out. Our customer's interests are movie nights

in the summer and weekly lazy days with their friends and family.

5. Product Design: (Please include a photo below of your product drawing that you

completed on your printed worksheet.)