USM GARMENT COMPANY

Moderator Advertising Manager

Lia Novita Anggraeni B.133.19.0159 Elasa Natalie Dara J B.133.19.0166

CEO (Chief Executive Officer) Distribution Manager

Lestari Latif Prahastianing Arum Johana Novrida Anita Devi
B.133.19.0127 B.133.19.0173

Marketing Manager Sales Representative 1

Mutiara Herlina Sumantri Sindi Diana Nuvitasari B.133.19.0125
B.133.19.0129

Production Manager Sales Representative 2

Nimas Roro Dyah K B.133.19.0173 Pipit Natta Fitria B.133.19.0175

Finance Manager : Sales Representative 3

Retno Murniningsih B. 133.19.0164 Ornella Tiara Dewi B.133.19.0124
USM GARMENT
COMPANY
HISTORY

VISION

MISSION
LOCATION
OF HEAD
OFFICE
LOCATION
OF HEAD
OFFICES
 MARKETING STARTEGY
PRODUCT
PLACE

PRICE
PROMOTION
 SWOT ANALYSIS
Strenght
Weakness
-Have simple and unique product design -Requires large capital
-Have high consistency in maintaining -The price of product with a middle-class
product quality reach, causing customers to switch to other
-Best salespeople brands
-Has many shop in every major city

Opportunities
-People purchasing power tends to be
consumptive
-Customers who are satisfied with the quality
of our products
-Increasing internet users can provide
opportunities for our company in online sales
Threats
-Many competitors with similar businesses
-Price competition with other, less
expensive shops
-Erractic increases in raw materials prices
-Revenue drops
PRODUCTION PROCESS
Design / Pressing/
Sketch Inspection
Finishing

Production of Sewing/ Final

Design Patters Assembling Inspection

Sorting/
Grading Packing
Bundling

Marker
Cutting
Making
Production system steps:
1) Design / Sketch
A designer tasked with designing clothes and pouring his creativity into sketch paper.
2) Production of Design Patterns
Production patterns are patterns that will use for more clothing production.
3) Grading
The purpose of grading is to create patterns in different standard sizes name large, medium, and
small
4) Marker Making
Marker making is in charge of determining how long and wide (in yards) the fabric needed for each
design.
5) Cutting
The cloth that has been ordered is then cut with the help of a cutting machine or laser (cutting
machine) according to the type of fabric.
6) Sorting / Bundling
The sorting team sorted the patterns according to their size and design and then made the pile of
cloth into bundles.
7) Sewing / Assembling
The next process is sewing. Which in the end the parts of the clothes are sewn to form a complete
shirt.
8) Inspection
In this process, the stitches will be selected by quality control. Open stitches, incorrect sewing
techniques, unsuitable threads, and tangled threads can affect product quality.
9) Pressing / Finishing
In this process, several operators will move the string machine to tidy up wrinkled clothes so that
the clothes will look tidier.
10) Final Inspection
In this session, clothes will be selected for the last time. For the textile and clothing industry,
product quality is really concerned. For example color fading, open seams, loose buttons on
clothes, even torn fabrics.
11) Packing
Packing is the last process in which all products are packed according to size, design, and color
which will then be distributed to clothing shops.
Shirts produced by the usm garment company, have gone through a careful checking process and
we can be sure we produce good clothes. Thank you for the attention of the audience.
 SALES REPORT 2020
35000

30000

25000

20000

15000

10000

5000

0
Multifunction Oversized Shirt fabric pants
Jackets

March April Series 3

8.4 INCOME 2020
8.3
8.2
8.1
8
7.9
7.8
7.7
7.6
7.5
January February March April
 Advertising
Promotion Media
Advancement technology & People more often
using social media
 The distribution channel at the USM GARMENT company
in distributing products to consumers uses two types of
distribution channels, namely:

Direct Distribution Channels

A way of delivering products to end consumers which are done by

the company itself without using intermediaries. USM GARMENT
companies in carrying out its product distribution activities are
directly carried out by the way the company opens a shop. USM
GARMENT company has a shop located around the company. The
shop is named "UGSS" USM GARMENT Smart Shopping. Some
consumers who live not far from the factory location prefer to come
and buy directly at the factory. These direct purchases are made in
cash by consumers.
Apart from opening a shop, direct distribution can also be done by ordering
directly from consumers. Consumers who place orders can take orders to
the company or distribution, namely the company can send ordered
products that the buyer has previously ordered.
The advantages of using direct distribution channels are:
The company can directly supervise the distribution of the product.
The delivery time is more punctual because the distribution is done directly
by the company.
Can know the market taste that is being favored by the Public.
The losses that are obtained if using direct distribution channels are as
follows:
The cost of distributing the product is relatively high.
If there is damage during distribution, the loss is borne by the company.
 Indirect Distribution Channels

In the USM GARMENT company in product delivery, the USM

GARMENT company also uses indirect distribution channels,
namely the company uses intermediaries to distribute products
produced by the USM GARMENT company. In this distribution
channel, the USM GARMENT company involves retail
intermediaries, namely stores that sell goods to end consumers, or
as retailers. The intermediaries of USM GARMENT companies, in
general, are department stores in almost all parts of Indonesia.
Purchases are made in cash and credit with a maturity system.
The benefits of using channels the indirect
distribution is:
Distribution costs are sometimes borne by
intermediaries.
If there is damage during delivery borne by the
delivery service provider.
While the losses obtained if using indirect
distribution channels are:
Sometimes there is a delay in delivery time.
The company cannot control its product when it
is a product sent.
Transportation used for the distribution
process of usm garment companies is their
own transportation such as a car box for
direct distribution. Meanwhile, for
distribution indirectly using trucks or public
transportation such as trains, planes or
courier services, packages according to the
distance of delivery
 Product Descriptions
• Multifunctional jacket with Taslan Multifunctional jacket
material which is flexible and
elegant.
• Can be used as body armor from
the wind and function as a
raincoat.
• Equipped with a hoodie and eye
patch that can be removed.
• Multifunction Jacket has 4 pockets.
 Product Descriptions

• Fabric : Taslan
• Sized : S, M, L, XL, to XXL.
• Available colors : black, maroon,
brown, navy, and gray.
• The price : around 350,000
USM Grments
rupiah.
Are you bored with your usual appearance?
 Oversized
Shirt Styles
for Women
 Oversized
Shirt Styles
for Men
 Excess Product
• Can used for casual and formal styles
• The fabric does not feel hot
• The fabric does not tear easily
• The fabric does not wrinkle easily
• The basic ingredients for making use of premium ingredients
• Durability for the next 10 years
• Make the look more stylish
• Can be worn by both men and women
• Available in various sizes
• The price is quite affordable for ladies and gentlemen
• Can be found easily in online shops
 PRODUCT
SPECIFICATIONS

• Fabric : Oxford cloth

• Sized : S, M, L, XL, to XXL

• Colour : All colour variants

• Price : 100,000 rupiahs - 150,000 rupiahs

Online Shop
TRENDY PANTS
 PRODUCT
DESCRIPTIONS
 Korean imported grasella
material
 Soft, cool, thick, light
 Not wrinkled
 Comfortable to wear
 Black, gray ,brown
 S,M,L,XL and XXL
 PRODUCT
DESCRIPTIONS

 Very affordable price

 Special discount
 Shopping is very easy by
downloading the
Shopee, Lazada,
Tokopedia applications.
THANK YOU 