MARKETING ASPECT

1. MARKETING BACKGROUND

Bidets are common in European and Asian countries, and have recently increased in
popularity in the United States. European bidet, which are commonly referred to as French
bidets, traditionally stand alone and are not attached to the toilet. The American bidet, on the
other hand, is usually built into the toilet. The French bidet is more of a direct competitor to the
company the only difference is French bidet is more of a luxury item. While portable bidet is
much cheaper than a French bidet. (Source homeandaway.com)

The culture of Filipinos when it comes to personal hygiene and the use of traditional
tabo, manual flushing toilets and others.Filipinos prefer to wash their butthole using water and
soap. That a tissue paper is not enough. They like to be clean. So, before going to the toilet, ,
they need to check the toilet if there is a something they can use to clean themselves. Clean
source of water, water holder or the tabo and soap. Most of the time there is no tabo available
but. now, there is the Bidet. An alternative for tabo.

The increased popularity is evident by the ability to find a variety of bidets in stores that
sell toilets including hardwares and construction supply providers. One reason for the increase
in bidet use is the desire to maintain proper hygiene to prevent infections. Despite the
increased availability of bidets, majority of the Filipinos do not have bidets in their
household.The primary reason for this would probably be because of the added cost in
installing the product.

Aside from this, the public use of comfort rooms in the Philippines such as in schools,
malls, public terminals, government offices and the likes, have shown the lack of accessible
water and free toilet paper. That’s why the concept of cheaper portable bidet that you can
carry anywhere was conceptualized. If people were to consider the amount of savings they
wouldrealize from using a portable bidet instead of a toilet paper, they would be more inclined
to invest in a portable bidet.
 The product will be most beneficial to on-the-go people like employees, travelers,
students and others who are frequently using public restrooms.

2. CURRENT MARKET SITUATION

Filipinos are known for being clean especially to the body. Wipes, toilet papers and the
traditional “tabo” are often used for hygienic purposes after using comfort rooms. Bidets are
especially helpful to lots of people: people who are recovering from surgery, people who have
physical disabilities or their problems that limit their range of motion. These problems show
that there is reel need for this product as population continuous to grow and also to men and
women who want better hygiene during monthly menstrual periods.

Portable bidets can be great alternative for toilet papers and wipes. It is a fine portable bidet
you can carry anywhere you go. It comes with a carrying bag. With only a little practice using
the squeeze bottle, you can vary the pressure continuously. Hits a nice “sweet spot” in price,
size, portability and functionality. The bottle itself is a small enough to fill in any public restroom
but holds enough amount of water.

3. COMPETITIVE SITUATION

The competitive situation of Portable bidet here in the Philippines is low, because most of the
competitors are international based. The only direct competitor to be considered here are the
online shopping sites like Lazada and Shopee.

3.1 DIRECT COMPETITORS(PROVIDE DESCRIPTION INCLUDING YOUR COMPETITIVE

ADVANTAGE AMONG YOUR DIRECT COMPETITORS)

Blooming Automatic Portable Bidet -oshopping.com.ph

Manang Bidet -www.manangbidet.com
Sanicare Bidet Bidetph@gmail.com
Hygo Travel Bidet Babymama.ph
Brondell Travel Bidet -Ebay.ph
Blue Bidet BB 20 Amazon.com
Most portable bidets are similar when it comes to physical and technical aspect. But when we
talk about our competitors’ advantages, airlock and their full-year warranty are their edge. Not
to mention their brand names which are already established and known.

3.2 INDIRECT COMPETITORS

TABO

The tabo or what they called dipper in English, the traditional Filipino hygiene tool primarily
for cleansing, bathing, and cleaning the floor of the bathroom. The tabo could most commonly
be found in the provinces though it is also widely used in the cities.

WIPES

Wipes intended for cleansing or moisturizing the skin, such as those for baby care, hand
washing, makeup removal, washing the body when bathing is not practical, or feminine or
other personal cleansing,

TOILET PAPER

Toilet is primarily or usually used in cleaning the anus after using the toilet. It also protect the
hands during the cleaning process. It is a long stripped soft paper wrapped in paper board core
or something hard for storage on the toilet paper handler.

