SIT DOLOR AMET

Product suggestion for brand

1.Denim eyewear/frame 2.Denim thigh high boots
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3.Denim veneer
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4.Denim table tops
5.Denim furniture
 Charpai
 Lounge bench
 Chair
 Side table
7.High fashion jewellery
 Suggestion for bringing brand
awareness/marketing
 Collaboration with influencers and different brands which will help in marketing and creating brand image as
sustainable brand
 Creating hashtag and encouraging people to use it to share “my sustainable story” and featuring them in daily
story
 More post talking the recycling process and pics and and the manufacturing process. Presenting the backend
story of nece gene on Instagram and facebook page to ensure people how it is helping to reduce and manage
the industrial waste
 Collaboration with environmentalist for awareness and encouraging people to adopt sustainable lifestyle
 People are not aware of backend story of the product they use making short videos and story of the process
involved and waste generated and their impact on environment and how to reduce it
 Suggestion for business method
 Adoption of CIRCULAR ECONOMY BUSINESS MODEL PATTERNS FOR NECE GENE AND BLUEHEMIA
 Re-condition. Products will repaired for free to extend their use. Customers get free repairs so that
they can use it longer.
 Remake. Worn jeans are turned into Vintage jeans and sold. Jeans that were previously leased are
washed, repaired, and upcycled (adding decorations based on personal preference) and offered as
unique vintage pairs. The jeans are named after their former user.
 Access. Jeans are available for lease. No need to own them. Customers pay a monthly fee for leasing
jeans.
 Performance. Jeans are made from high-quality fabrics, so last much longer. The recycled jeans, virgin
materials (bio-organic cotton), and other materials used are of the highest quality
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 Co-product recovery. The metal parts from jeans are input for another company’s value chain.
 Circular sourcing. Customers are asked to send jeans they do not use anymore . New jeans are made
from 40% recycled materials. Also, the virgin material that is used is sourced sustainably.
 Resource recovery. Customers return their jeans to Nece gene/Bluehemia when they do not wear
them anymore. Nece gene /Bluehemia recycles them to jeans, jackets, and bags.