TEAM- VICTORS

PARTICIPANT 1: PARTICIPANT 2:
NAME: SANYA GOEL NAME: KOMAL GUPTA
COLLEGE:SHAHEED RAJGURU COLLEGE:SHAHEED RAJGURU
COLLEGE COLLEGE
COURSE AND YEAR:BBA(FIA) 2nd COURSE AND YEAR:BBA(FIA) 2nd YEAR
YEAR PHONE NUMBER:9810954693
PHONE NUMBER:7428511890 EMAIL ID: komalgupta250@gmail.com
EMAIL ID: goel2721@gmail.com
BUSINESS PLAN BY TEAM VICTORS
KOMAL GUPTA & SANYA GOEL
INTRODUCTION
With the onset of the COVID-19 pandemic, flights and railways have imposed several travel restrictions,
restricting the baggage limit to only one bag in cabin and check in each.
Moreover people will want to avoid carrying excessive bags to avoid physical contact and long queues.
In regular flights too, a passenger may feel skeptical keeping their possessions such as iPads or tablets in
cabin bags. Owing to security of priced possessions, we have designed a jacket which allows you to carry
your valuables with you at all times!
A travel jacket that is the substitute to your hand
baggage at airports in the post COVID-19 world.
Avoiding baggage checking and claim is one click away
with our travel jacket

It comes with ear bud holders , phone pocket, pen

zipper, cloth for cleaning glasses, Tablet pocket, eye
masks, neck pillow , a phone charging pocket, dinks
pocket, blanket , mask and document pocket.
SWOT ANALYSIS

A one of its kind , jacket that Producing it to cater to the

allows the consumer to carry all needs of all seasons and
the essentials without carrying attracting buyers in the
extra baggage. Especially summer season.
preferred in the
pandemic to avoid unnecessary
contact.

Multipurpose travel bags, Converting the jacket into

existing players who are other styles such as a full
offering some limited length dress, jumpsuits,
features dungrees etc
PESTLE ANALYSIS

Fashion always dictates events. Making the The internet has sparked the ability to
jacket the talk of the town through open up your own shop and sell your
influencers, youtubers, actors and other clothes. E-Commerce will be the primary
events. source of sales.

Due to constrained paying power, To stay legal, we will follow tax

people will spend less on fashion. restrictions, export restrictions, and
Renting the jackets is the key to inflation costs. We will also maintain
success during consumers’ travel workers’ rights.
needs.

Using material such as fabric, buttons, Plastic free packaging, reducing transportation
zips and other accessories produced in needs and eco friendly materials are some of
India in lieu of the PMs Self Reliant our initiatives in protecting the environment
India mission. while running this business
 7 P FRAMEWORK
PLACE
The operations will be based in
Mumbai or Delhi subject to availability
of material but the jacket will be
shipped nationwide and subsequently
worldwide.
PROCESS
An online and physical portal will be
set up for renting the jackets. Sales
will be made through E COMMERCE
websites and the company’s websites.
PRODUCT
Catering to the needs of travelers post
COVID-19, the jacket is self contained
that has a lot of space for all essentials
to avoid excess baggage and physical
contact.
PRICE
The price fits in the pocket of all income
groups, be it a service man or a business man.
The jacket ranges between 500-5000.
PROMOTION
We will target the right audience
through Instagram influencers such as
bruised passports. Murad Osmann, Jack
Morris , Lauren Bullen , Loki etc for
International reach as well.
PHYSICAL EVIDENCE
The jacket, that is the final product
including the grievance redressal and
various customer offers.
PEOPLE
The hierarchy will not be a micromanaging one. The
topmost hierarchy that is the founders to the designers,
material procurement specialists and manufacturers will
be on the same level.
 UNIQUE SELLING PROPOSITIONS (USPs)
Post Covid-19, We will travel again, but it will not be the same.`
Due to this situation baggage at airports, railway stations or even road trips will be a big hassle. In
order to curb this problem our product caters to people needs as they have all the necessary items
on them.
Our Unique selling proposition is that our product unlike all other jackets levels up your style and
storage quotient.