4.PORTERS FIVE FORCES (PROVIDE DESCRIPTION/NARRATIVE BEFORE THE TABLE)

 Rivalry Threats of Threats of Bargaining Bargaining
among Substitute New Entrants Power of power of
existing Products Buyer supplier
competitors

Portable Low High High High Low

Bidet

(ELABORATE ALL OF YOUR ANSWERS IN DETAIL. AVOID ONE SENTENCE ANSWERS)

RIVALRY AMONG EXISTING COMPETITORS:Low

Portable Bidet has a lot ofcompetitors but most of them are based abroad.That’s why the
rivalry among existing competitors is low.

THREATS OF SUBSTITUTE PRODUCT: HIGH

Nowadays there’s a lot existing product that can be an alternative for a portable bidet, such as
wipes, toilet papers, and the likes..

THREATS OF NEW ENTRANTS: HIGH

Since Portable bidet is much cheaper and has a low start up cost than other bidets, The threats
of new entrants is also high, as it is easy to enter this kind of business

BARGAINING POWER OF BUYER: HIGH

The bargaining power of the buyer is high as there’s a lot of market that sells the same product.

BARGAINING POWER OF SUPPLIERS: LOW

Portable Bidet is cheaper than other current bidets but because there’s not enough demand of
it and the industry has a lot of supplies, tendency is when consumer ask for discounts, the
supplier might give it to much lower price as compared to competitors price.

PORTABLE BIDET

SWOT ANALYSIS

SWOT stands for, Strengths, weaknesses, opportunities and Threats, and so, SWOT analysis is a
technique for assessing these aspects of your business

You can make SWOT analysis to make the most of what you’ve got. To your organizations best
advantage. And you can reduce the chance of failure, by understanding what you’re lacking,
and eliminating hazards that would otherwise catch unawares.

STRENGTH WEAKNESS

 Handy  Competitors can offer similar product

 Ability to sell product online quickly
 Limited flexibility in pricing

OPPORTUNITIES THREATS
  Continued expansion for online sales  Product are also sold by major
 Ability to develop additional stores competitors

(DESCRIBE YOUR ANSWERS ONE BY ONE AND IN DETAIL)

STRENGTHS

Handy - portable bidet is convenient to handle, can be taken everywhere you go.

Ability to sell product online – since portable bidets are often used for traveling, online selling is
really an advantage for a product which is not-so-familiar to everyone. Online selling is an easy
access to reach our customers.

WEAKNESSES

Competitors can offer similar product quickly – portable bidets are easy to imitate.

Limited flexibility in pricing – prices range when it comes to products, but when we talk about
portable bidets, prices are normally steady since are materials are mostly accessible and
affordable.

OPPORTUNITIES

Continued expansion for online sells – with this product, you can do a lot of improvising, and
we all know that the online world is number one when it comes to reaching out to consumers
more easily.
Ability to develop additional stores – portable bidets not only benefit our customers online,
with enough production and demand, we can expand into something bigger.

THREATS

Product is also sold by major competitors – major competitors have more than one product in
their brands, that goes to show they have established their name, which also means customer
tend to trust their portable bide more. That can be a threat to us.

5. MARKETING PROGRAM

A marketing program is a coordinated and well-designed set of activities to

achieve marketing objectives. Marketing objectives are strategic sales goals that fit the
products' strengths and are based on various characteristics of the product.(Souorce: mba
skool.com)

5.1 TARGET MARKET

The main target market of Portable Bidet are the college students, government employees,
Private employees, self- employed, Unemployed and retired ages 16-65 years old. (JUSTIFY
WHY THIS IS YOUR SELECTED TARGET MARKET. DESCRIBE EACH CATEGORY AND HOW THEY
CAN BENEFIT FROM YOUR PRODUCT)

College students – portable bidets can be very helpful to students, not only will it be
convenient for them, they can also save time and money. Instead of going home when nature
calls, they can just have their portable bidets kept in their bags just as how they keep their
tissue/wipes.
Government/private/self-employees - will find portable bidet helpful because of its portability.
We all know most public washrooms do not have running water so portable bidet is a must.

