BABY SOAP

[EIRI/EDPR/3189] J.C.: 1243

PRODUCT DESCRIPTION

One of the most important things to help your baby stay healthy is to keep its skin
clean, and baby soaps play a vital role in this.

Especially formulated for the sensitive skin of babies, babies soaps are cruelty-
free, and contain no animal fats, toxins, preservatives, or dyes. Gentle,
sophisticated and natural, baby soaps are made using quality essential oils,
herbs, fragrances, and other natural ingredients that can gently clean the skin of
baby without irritating or drying it.

Toxic free and good for baby's skin, these soaps are generally fortified with vitamin
E, saponified olive, palm kernel, coconut, and food-grade vegetable oils. Herbal
extracts, spices, butters, sweet milk, goat's milk and buttermilk can also be found
in some of the baby soaps that makes a luxurious, rich, thick lather, which is
dense and perforating, with character and richness in every soap bar.

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Parents are constantly concerned with getting the best products in the market and
doing everything right so that their child is safe and sound. Parents look at
product websites, consumer product review websites, consumer reports, blogs,
and get word of mouth referrals to try to figure out which product is going to be
the best for them. Parents do this not only because they are extremely concerned
about the safety of their child but also since most first time parents generally have
no idea what the differences are between products.

The focus on safety and quality is increasing with less attention given to the price.
Companies in baby care industry are keeping in mind the following bullet points
before marketing their products.

 The trends in baby products right now are more functional designs, more
stylish choices, making a statement, and a greater attention to safety.
Companies today are developing products that have several uses in mind
such as not only being safe but also being durable, user friendly, and
tailored to parents with busy lifestyles. For example, there are ergonomic
strollers that have cup holders for the parents, built in containers for wipes,
and customized storage.

 The packaging styles are ranging from being the cutesy types normally
though of when thinking of babies to the more sophisticated styles with
modern designs. The cutesy designs are going to have children’s characters
on them while the more sophisticated designs are going to be able to fit in
with the parents’ style. The colors names are even changing with colors
such as chartreuse, cognac, and periwinkle popping up on different
products.

 The latest trends are focused on value and quality with little consideration
left for the price.

 Most current factors that have influenced the baby care market are
organics, natural ingredients, and convenience.

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India is home to the largest number of children in the world, significantly larger
than the number in China. The country has 20 per cent of the 0-4 year’s child
population of the world. The number of live births in the country is estimated to
be 27 million, which again constitutes 20 of the total number of live births in the
world.

The rising number of babies contributes to higher demand for baby products
however; this is strongly supported by urging income levels resulting from robust
growth. In addition to these factors, rising literacy, working mothers, and
aggressive marketing have also contributed to a shift in consumer behavior that
allows mothers to use readymade products rather than the traditional indigenous
alternatives. There is one thing which Indian woman is still unaware about, what
king of products to use for personal body care during pregnancy.

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DEMOGRAPHIC SEGMENTATION

Age:

The main age of women at her first child birth is 19.9 years which make the age
group of 15-25 years a potential customer. Since they have their first child, they
know less about what is good in market for their child and what is not. So which
brand approaches them first has the highest opportunity.

In regions like Delhi-NCR, the average marriage age is 23.3 years and by adding
.75 (9 months) in it, the average age at first birth crosses 24. That why we have
chosen age group b/w 25-54 as out next target segment and couple has its second
baby in the age range of 24-54 which also make this age group a target.

According to NCAER, India's middle class population will touch 267 million in 5
years. Further ahead, by 2025-26 the number of middle class households in India
is likely to more than double from the 2015-16 levels to 113.8 million households
or 547 million individuals. Hence we will target middle class population of India.

The soap and bath products industry is comprised of establishments whose

primary concern is the manufacturing, distribution, and retailing of soap and
other bathing products (such as shower gels, bath salts, bubble bath, bath oils,
etc.). Industry consumers are typically focused on the scent and moisturizing
capabilities of the product they are considering for purchase. These characteristics
are typically heralded as the most influential to potential consumers. In recent
times consumers have started to become more aware of the ingredients in soap
and bath products. Due to this awareness they are demanding products with
natural and organic compositions. The market for traditional bar soaps is
considered mature, while the markets for newer bath products and natural and
antibacterial soaps presents significant growth potentially. Traditional soap and
bath product companies are striving to meet the needs of this new type of
consumer. Soap and bath retailers that previously resided firmly in niche markets
are rapidly moving to the forefront of the soap and bath products industry.