The pockets are

USPs You can wear the jacket
designed specifically practically anywhere
for each purpose due to numerous designs,
and do not hamper water resistance and
your style. wrinkle free quality.
Our packaging is
A stylish look on environment
the hoodies cum friendly that comes
neck pillow give with a nylon bag,
you an edge. which is reusable.
COMPETITIVE ANALYSIS
This market is a blue ocean market with only 1-2 competitors in India as of now.
The existing competitors are Baubax and Versatyl.
They offer travel jackets with some salient features similar to Voyamie. However the common
problems faced by customers in those jackets are: High price, limited styles, poor quality
blanket, low durability and delay in deliveries. In order to make a good start, we analysed our
competitors well and designed our product accordingly to meet all customer requirements.
Voyamie offers more features, durability, pocket friendly pricing, quality product with faster
delivery. We will offer excellent customer care service and exclusive offers.
BUSINESS MODEL
KEY PARTNERS CHANNEL VALUE PROPOSITIONS
• FOUNDERS ,INDIAN FABRIC BRANDS • DIRECT CHANNELS • ENVIRONMENT FRIENDLY
• E COMMERCE PORTELS • E COMMERCE PORTELS • COMPACT
• ALL SEASONS FRIENDLY
KEY ACTIVITIES • WATER RESISTANT
•MAKING TRAVEL JACKETS • SUPER COMFORTABLE
•TRAVEL EQUIPMENT SUCH AS MASKS, • MULTIPOCKET HOLDER
PILLOWS • STYLISH AND WRINKLE FREE
KEY RESOURCES CUSTOMER SEGMENTS
• HUMAN (MANUFACTURERS AND • BUSINESS CLASS
DESIGNERS) VOYAMIE-YOUR • FAMILIES FOR VACATION
• FINANCIAL (SELF FINANCING AND TRAVEL • TRAVEL GUIDES
SEED FUNDING) • TRAVEL ENTHUSIASTS
COMPANION
CUSTOMER RELATIONSHIPS COST REVENUE SOURCE
• CUSTOMISED PRODUCTS • PRODUCTION • SELLING OF JACKETS
• POST SALE FOLLOW UPS • BRANDING • RENTING OF JACKETS
• LOYALTY OFFERS • ADVERTISING • OTHER TRAVEL EQUIPMENTS
COST MODEL
We have a budget of Rs.85,34,500 been available to us which we will segregate as follows:
ØProduction-We have allocated Rs.5240,000 for production which includes raw material
purchase of Rs.12,40,000 and remaining Rs.40,00,000 for manufacturing processes.
ØBranding-We will spend Rs.10,94,500 on branding.
ØAdvertisements-We will spend 22 lakhs on advertisement.

vPRODUCTION:- vBRANDING:- vADVERTISEMENT:-

We will purchase a variety
of raw material for
Rs.12,40,000 including
cotton, nickel, rubber,
polyester and nylon. We
will spend Rs.40,00,000 on
manufacturing process for
travel jackets.
We will spend
Rs.10,94,500 on branding.
Estimated breakup –
Logo and Visual Identity-
210,000
Website - 4,50,000
Company Name development
and registration: 4,34,500
We will spend 22
lakhs on advertisement.
We will target the right
audience through
Instagram influencers such
as bruissed passports.
Murad Osmann, Jack
Morris , Lauren Bullen ,
Loki etc for International
reach as well.
COVID-19 COPING MECHANISM

INVENTORY ADVERTISING AND SCOUTING TO

MANAGEMENT MARKETING TRENDS

We will keep a buffer stock We will advertise the jacket As masks are the most
of upto 10-20% more than on all flight booking websites, essential thing, we will attach
our usual levels to cater to apps and agents. We will also an elastic mask to all our
the growing demands. advertise it on articles latest designs , so that the
However, we won’t be relating to safety during customer never has to worry
renting out the jackets to travel in COVID-19 and about losing it or carrying it.
curb the spread and keep related topics. This will help
the consumer trust intact us reach the right audience.
FUTURE PROSPECTS IN LIEU OF COVID-19

ONLINE BOOM OF CUTOMER

DOMINATION SUSTAINABILITY RELATIONS

With growing political

We were already seeing a Retailers who acknowledge
sentiments and consumers
move to online. Online was the universal uncertainties
moving towards Indian
by far the highest growth and fears, rather than focusing
brands, we will utilise the
segment of the industry. And primarily on pushing sales, can
opportunity to the fullest by
because people have been keep and build relationships.
adding elements that attract
forced to an online world, We will take steps to ensure
customers towards voyamie,
that will accelerate. trust and smooth redressal of
such as extensive advertising
grievances.
about our fabric and other
materials being completely
Indian etc.