Unemployed and retired – traveling is one of our retired customers’ favorites things to do to
make the most out of their time, so portable bidets can be their holy grail.

5.2 MARKETING MIX

The marketingmix determine the company’s going to produce in terms of products or services.
The amount or price to be charge for these products or services. The rightplace using the most
suitable promotion.

5.2.1 PRODUCT

SOClean Portable Bidet is a unique nozzle-designed bidet that needs no batteries. By

just simply filling it with cool or warm water, and easy to squeeze bidet bottles, you will get a
new refreshing experience, and also save rolls of toilet papers. Whether you're at home or
traveling, the new portable travel bidet is essential as it also does not require installation nor
electricity.

Color: (Red, Pink, Blue, Green, Orange, Yellow, Purple)

Capacity: 650 ml

Height: 15 and a half inches

Weight : 4.71 ounces

Maintaining and cleaning Portable Bidet is just easy, just put water and soap in it and shake it.
What makes portable bidet unique is you can buy it at a low cost, and even more usable than
the usual model because they’re lightweight and require no water supply and the bottle itself
has an attractive features in which buyers will be enticed to buy the product.
 Benefits of portable bidet

 Water cleans you better than toilet paper – Water is much effective compare to toilet
paper when it comes to cleaning your private parts .The more clean you are, the more
you have the confidence to finish your day comfortably.

 A new standard of comfort – Portable bidet will provide you a more soothing cleaning
experience as opposed to using toilet paper.  Plus toilet paper might contain perfumes
which may cause irritation for users.

 More hygienic  – Washing with water prevents bacteria from spreading. In fact, using
only toilet paper can actually spread bacteria and really doesn’t clean you the way you
knew it does. 
Maintaining and cleaning Portable Bidet is just easy, just put water and soap in it and shake it.
What makes portable bidet unique is you can buy it at a low cost, and even more usable than
the usual model because they’re lightweight and require no water supply and the bottle itself
has an attractive features in which buyers will be enticed to buy the product.

INSERT PICTURE OF PRODUCT)

5.2.2 PRICE

Pricing is the process of determining what a company will receive in exchange for its product or
service. Pricing is important because it is a key determinant in the decision making process
customer use to purchase the product offered.Pricing also establish how much target market
will pay for the services and shows how sensitive customer are to the changes in price. The
company will set its price initially at low level because aside from being new in the market
where it is located, it will serve as a promotional strategy.

The Price of our SOClean Portable Bidet is P240.00

5.2.3 PLACE(ASIDE FROM A PHYSICAL STORE, WHERE WILL YOUR PRODUCTS BE MADE
AVAILABLE? PLEASE INCLUDE)

Portable Bidet Shop aims to provide satisfaction to its customers by ensuring that its place
could accommodate them with comfort and care that would encourage them to visit store
more often and just as importantly, that would make them encourage their friends to buy the
product.

A vacant stall will be rented at Zamora St. San Roque Tarlac City with a measurement of 4x6
meters. And it will undergo a certain renovation to maximize the space intended for the
business.The rent will be one(1) month advance one(1) month deposit for a total of P10,000.00
for the first month and costs P5,000.00 on a monthly basis.

It is accessible because it is near to the well-known landmarks like Tarlac State University,
Magic Star mall and Citywalk where commuters or walk in customers will easily find the place.
 5.2.4 PROMOTION

This refers to raising customer awareness of the product. It helps the business prosper by
letting the market be aware of its different offerings. Promotions varies in different ways, the
group came up with different exciting traditional promotional techniques and a more internet
based promotional strategies to reached the target market and attract clients. The following are
the promotional strategies that portable bidet will use.
1. Facebook fan Page- The business will be using the most dominant social media networking
site to promote its products especially to those online or mobile users target market. It is where
random pictures and information about the product, location. And promotions are posted, and
clients can also post or message their queries.

