BUSINESS PROBLEM-

The business problem we are trying to solve is for pregnant women. The

business idea is to provide maternity wear for expecting women. Nowadays

women don't just sit at homes during their pregnancy rather they like to go

out, work and do all other stuff

Mothers-to-be need garments that are comfortable for leisure activities

such as yoga and swimming apart from the office apparels. This needs calls

for opportunities for apparel industry for a mother-to-be centered brand

that makes all types of apparels for pregnant women.

 PRODUCT INTRODUCTION
Introducing a brand for just expectant mothers. A one stop for all kind of maternity apparelss.

Few of the benefits of our maternity apparel include easy mobility, and stretchable fabric that

stretch comfortably across the body eliminating uncomfortable constriction and pressure on

the growing womb. We use fabrics such as cotton suitable to the warm and humid climate of

India and lycra for the stretchability during pregnancy. Apart from this, our brand will spread

the idea of sustainability through the use organic fabrics. Natural dying is our another step

towards protecting the environment. Our brand will provide all the sizes that will fulfill the

demands of women with differnet body proportion during pregnancy.

Along with the size, our brand will provide wide variety of garments in terms of silhouettes,

colours, patterns, prints etc.

 MATERNITY WEAR- MARKET
BUSINESS POINT OF VIEW

Maternity Wear Market Size Worth $16.57Bn, Globally, by 2028 at 4.4% CAGR - Exclusive

Report by The Insight Partners

The maternity wear market size was valued at $12.25 billion in 2021 and is projected to

reach $16.57 billion by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028
 MATERNITY WEAR- MARKET
BUSINESS POINT OF VIEW

Maternity Wear Market Size Worth $16.57Bn, Globally, by 2028 at 4.4% CAGR - Exclusive

Report by The Insight Partners

The maternity wear market size was valued at $12.25 billion in 2021 and is projected to

reach $16.57 billion by 2028; it is expected to grow at a CAGR of 4.4% from 2021 to 2028
MATERNITY WEAR- MARKET

US$ 12,257.41 Million in

Market Size Value in

2021

US$ 16,578.64 Million by

Market Size Value by

2028

CAGR of 4.4% from 2021 to

Growth rate
2028

Forecast Period 2021-2028

VISION VISION-
1. SUSTAINABLE BRAND

MISSION 2. COMFORT WITH STYLE

3. TO INNOVATE, LEAD INHANCE AND PROVIDE BEST QUALITY PRODUCTS
MISSION
1. SOLVE THE PROBLEMS FACED BY EXPEXTANT MOTHER WITH REGARDS TO APPARELS
2. HUGE VARIETY OF CLOTHES IN VARIOUS SIZES
3. PREMIUM QUALITY WITH SOFT FABRICS

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ABOUT US
USP
1. USE OF ORGANIC FABRICS
Organic fabrics are essential and skin friendly
for both the mother and the baby. Synthetic
fabrics not just harm the environment but also
creates skin allergies
2. Natural Dying

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CLIENT PROFILE/

BUYER PERSONA
Gender- Female
Age- 25 to 35
Income- Middle Income and High Income
Group
Location Tier 1 and Tier 2 cities
Profession- Can be working or non working
Hobbies- Likes to go out 2-3 times a week.
Likes to invest in fashion. Gives priority to look
style and comfort.
Pain Point- Doesn't have a lot of options for
maternity clothing and is not able to find
appropriate styles for leisure activity such as
yoga and shopping.

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 BUSINESS MODEL CANVAS
Key Activities

Extensive Quality check, Best quality fabric

production and manufacturing, marketing,
innovation, feedbacks and concerns of the
customers.
Value Proposition

Comfort
Quality
Size Inclusive
Alterations Access
Home Delivery
Customized Garments

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BUSINESS MODEL CANVAS
Key Customers

Expecting Mothers
Pan India. Tier 1 and 2 cities.

Value Proposition

Comfort
Quality
Size Inclusive
Alterations Access
Home Delivery
Customized Garments

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BUSINESS CUSTOMER NEEDS UNIQUE FEATURES

LANDSCAPE To-be-mothers need comfortable

clothing range where there are various
1. Delivery Pan India
2. Try and Buy Delivery
options of size, variety and fabrics.
3. All sizes availaible
By providing extremely organic
4. Easy Return Policy
fabrics in the most comfortable range
5. Pre and Post Delivery garments
and inclusive of all sizes, we are giving
them that.

Competitors Barriers

Momz Joy, Mom Couture, Zivame On time delivery

Mom, H&M maternity section Expensive due to organic fabric
Awaring middle class women

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 THANK YOU

Team Members
Astha Saxena
Athar Jamal
Vipul Chaudhary