D4.

Customer characteristic

A. Cultural

The researchers have investigated the preferences of the local market for accessories, notably bags and
belts, as the largest environmental driver of customer attributes. Although these are already seen as
necessities, most women still spend only a small portion of their budget on these items. Due to the fact
that Filipinos are notorious for seeking out multi-benefit products at reasonable prices, combining these
two products into one will undoubtedly attract notice on the local market.

B. Social

Women are noted for being active in many different groups and for having active social lives. One of
their distinctive actions is to try to purchase and use a new product before sharing its results with
others, typically in a group, where they either encourage or dissuade others to purchase the specific
product.This element aids the business in boosting its reputation and attracting new clients.

C. Personal

This factor begins with a person's need for a good or service. Marketers transformed the bags into a
distinctive and more useful product that encourages interchangeable straps that can also be used as a
belt would influence consumer attitudes about purchasing conventional, everyday belts and bags.

D5. Customer Buying Decision

A buyer makes preparations before actually making a purchase of a goods. The product belongs to the
Limited-problem solving category among the three categories of problem-solving techniques. It
indicates that a consumer has previously established evaluation standards for a specific category of
purchase but then comes across a fresh, unproven brand. The corporation will reinforce and motivate
them to buy the product through the promotion techniques to solve the problem in order to impact this
consumer decision, meaning to encourage them to try and purchase the product which is a new and
unknown brand.

III. MARKETING MIX

A. Product
B&B

- "The Ultimate Flexibility of Luxury."

- The phrase describes how they provide their valued clients with opulent bags and attention-grabbing
designs.

The company has the belt straps you've always wanted in only one special offering. Due to their luxury
bags' exceptional adaptability, they can provide consumers belts of the same high caliber and guarantee
their satisfaction.

The result will be regarded as one of the most distinctive bags ever made, and if you're wondering

the business why? really easy Because it is different from other bags and is not just a typical bag. Their
strap has a separate role as well. It has a strap that can be taken off and converted into a belt. As a
result, the manufacturer markets the straps as the primary component of the item. Their business will
sell belt straps in a variety of styles, hues, and patterns. That distinguishes their goods. How about when
it comes to cost? Obviously unique and very reasonably priced, this kind of purse.

BRAND LOGO

PACKAGING
PRODUCT
STRAPS
B. Price

The business will guarantee that the prices of its goods and services are fair. For the benefit of the
clients, they are setting a reasonable and fair price. They are employing the Market Plus pricing strategy,
which calls for charging a premium price in comparison to alternatives. This kind of pricing strategy
targets customers who desire a fair and reasonable price while still receiving high-quality services. When
compared to rivals, their pricing strategy puts an emphasis on luring clients from a variety of
demographics and achieving organizational goals at large.