2. Tarpaulin- This will be place in front of the shop for advertisement costing 400.00 and it will
include the following information:

 Business name

 Business Address and Contact number

 Business Logo

 Price list

 Business slogan
3. Leaflets and Flyers–These will be distributed upon the opening of the shop so that the
market will be able to be informed that it is already available. To be given mainly to the
students in TSU, STI, and ST. PAUL Colleges and for those crowded areas such as Magic Star
Mall and City walk. The leaflets and flyers will be personally done by the owner of the shop.

Leaflets will include the following information:

 Product offered

 Business address

 Contact number

 Price list

 Business slogan

 Business name

 Business Logo
6. SERVICE POSITIONING

This refers to the act of designing a business offering and image to occupy a distinctive place in
the minds of the target market. The goal is to locate the brand in the mind of the consumers to
maximize the potential benefit to the firm, In order to position, Portable bidet may emphasize
the distinguishing features of their brand or may try to create a suitable image through the
marketing mix.

Bidets are very common in many areas in the world. It gets you cleaner than toilet paper and
they’re also good for the environment. And now, Portable Bidets are made so you can take
them on the go. This Portable Bidet doesn’t need electricity and not powered by batteries and
the concept of not having to recharge is really great. If you’re going camping or somewhere
where you can’t rely on electricity or batteries this SOClean Portable Bidet, is definitely the best
one for you.
7. DEMAND ANALYSIS(INSERT TITLES TO EVERY GRAPHICAL PRESENTATION, CREATE TABLES
CORRESPONDING TO THE PIE CHART AND MAKE AN ANALYSIS ON YOUR PRESENTATION)

1. How would you categorize yourself with the following group?

□ Student- 50

□ Self-Employed- 51
□ Private Employee- 44

□ Government employee- 34

□ Unemployed- 21

□ Retired - 6

□ Others (Please specify): working students- 4

3% 2%

10% groups
24%
Students
16% Self- employed
Private employee
Government employee
Unemployed
24%
Retired
21% others

Out of 210 respondents, 24% are students, another 24% are self-employed, 21% are private
employees, government employees are 16%, 10% are private employees, 3% for retired and 2%
for others.
2. How are you familiar with the concept of portable bidet

□ Very Familiar- 55

□ Familiar- 121

□ Haven’t heard of this product- 34

16%
26%
Very familiar
familiar
havent heard of this
product

58%

Out of 210 respondents, 26% are very familiar with the product, 58% are familiar and 16%
haven’t heard the product yet.

3. If the product would be available today, would you try to purchase the product?

□ Yes -166

□ No- 44

21%

yes
no

79%
Out of 210 respondents, 79% answered yes that they would purchase the product if it is
available already and 21% answered no.

4. Do you use toilet paper for hygienic and toilet purposes?

□ Yes- 184

□ No- 26

11%

yes
no

89%

Out of 210 respondents, 89% answered yes thst they are using toilet paper for hygienic
purposes and 11% answered no.

5. How frequent do you purchase toilet paper product?

□ Daily-20

□ Weekly-66

□ Monthly-105

□ Others (pls. Specify): sometimes-1

□ Twice a month-1

□ When necessary-11
 □ Not at all-3

□ Payday- 3
9% 10%

daily
weekly
33% monthly
others
48%

Out of 210 respondents on how often they buy toilet papers, 10% answered daily, 33%
answered weekly, 48% answered monthly and 9% answered others like sometimes, twice a
month, when necessary and during payday.

6. Where do you usually purchase toilet paper products?

□ Grocery-182

□ Convenience stores-18

□ Drug stores-8

□ Vending machines-2

4% 3%

8%

grocery
convinience stores
drug dtores
vending machine

85%
Out of 210 respondents, 85% are buying toilet paper in the grocery, 8% are buying in the
convenient stores, 4% on drug stores and the remaining 3% are buying via vending machines.

