A.

RATIONALE

Undergarments are important to each of us. This is part of our hygiene as a person

and its serves as protection to our genitals. The proponents propose a product that is

commonly used by female consumers for their hygiene and protection purposes. The

proponents propose these first is to earn a profit and to help the needs of the target

environment especially for the girls. To fulfill the needs of consumer who buy the product

that we made. To give opportunities to other people who wants to work and help their

family. And to earn profit that can help the business to grow faster and help our own

family.

B. MOTIVATION

Proponents come up to this business venture because the company see that most

of the female consumers are facing problem with their undergarments and the business

wants that they will be the answer to the problem and that’s why the business made the

product . Proponents come up with this product to solve the problem of female consumer

in the market and to lessen their worries regarding on what they wear.

C. CORE COMPETENCIES

The business can give the most reliable product and service that can offer to satisfy

the consumer’s wants. The people inside the business excel in having the skills that can

help the consumer’s query about the product. And the business can provide the exact

product especially the design and sizes that the consumers want.
D. TARGET MARKET

Female or girls have different preferences in choosing their undergarments,

sometimes they want very colorful, plain or with design like cartoon characters

undergarments. The business venture main target market was female consumer ages

range from 13-30 years old. The business will located near at Quezon City Polytechnic

University that can easily see by the consumers.

E.CUSTOMERS PROBLEM / IRRITATION

The problem that the proponents saw on the environment is that some of the stores

or vendors selling different sizes and different designs of bra, short, t shirts and others.

But in the case of the women concern regarding on their bra’s is that some of them wear

another layer of cloth for tube, for them to hide their seen bra’s. Women might feel

uncomfortable if they not wearing undergarments. The business comes up with this

problem to make the product that can solve the problem of the customers. And to help

customers especially female to have multi –purpose bra that can be transform into tube

to help female customers with their problem.

F. OFFER DESCRIPTION

A bra with a tube in one package. The product is to fit with the problem of the

women who wants protection and a multi-purpose bra that can be a tube if they want to

wear a tube to pair with their sleeveless shirt and other fashion and also that bra that the

proponents offers is that the bra can be a push up bra too.

G. LEGAL REQUIREMENTS

As business starters, the company needs to apply for a business permit on local

government for them to look forward to establish one. Regarding to the product of the

company, they assume that it is an original product and none already exist. If given a

chance and opportunity, the business has it patent.

 Business Permit- gives us the license to operate in the city or municipality.

 DTI Registration- for us to register our business trade name.

 BIR Registration- for getting TIN, official receipt and invoices etc.

 Mayors permit and Barangay Permit – to operate in the city

 SEC Permit – for the registration of the business venture.

H. MARKET TRENDS

The product that may be look into the future is that the product may still remain, but

it can be improve or innovate more in different way like other bra products that has other

factor or other functions. But in the product offer it was unique and originally designed

that can compete to other bra product it may be a cheaper but the quality can be sure.

I. BENEFITS

The benefits that may the product offer to the user of it is that the following:

 If the proponent’s use a different types of cloth that will make the user comfy. A

Contour fabric selection is typically thick, designed to conceal the nipple and shape

the breast. Contour bras present a soft, rounded appearance under all fabrics, even

form fitting or clingy garments. Many contour bras are considered seamless, without
 any lines or seaming present on the cup. A "t-shirt bra" is constructed of contoured

fabric.

 Mesh is a partially sheer, tightly woven knit fabric. When bra cups are constructed with

mesh, the fabric choice provides a comfortable "give" for the breast tissue. Mesh is a

light, airy fabric, meant to feel cool and dry on the body. Many molded cups are

constructed with mesh and have seaming in place to conceal the nipple. Mesh fabrics

give the garment a sexy look.

 Microfiber construction is most often found in seamless or t-shirt bras. Microfiber is a

synthetic fabric, commonly made from a cotton polyester blend. A microfiber bra

provides a smooth, sleek feel against the skin and is nearly invisible under clothing. A

Microfiber bra is durable, keeps its shape and will wick moisture from the body. A

microfiber bra that is lightly lined with fiber fill will conceal the nipple and create a

rounded, well-supported silhouette.

 Satin is a soft but taut fabric with a glossy sheen. Bras with a satin construction hold

the breasts up and in place without any extra padding or seaming. This fabric selection

has little stretch, so its fit is snug and secure on the body. Satin bras are beautiful and

timeless.

 The happiness and self confidence that was felt by using the product you can go

outside and wear whatever the users want.

J. VALUE PROPOSITION
 For the customers- customers might feel comfortable, convenient (hassle free) and

a quality product that will uplift the confidence of the users.

For the owner -A good feedback came from the customers, fast investment return

and generate income.

K. SUPPLY CHAIN FIT

The product can be the whole product solution because it can help the female

customers to protect their breast and to have an easy access to tube if they want to

change easily. The customers are hassle free if they want to change. The proponents

offer the whole product for the protection and other function of the bra.

L. COMPETITION

The product itself have a unique purpose to address their needs of every women

suffering in different problems when they using a bra. That’s why the business already

comes up with the concept of trying to improve the use of bra with hassle free if their

going somewhere.

Competitors Strengths Weaknesses

Avon -Installment of payment -high prices of their bra’s

-availability of sizes -different sizes the picture

-variance of designs is not sometimes usually

the same in the actual

Boardwalk - Installment of payment - high prices

-availability of sizes -lack of design

 -variance of designs

Branded Bra’s -trusted and well-known -much higher range of

brand for bra’s prices

-Sureness of the quality -store availability

-long life to use

Local Bra’s -cheaper price -uncertainty on the quality

-can buy anywhere -sizes differ from the

-variance of desings original product

-short useful years to use

M. COMPETETIVE DIFFERENTIATION

Tube bra has unique styles and has 2 purposes (bra that can be a tube), can be a

push up bra if you don’t want a tube it has a zipper to hide it.It can compete to other

branded product because of the uniqueness of its idea that you can have a bra at the

same time a tube and the cloth of the tube when you put it back on the designated pocket

it can be a push up bar which can help for the protection of the breast of the consumers.

N. MANAGEMENT TEAM
 As refer to the business core competencies, the team is composed of creative,

passionate and business minded persons. The business consulted each other on what

they want to have and what goals and objectives they want to achieve. And because of

the experiences, they use this as a means of developing our product and business

concept.
O. EXPENSES

There are the allocated expenses for our product:

Starting capital P 50,000

Rental expense for using the store per month – 2,000 to 3,000 per month

Sewing Machine (2) – P 10,000

Raw Materials needed for making the product - P 20,000

 Zippers

 Garters

 Foams

 Strap(accessories)

Legal Requirements- P 4,000

Salaries for the worker – P 5,000