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 CONTENTS

PRODUCT DESCRIPTION
DEMOGRAPHIC SEGMENTATION
B.I.S. SPECIFICATION
CHARACTERISTICS OF BABY SOAP
BABY SOAP BUYING TIPS
RAW MATERIALS
MARKETING STRATEGY OF BABY SOAP
TARGET MARKET
POSITIONING
PRODUCT
PACKAGING
PLACE
TRADITIONAL CHANNEL
SUPER-MARKETS AND HYPER-MARKETS
E-COMMERCE:
E-COMMERCE BUSINESSES USUALLY EMPLOY SOME OR ALL
OF THE FOLLOWING PRACTICES:
PROMOTION
MASS MEDIA
THROUGH COLLABORATIONS
PRICING
THERE ARE VARIOUS PRICING STRATEGIES:
PENETRATION PRICING
PRICE SKIMMING
PSYCHOLOGICAL PRICING:
REFERENCE PRICING
MULTIPLE UNIT PRICINGS
ODD PRICING
MARKET SURVEY
GLOBAL MARKET POSITION OF BABY PRODUCTS
THE MARKET IS DIVIDED INTO THE FOLLOWING SEGMENTS
BASED ON GEOGRAPHY:
KEY VENDORS
OTHER PROMINENT VENDORS
PRESENT MANUFACTURERS/EXPORTERS/ SUPPLIERS OF BABY SOAPS
FORMULATION OF BABY SOAP USING SOAP NOODLES
FORMULATION NO. 1 OF BABY SOAP
FORMULATION NO. 2 OF BABY SOAP
DIFFERENT FORMULATION OF BABY SOAP
ALOE CHAMOMILE SHEA BUTTER SOAP
CHAMOMILE AND LAVENDER BAR SOAP FOR BABY (FORMULA)

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MANUFACTURING PROCESS OF BABY SOAP
SIGMA MIXER
TRIPLE ROLL MILLING MACHINE
PROCESS FLOW DIAGRAM
PROCESS DESCRIPTIONS OF BATH SOAP
DRIVING
PROCESS FLOW SHEET FOR BATH SOAP MANUFACTURING
PROCESS OF SOAP MAKING
RAW MATERIALS
PROCESS
PERFUMES FOR HERBAL SOAPS
SOAP PERFUMERY
HONEY SOAP.
ORANGE SOAP
LEMON SOAP
ROSE SOAP
ELDER-FLOWER SOAP.
TRANSPARENT GLYCERINE SOAP.
PERFUME FORMULATION
PRINCIPLES OF PLANT LAYOUT
MAJOR PROVISIONS IN ROAD PLANNING FOR MULTIPURPOSE SERVICE ARE:
PLANT LOCATION FACTORS
PRIMARY FACTORS
SPECIFIC FACTORS
EXPLANATION OF TERMS USED IN THE PROJECT REPORT
PROJECT IMPLEMENTATION SCHEDULES
INTRODUCTION
PROJECT HANDLING
PROJECT SCHEDULING
PROJECT CONSTRUCTION SCHEDULE
TIME SCHEDULE
SUPPLIERS OF RAW MATERIALS
SOAP NOODLES
CASTOR OIL
SUPPLIERS OF PLANT AND MACHINERY
COMPLETE PLANT SUPPLIERS FOR SOAP PLANT
SUPPLIERS OF SOAP WRAPPING MACHINES/PACKING MACHINES
SUPPLIERS OF FRAGRANCES FLAVOURS, PERFUMES FOR SOAPS
SUPPLIERS OF COLOURS FOR SOAPS

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APPENDIX – A:

1. COST OF PLANT ECONOMICS

2. LAND & BUILDING
3. PLANT AND MACHINERY
4. FIXED CAPITAL INVESTMENT
5. RAW MATERIAL
6. SALARY AND WAGES
7. UTILITIES AND OVERHEADS
8. TOTAL WORKING CAPITAL
9. COST OF PRODUCTION
10. PROFITABILITY ANALYSIS
11. BREAK EVEN POINT
12. RESOURCES OF FINANCE
13. INTEREST CHART
14. DEPRECIATION CHART
15. CASH FLOW STATEMENT
16. PROJECTED BALANCE SHEET

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 COST ESTIMATION

Plant Capacity 800 Kg./Day

Land & Building (1000 sq.mt.) Rs. 1.21 Cr
Plant & Machinery Rs. 25 Lac
Working Capital for 2 Months Rs. 1.28 Cr
Total Capital Investment Rs. 2.80 Cr
Rate of Return 16%
Break Even Point 63%

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