7. Would you consider portable bidet as an alternative for toilet paper or wipes?

□ Yes-182

□ No-28

13%

yes
no

87%

Out of 210 respondents, 87% are decided that they would like to consider portable bidet as an
alternative for toilet papers and only 13% answered no.

8. Will price be a factor for you to purchase Portable Bidet?

□ Yes-189
□ No-21
 10%

yes
no

90%

Out of 210 respondents 90% said that the price is a factor to them in buying the portable bidet
and only 10% said that price is not a problem to them.

9. At which price range would you be willing to buy Portable Bidet?

□ Ᵽ200-300- 170
□ Ᵽ300-400- 24
□ Ᵽ400-500- 16

8%

12%

200-300
300-400
400-500

80%
Out of 210 respondents, 80% would like to purchase the product at a price ranging Ᵽ200-300,
12% of the respondents would buy the portable bidet at a price ranging Ᵽ300-400.00 and the
remaining 8% would buy the product at a price ranging Ᵽ400-500

8. COMPETITORS ANALYSIS

PRICE ACCESSIBILITY CONVENIENCE PORTABILITY TOTAL

OF THE TO USE
PRODUCT

WIPES/TISSU 5 5 5 5 20
E

TRADITIONAL 3 3 5 1 12
BIDET

TABO/DIPPER 5 5 2 2 14
 PORTABLE 3 1 4 4 12
BIDET

As per the Competitors’ Analysis above, the results show the lowest to highest competitors we
have in our business, which is the Portable Bidet. Wipes/tissues have the most numbers of
favors when it comes to the product’s accessibility, convenience, portability, and price. Next is
the “tabo” or dipper which is mostly being used in the household. Third, we have the traditional
bidet, then the portable bidet.

Wipes/tissues, traditional bidets, tabo/dipper are out competitors

Our advantage? Not only does our product produce water from the tube itself, which is more
hygienic, but it’s also very handy so a small space in your bag won’t be a problem.

(WITH THIS RESULT, HOW CAN YOUR PRODUCT COMPETE AMONG THESE ALTERNATIVES?)

9. ESTABLISHING THE TARGET MARKET(PROVIDE A DESCRIPTION BEFORE AND AFTER THE

TABLE)

Estimated Estimated Daily

Population Potential Target sales from
 Captured by Market potential target
indirect (9%) market (3%)
Competitors
(91%)
Estimated 110,967 100,980 9,987 300
Number of
Employees
(Public and
Private)
Estimated Total 34,249 31,167 3082 92
Number of
College Students
(Public and
Private)
Estimated Total 10,274 9,349 925 28
number of self-
employed
Others 17,125 15,584 1,541 46
Total 172,615 157,080 15,535 466

(ANALYSIS OF THE RESULTS)

SURVEY QUESTIONAIRE
1.How would you categorize yourself with the following group?

□ Student

□ Self-Employed
□ Private Employee

□ Government employee

□ Unemployed

□ Retired

□ Others (Please specify):

2. How are you familiar with the concept of portable bidet

□ Very Familiar

□ Familiar

□ Haven’t heard of this product

3. If the product would be available today, would you try to purchase the product?

□ Yes

□ No

4. Do you use toilet paper for hygienic and toilet purposes?

□ Yes
 □ No

5. How frequent do you purchase toilet paper product?

□ Daily

□ Weekly

□ Monthly

□ Others (pls. Specify):

6. Where do you usually purchase toilet paper products?

□ Grocery

□ Convenience stores

□ Drug stores

□ Vending machines

7. Would you consider portable bidet as an alternative for toilet paper or wipes?

□ Yes

□ No

8. Will price be a factor for you to purchase Portable Bidet?

□ Yes
□ No

9. At which price range would you be willing to buy Portable Bidet?

□ Ᵽ200-300
□ Ᵽ300-400
□ Ᵽ400-500