MILESTONE 1

GROUP 4–TECH
101-IE22S1
 Who we
are Utensils
Bamboo
Our group came up with the idea of bamboo utensils; Utensils
that are made up of Natural and authentic Bamboo.

We propose this product as it can be marketable in our

targeted locations nationwide.
 Why?
• According to Industry Strategic Science and Technology Plans (ISPs) Platform, The Philippines is one of the largest
exporters of bamboo in the world. Thus, this will give us an advantage when it comes to supply of our main resource.
• Bamboo Utensils is more likely to be patronized compared to its plastic counterpart as it is more convenient while
providing the same reliability offered in plastic utensils.
• This can be a good opportunity to market bamboo utensils whereas there are not much competitors in the market that
offers similar products; it is only a matter of quality, demand, and connection to the buyers that will give us the
advantage in the market.

 What
• Bamboo Utensils are made from wood; Natural and considered as a renewable resource, thus this help the buyers to
be less reliant to plastics. In our case, our choice of material is bamboo.
• In comparison to plastic utensils, wooden utensils can be more durable and eco-friendly.
 How?
• According to Industry Strategic Science and Technology Plans (ISPs) Platform, The Philippines is one of the largest
exporters of bamboo in the world.
• Our Target customers are everyone here in the Philippines who are opting to bamboo utensils rather than its plastic
counterpart (Basically being eco-friendly). We can offer the bamboo utensils in local stores as well.
• People who are part of Environmental Advocacy can be our good mainstream of market as they
are likely to support in using bamboo utensils.
Environmental Advocacy - an advocacy that encourages the people to choose a more
environmentally sensitive lifestyle and biocentric worldviews.
  Problem/Opportunity
CONTEXT
Whendoes the problem occur?
The problem is how to convince enough
customers to have a good demand in our product. utensils or other eco-friendly utensils in the market.
Why would the customers still choose
plastic utensils over bamboo utensils?
CUSTOMERS
Who has theproblem most often?
The customers may not be aware of the
idea of bamboo utensils.
The solution for this is to advertise
our product. Other than that, it is only
a matter of interest, demand, and
preference whether the customer will
be convinced to buy our product.
PROBLEM
What is the root cause of the problem?
The people does not know where to find bamboo
People will still usually prefer the cheapest
option in the market despite the poor quality.
EMOTIONAL IMPACT
How does the customer feel?
Convenient.
QUANTIFIABLE IMPACT
What is the measurable impact
(include units)?
Customers will likely be convenient with our
product. Depending on the initial demand,
will determine how many customers we can
satisfy with our product.
ALTERNATIVES
What do customers do now to fix
the problem?
Look for bamboo utensils online; we may
advertise our product online to reach more
potential customers.
Propose an acceptable price for the
bamboo utensils.
ALTERNATIVE SHORTCOMINGS
What are the disadvantages of the
alternatives?
It is still a personal preference if the
customers will still choose the cheaper
counterpart.
Customers can only avail a limited amount of
bamboo utensils as the procedure in making
bamboo utensils are not as much as compared to
other counterparts.
 Problem Interviews And Surveys Results

• How many customers did you interview?

We interviewed 40 people who are associated with businesses
that involves using utensils.
• What was the interview mode?
We conducted surveys to the participants in order to gather a quantitative
data(Potential Demand).
• How many of them agree this is a problem and wants a solution?
The participants likely agree with the solution of introducing
bamboo utensils in the market. This will give the people an option to
choose an
eco-friendly lifestyle.
• How many of them said they don't need a new solution?
Some participants claim that a new solution is not needed as
the proposed bamboo utensil product will naturally be
discovered by future customers given the time
needed.
 Market Size Estimation
Market size

TA 1.
TAM In a single establishment, the approximate minimum number of people
M are 20 and the approximate maximum number of people is 200. Assuming
that there are at least 10-20 major establishments in a city, We can offer our
product to 200-4000 customers (excluding returning customers). And collaborating
SAM with at least 2 or 3 more cities, around 600-12000 customers can be
accommodated.

. 2.SA
M Assuming that we can entertain only 10-20% of the population in an establishment,
we can accommodate at least 20-400 customers
SOM (excluding returning customers) in a single city, and approximately 100-
8000 customers if more than 1 city is accommodated. With the agreed price range of our products,
with only assuming a low demand of 10-15%, the investment
will be returned plus an ample amount of income.

3.By Convincing more people to choose bamboo utensils, the rate of income may increase
significantly as the good price and good demand greatly reflects to the formula.

