6.

0 MARKET ANALYSIS
6.1 TARGET MARKET
Colour Cloth Sdn Bhd target market is focus on children, teenagers and adults
to sell our jersey. For children, these are kids typically ages seven to 15. They often
participate in sports. Their body will sweat a lot and they’ll feel very uncomfortable
especially when the weather is hot. Because of that, we’re going to creat a
comfortable jersey for them which is a non absort sweat jersey. Our next target
market is teenagers. These group often to used jersey a lot especially for the athlete
students. So, we decide to make many interesting design for them. They also can
create their own design. Our last target market is adults. This market target is
typically active in sports. They either play sports or follow it religiously. For some of
them, nothing would be better than playing sports game with their family, old friends
and officemates for the entire weekends. Our jersey will make them feel comfortable
to enjoy their off day.
6.2 PROMOTION STRATEGY
Promotional strategy is designed to inform, persuade, or remind target audiences
about our products.
1. Promote and Sell in Multiple  Email: colourcloth@gmail.com
Marketplaces  Blog: ColourCloth Blog
 Instagram: ColourCloth_
 Twitter: Colour Cloth
 FaceBook: Colourclothcc
 Shopee EasyColourCloth
 Lazada: EasyColourCloth
 Waze: Colour Cloth
2. Free sample to influencer  Sponsor: @fatinsyahirahroszizi
 PR stunt: Tiktok
3. Offer a contest and giveaway  Give away: For our first customer
walk-in
4. Interview Industry Influencers  Ombak exclusive
5. Know your product  Material : Micro fibre
 Pro: - easy to dry and light
- comfortable and not bloated
 Con: - not absorb sweat
- pricey because 3x finer than
cotton
The two most important things two
remember about our product is:
 Durability and cost-savings.
 Comfort and improved range of
motion.
6. Promotion  Price 1 number : RM 4
 Max : 8 sentences
 Price 1 syllable(max 5 item):RM0.50