3.

0 DESCRIPTION OF VENTURE

3.1 Opportunity:

General nature of the Mahdeya Company is to provide a uniquely formulated organic

sanitary pad (BINTI), which is BINTI products made entirely of cotton and is hypoallergenic. It is
constructed of safe and high-quality materials. With the professional guidance, BINTI offers
affordable high-quality sanitary pads and to create a low-cost, reusable microfiber sanitary pad
with good performance and minimum care. Menstrual hygiene management is a big problem
for women and girls living in rural places. Moreover, this binti’s product should be able to be
reused multiple times, and it should be made of washable reusable insert and outer shell
materials. We wish to give women in their communities affordable access to pads, either by
raising funds to provide pads directly to underprivileged areas or by helping them in making their
own in a safe and sanitary manner.

BINTI products are also coated inside in resealable food-grade, hygienic plastic wrap,
with each pad in its own fully sealed wrapping. Unlike ordinary pads, these BINTI products are
totally sealed, which protects it from mildew, fungus, and germs when stored under the
bathroom sink, in a purse, and so on. Mahdaye Company learned of local health women
worries that the girls were not following proper hygiene in the care of clothes and were so
exposed to chronic bad health conditions, which could contribute to poor performance.

Our company, Mahdeya Company, is sure that we can go even further because we are
specialists in resolving people's problems with providing others acknowledgement and making
them happy throughout their menstruation. As a result, everyone will be looking for our product,
and investors should expect a big return.
3.2 Problem that Mahdeya Company solves

Fulfilling the high demand among students. This is because the lack of access to pads
and tampons might make it difficult for children to participate in sports and other school
activities. Students may be unable to concentrate in class, feel at ease or secure participating in
physical activities, or even leave school entirely. By making the BINTI products it will give
students the assurance that sanitary supplies would always be important and must have either
at home or school.

The price of BINTI products is honestly similar to the price of regular pads, but without
the risk of skin irritation or the massive environmental damage. Many women find that because
pure organic cotton is so absorbent, they can use fewer pads per period. As a result, organic
pads are a cost-effective choice for your monthly period.

The sanitary pad that Mahdeya Company provides is a reusable pad, particularly one
made of micro fibers, it will be more appropriate in this case due to the desirable properties for
sanitary wear, such as wash ability and absorbency. Furthermore, disposable sanitary pads are
harmful to the environment since some of the elements used in the pads are non-biodegradable
and thus pollute the ecosystem. According to specialists, non-organic pads might take up to
1,000,000 years to totally degrade, but organic cotton pads require only two years. Furthermore,
organic cotton production does not necessitate the use of pesticides that harm local bees,
insects, and birds, all of which are important members of our ecosystem. BINTI pads also use a
lot less energy and water than traditional pads, and many of them are compostable and
biodegradable, eco-friendly BINTI products are made of organic cotton, and can make a serious
positive impact on the health of the Earth.
 3.3 The Value Proposition

Our unique value proposition is that we produce eco-friendly sanitary pads using
natural, locally sourced raw materials. There are no harmful chemicals, fragrances, or dyes in
products. Our pads are 100% biodegradable and 100% URV sterilized. In addition, we offer
the lowest prices and highest quality too. Our business model is to provide the greatest quality
at the lowest possible price to our buyers, who are usually low-income women and girls that live
in rural and semi-urban places who get on less than a dollar per day.

Moreover, the benefits of our product are better to our customer’s body, which is that
BINTI does not use any chemical material to look white or use a lot of fragrance. Unlike the
other product, BINTI is totally made from cotton organic pads which do not harm the skin to
breathe even on all-day wear. Thus, we all know that women’s skin is more sensitive, so BINTI
products are typically made from several layers of different layers to make sure that our
customers’ feminine hygiene is balanced.

3.4 Demonstrable customers demand

Mahdeya Company is totally focused on rural areas, in which the girls in this palace
are not prepared or aware about their menstruation so they had to face many difficulties and
challenges at home, school and workplace. Women in rural areas do not have access to
sanitary goods or don't know much about the different varieties and how to use them, and they
can't afford them due to their high cost. As a result, they largely rely on reusable cotton pads
that they wash and reuse. Thus, our target market is women between the ages of 18 and 35,
our items are made in rural areas to provide women to buy the BINTI product with a discounted
pricing. So, this group of people will increase the demand for our products and services.

Mahdeya Company is not just producing the pads, but they are also raising awareness
about menstrual hygiene among women especially in rural communities. Furthermore, the lack
of affordable sanitary pads led to women using cloths, which they reused by washing with soap
water and no antiseptic solutions. This was a serious situation that may lead to reproductive
difficulties in the long run. 81 percent of girls in the isolated rural village said they had soiled
their outer garments in the previous period; 39 percent to 60 percent of respondents in the other
sites said the same. We also discovered that during menstruation, feelings of humiliation and
isolation were prevalent in all locations.
 3.4 What makes Mahdeya Company successful.

BINTI’s design is a new revolutionary from the others brands, by setting up eco-friendly
sanitary pads using natural, locally sourced raw materials, and most importantly there are no
harmful chemicals, fragrances, or dyes in BINTI’s product. With all of this feature, I can
conclude that it successfully addresses the problem that is faced by women in rural areas.
Thus, with the unique funnel-type suction system it can absorb more up to 5-6 hours, and the
surface is not totally leaking, in fact, most women out there are not aware that feminine hygiene
uses chemicals that will release toxins into the environment. BINTI’s products are made to
make sure all women or young girls out there are aware about their body and the earth.

Mahdeya Company also established BINITI’s products by sustainable livelihoods, which

is our first target market in rural areas. Mahdeya Company also provided knowledge by
spreading awareness, Mahdeya Company wants to empower young girls by helping them to
understand their bodies and get to know from their menstrual cycles. Moreover, we also hope
that we can remove their beliefs that have been passed down by generations one by one and
bring the new changes and a new environment toward young girls in rural areas, especially
young girls to not become a thing of shame during menstruation period.

Mahdeya Company will stay focused on our vision and missions, that it will guide our
product to stay longer in our community for the next decade. Mahdeya Company is concerned
about people’s health and well-being at all stages of life, supports the empowerment of women
everywhere and we are supporting a world where all enjoy access to clean water and sanitation.

Each day, Mahdeya Company will provide the best for our customers, which will become
more responsibility to make a positive vibe to the people we serve. To guarantee our business
survives for a decade to come, we use friendly strategies to support a healthy planet and
develop stronger communities in rural areas.