Professional Documents
Culture Documents
ABOUT OUR
COMPANY
Comfy Wear is a brand that offers high quality clothing products that
provide exceptional comfort in all situations. We offer these
products at a reasonable consumer price by innovative design in
function, form, and material. Comfy Wear looks to raise the
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standards for consumers comfort, we want to give customers more
options to choose from
MISSION
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Our mission here at Comfy Wear is to ensure you
enjoy your new apparel for years to come! We believe
that quality should never be a compromise. No matter
what type of product you're looking for.
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NEW PRODUCT
Introducing the new combo pack 3 in 1
• T-shirt
• Boxer brief
• socks
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the go
DIFFERENT WAYS TO SELL
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COMBO PACK
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KEY FEATURES
Organic cotton
• no pesticides and healthier for body
• Stronger than normal cotton
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PROD UCT
PORTFOLIO
03 FOOT FORM DESIGN
01 COMFORT
A comfort system designed to target the high stress areas of the feet to The design of the FootForm system
provide lasting, secure and effective relief from everyday strains. The allows customers to choose their
FootForm Sock is able to accommodate ones by an innovation in the comfort with a modular footwear
design of the sock , allowing the sock to be integrated with pressure product , able to come in a variety
relieving pads by incorporating pockets into the heel and metatarsal areas of materials and compositions.
of the foot
02 PAD DESIGN
● The pads for the FootForm sock are designed with the shape and
durometer to target and relieve the high stress areas of the foot .
● Pictured here are some initial designs and manufactured prototypes.
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5 DIFFERENT WAYS TO SELL
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THIS PRODUCT
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BUSINESS ANALYSIS
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SWOT ANALYSIS
• Strengths Innovative engineering of foot wear.
• Solving consumers complaints for comfort.
S
WEAKNESSES
• Financing
• Global marketing
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MARKETING TRENDS
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OPPORTUNITIES
• Underserved Market
O
• Few Competitors offering an innovative
solution to footwear comfort
SERVICES
• First-rate service is intended to be the
focus of the Company and a cornerstone of
the brand's success.
S
• All clients will receive conscientious, one-
on-one, timely service in all capacities, be
they transactions, conflicts or complaints.
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This is expected to create a loyal brand
following and return business.
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TARGET 65%
AUDIENCE
WOMEN
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MARKETING STRATEGY
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EXPERTISE TEAM PROMOTION
Our company will target pharmacies, We will develop a consistent system and
drug stores, supermarkets, mass keep the process uniform to create the
merchandisers, online/mail-ordered maximum results while marketing our
retailers and consumers, health and products. We will ensure to be personable
with our partners and consumers but also
other specialty stores. We will do this
stick to our company's core values. Our
by hiring top salesman and motivated team will be motivated not just by their
workers. Our team leader will be based team lead but by the person at the top of
on someone who understands the command as well. We value being a part of
business and is qualified to lead the every aspect of our company even while
sales team. A qualified individual who getting our hands dirty with the most
understands how to obtain and keep detailed parts of manufacturing and
consumers accounts and clients. marketing our products.
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KIT COST
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PRODUCT
TIMELINE
DEVELOPMENT
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MARKET GROWTH
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(CAGR 2022-2026).
In global comparison, most revenue is generated in China
(US$5,681.00m in 2022).
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FINANCIALS
REVENUE
2021
2021 = $956412.24
2022 = $982977.00
2023 = $1230803.59
2022 2024 = $1604336.00
NET PROFIT
2023
2021 = $401412.24
2022 = $407977.00
2024 2023 = $680303.59
2024 = $954336.00
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0 5,000 10,000 15,000 20,000
$(000)
PERFORMANCE DASHBOARD
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Customer Loyalty Branding Exposure
Percentage Level Effectivity Level
96% 92%
Products Developing by Year: Sales Developing by YEAR:
12
5
2
0
10
0
1
5
75
1
0
50
5
25
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0 0
202 2022 2023 2024 2025 2021 2022 2023 2024
1
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OUR GOAL
$42,000,000,000 $210,000,000
SOCKS
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TOTAL
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SUMMARY
STEPHANIE BAXTER
(CHIEF EXECUTIVE OFFICER)
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THANK YOU
Address
Telephone Website
8647630262 Comfywear.me
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