LIVE PROJECT REPORT

Bagrry’s India Limited

Duration- (15 days

(From 19th July to 2nd August 2019)

Corporate Mentor:
Name – Deepak Chugh

Contact No-9873076607

Submitted by:
Name- Akanksha Jatana

Roll No- FIB1909

Jagan Institute of Management Studies

3 Institutional Area, Sector-5, Rohini, Delhi-110085
About the Company- Bagrrys India Limited (known as
Bagrry's) is an Indian multinational FMCG food-
manufacturing company which manufactures the high-
fiber breakfast cereals and health foods, headquartered
in New Delhi, India. Bagrry's is the second biggest Indian
brand of breakfast cereals India after Kellogg’s.
The motivation behind Bagrry's originated from none other
than, Father of Nation Mahatma Gandhi. Shyam Bagri, in
his early days, went over a passage from Mahatma
Gandhi’s book 'India of My Dreams' that illustrated the
nutritive value of 'choker' or wheat bran (a by-product of
flour milling) especially fiber, which is lost in processed
foods. From there on, he set out on his journey to create his
own brand of high fibre health foods, Bagrry's.
The Bagrry's group with interests in grain milling, FMCG &
QSR has a lineage of over 50 years in food processing and
is one of India's leading suppliers of cereal-based products
such as cereal flours, wheat flours, oats, wheat bran, and
other cereal products to leading food brands such
as Nestle,KFC, Yum brands, Mondelez, ITC,and Britannia.
In 2017, Bagrry's entered a distribution tie-up with Nissan,
the makers of Top Ramen noodles with an aim of
distributing selected products through their channel.
Recognized with the international quality certifications
FSSC 22000, HACCP and Halal
Job Profile/ Role

 Promote bagrry’s product range

 Boosting store sales
 Achieving targe

Objectives of Project

 To expose to hand-on practices of the management

theories that we learn in the class
 To know more about consumer Psychology
 To get exposure to real corporate work environment
 To analyse and know more about different buying patterns
of customers

Tasks Performed- At the first day of the project we were given

target for 15 days (sales target and the number of units).Each
one of us were given our respective location, where we had to
work for 8 hours a day.Muesli was the major product in our
target so daily we had to do sampling of the product, make
people more aware about the benefits of Bagrry’s muesli over
all other brands, introduce people to the concept of muesli and
its benefits for whom it was new breakfast cereal. Basically our
task was to convince more number of people and make them
aware about the quality standards and benefits of bagrry’s
muesli.

Challenges and Issues faced

 To stand for 8 hours continuously and perform the task with

same level of energy
 It was hard to convince the type of customers who are so
loyal to some other brand that even after telling them the
benefits of bagrry’s over other brands in terms of quality as
well as price they stick to the earlier brand only

Learnings and Outcomes:

 Know about the different types of customers, their

psychology and different buying pattern
 - Type 1 customer- the one who is highly concerned about
the quality,they are even ready to pay a higher price;
provided no compromise in the quality
- Type 2 customer- the one who tries to find a product with a
good quality and also concerned about the price , so he tries
to find a good quality product with comparatively less cost
- Type 3 customer- the one who is so bothered about price
that he can even compromise the quality
 Got the picture about the market position of other
breakfast cereal brands along with Bagrry’s
 Could see the practical implementation of various concepts
and principles taught in the classroom
 How placing of the product affects the sales

Suggestions / Recommendations
The company should bring their small packets/boxes of muesli
and chocos because the person generally prefers small box/pack
of the product for the first use, especially for whom the concept
of muesli is new and they want to try it.
Glimpse of experience acquired (Pics or appreciation letter):

Faculty Mentor Feedback:

Department Feedback:

For Official Use Only:

Evaluation Criteria:

Parameters Max. Marks Marks Obtained

Report Presentation, Contents & Clarity 25
Learnings & Outcomes 25