WIRMEN -SYAHIRA BINTI MOHD ZULKEPLE

BEAUTYCARE NUR ADILAH AFIQAH BINTI NORISHAM

- NUR SAIDATULAINI BT MEOR SALLEH AL
1. EXECUTIVE SUMMARY - COMPANY NAME:Wirmen Beautycare Cloth Pad
Sdn.Bhd
- COMPANY ORGANISED BY: Partnership
Between Syahira, Adilah & Aini
- PRODUCT: Cloth Pad

1.2. ORGANISATIONAL
Besides Wirmen Beautycare Cloth Pad business will have a staff of eight :
STRUCTURE
2.BUSINESS DESCRIPTION
Name : Wirmen Beautycare Cloth Pad Sdn.Bhd
Located at: `Jalan Prima, Metro Prima, Kepong 52100 Kuala
Lumpur
Price : Refer to website, Wirmen Beautycare Cloth Pad
Where to buy : https://www.facebook.com/wirmen beautycare .
clothpad
Website : http://wirmen beautycare.com.my/

2.2 Mission Statement

concern the comfort of the user by
choosing the type of fabric available
to the user
 offers a worthwhile and affordable
price for every woman
3.PRODUCT DESCRIPTION
 The product we will sell is cloth pad. Cloth pads
(commonly called ‘Cloth Pads’) are an alternative to
reusable disposable pads.
 Cloth pads are environmentally friendly, can be reused
for many years, save costs, as well as have good health
benefits.
 It generally consists of a layer of absorbent fabric (such
as cotton, organic and even synthetic) that serves to
absorb blood flow during menstruation and even
childbirth for those who give birth.
 Cloth pads are also cleaner and do not cause odors like
disposable pads
 3.2 Uniqueness of product/service

 Environmentally Friendly
 Can be Biodegradable
 No Risk of TSS (Toxic Shock Syndrome)
 More Sensitive and Comfortable
 Without Steam and Odor

 Without Steam and Odor

 4.0 MARKET
4.1 Target
ANALYSIS
 This cloth pad is suitable for use by all women of all ages. no matter young or old. the
Market/Customer
use of cloth pads can be used as early as menstruation for women

 Most women can expect to deal with 35 years of menstruation during their lifetime. That
can cost you thousands of dollars in products over time. When you switch to cloth pads,
you’ll spend a lot less on feminine hygiene.

 Cloth pads absolutely can be used for light incontinence. People with this issue usually
need to wear some kind of protection every day.
4.2 Promotion Strategy
 Doing fabric selection to produce cloth pads that are suitable for use by customers
during menstruation. the fabric used should also be a durable fabric, as we know,
this cloth pad will be washed after use, so the selection of the appropriate fabric is
very important in its production.

 Do the promotion of the cloth pad by the way, produce websites such as instagram,
facebook

 promote these cloth pads is also by using the services of influential people such as
artists or female athletes to try out the cloth pads and provide feedback on the cloth
pads produced by our company

 will offer a reasonable and affordable price for every woman.

 5 . FINANCIAL PLAN
Start-up costs

It is really important to have an idea of what you need before you start. Continuing with my series on standard
business plan financials, startups need to project starting costs. Starting costs set up a starting balance, which is
necessary to plan cash flow. And the starting costs are critical to determining whether a startup can bootstrap or needs
outside funding. For existing companies that already have financial results, projections start with the expected ending
balance of the previous period. But for startups, it’s about starting costs.
 

5.2 Pricing

Wirmen’s pricing strategy is to omit the

physical store mark-up price to ensure
the consumer can enjoy reduced price of
the product when buying online.
THANK YOU FOR
WATCHING