4.SOM
Ensuring the good quality at an affordable price can help us stand out among
competitors that sell the same bamboo utensils, we ensure that a good portion of customers can
benefit from our entrepreneurial proposal.
  Customer Persona
Motivations
Goals
I am an environmental advocate and I support the use
of
Eco-friendly products such as bamboo utensils.

Frustrations
Ethos : Environmental Plastic Utensils are becoming more unreliable, I want a better
Advocate alternative that can offer me the convenience in the kitchen
and table.
Age: 23 Occupation:
Student Bio
Location: West Rembo, One of the respondents on our survey.
Makati City
Personalit
y Denise, an Environmental Advocate from West Rembo, Makati
City. Has a Kakanin family business from her parents since 2018.
She shared her thoughts about the idea of associating their
products with eco-friendly
packaging and other things that can be offered. That’s
when we introduced her the idea of bamboo utensils.
  Value Proposition Canvas
.
I would LOVE it if:

→ W h a t do you offer that makes het → W h a t would make the customer happy? The
customers happy? customer would be happy if the
Bamboo Utensils; it is reliable convenience and reliability that our
product offers satisfy the customers.
and convenient for the customers.
This refers to the feeling/action of customers
before he gets in contact with your solution.

What is the product or service I would WANT:

that you are offering?
GAIN GAIN → W h a t do the clients do (actions)
CREATORS S
Bamboo Utensils that comes in when facing the problem?
different designs and variations. The customers may request for a
PRODUCT FIT JOB return/replacement if the product offered
/ S to them does not meet the quality that
SERVICE they expect.
PAIN PAIN
KILLERS S
I would HATE it if:

→ W h a t are the pains of the clients when facing het

→ W h i c h features of your offering relieve the problem?
customer's pains?
The price of bamboo utensils are a little higher
The good quality of the compared to its plastic counterparts, it is o
material(bamboo) ensures the great matter of preference of the customers whether
durability compared to its plastic they will choose the bamboo utensils or not.
counterparts
  Solution
Describe your Solution: Benefits of The Solutions
We offer Eco-Friendly Bamboo Utensils. 1.Eco-Friendly; This will also lessen the people’s
reliance to plastic.
The details of our offering consist of:
1. Spoon (Tablespoon, Teaspoon, 2. We can offer single-use and Reusable
Soup
spoon, Dessert Spoon, etc.) variations of our products.
2. Fork (Fish fork, Salad Fork, Dinner
Fork, etc.)
3. Spork
4. Cups, Plates and Bowls
5. Bread Knife, Butter Knife
 Competition Analysis
Benefits Metal Utensils Plastic Utensils Other Wooden Your Venture
Utensils
Product Best quality; Poor Quality Similar to our Bamboo Utensils;
Reusable Single Use Product; Eco- Eco-Friendly
Friendly
Price Most Expensive in Cheapest in the Mid to High Price Mid Price
the market Market

Branding channels Silverware Stores Local Market Local Market and Local Market
Freelance (Distributor)
Entrepreneurs Freelance
Entrepreneurs
(Our Group)
Packaging Simple Packaging To Plastic packaging Simple Packaging Eco-Friendly
avoid damage Packaging Bamboo
(Rusts, Dents, and Packaging(Soon)
damages)
Market reviews

UVP Superior Quality Fast Production Rate Eco-Friendly Unique Design

And Affordability Multiple variations
Eco Friendly
 Team Composition
Team member 1 Team member 2 Team member 3 Team member 3

Role/Position: Role/Position: Role/Position: Role/Position:

CEO COO/CTO CFO/CMO CFO/CMO

Key Strengths and

Abilities : Key Strengths and Key Strengths and Key Strengths and
Abilities : Abilities : Abilities :
- Coaching and
Mentoring - Emotional - Ability to - Intuition
-Inspirational Intelligence multitask - Seeing the big
Leadership - Collaborativenes s - Adaptabili picture
- Ability to take - Perseverance ty - Never satisfied
risks - Great listening with status-quo
skills
What makes us a good team to solve the problem we choose?

In many industries, we believe that teamwork is essential for success. Better work outcomes, increased productivity,
and higher customer satisfaction can result from strong team dynamics. We can build a successful team at work by
understanding what makes a good team. Characteristics that we believe we have as a team are mutual trust and
openness, similar work priorities, shared purposes, mutual agreements, focusing on diversity, clarity within our tasks
and roles, strong active listening skills, strong conflict management, frequent discussion, and having comfortable
environment. We are a team composed of people who have the same perspective about Reduce, Reuse, Recycle. As
what David Orr have stated, When We Heal The Earth, We Heal Ourselves. So let’s start making a difference. Slow
progress is still a progress.
Thank
You