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    Md. Fayshal Alam Mojumder Shanto
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    C&A's positioning statement focuses on offering carefully selected, up-to-date clothing styles that are manufactured with care, clearly presented in a friendly atmosphere, for everyone at the best prices. The brand uses slogans like "Wear the change" and hashtags like #BestDeal and #FeelGoodFashion to tell its story and create an emotional connection. It analyzes competitors' pricing and products to inform its own product mix and pricing strategies. C&A launches sustainable products and engages customers through social media platforms like Facebook, Instagram, and influencer posts to promote its brands and gather feedback.

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    Marketing Management_11918 Md Fayshal Alam

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    C&A's positioning statement focuses on offering carefully selected, up-to-date clothing styles that are manufactured with care, clearly presented in a friendly atmosphere, for everyone at the best prices. The brand uses slogans like "Wear the change" and hashtags like #BestDeal and #FeelGoodFashion to tell its story and create an emotional connection. It analyzes competitors' pricing and products to inform its own product mix and pricing strategies. C&A launches sustainable products and engages customers through social media platforms like Facebook, Instagram, and influencer posts to promote its brands and gather feedback.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    7 views9 pages

    Marketing Management - 11918 MD Fayshal Alam

    Uploaded by

    Md. Fayshal Alam Mojumder Shanto
    C&A's positioning statement focuses on offering carefully selected, up-to-date clothing styles that are manufactured with care, clearly presented in a friendly atmosphere, for everyone at the best prices. The brand uses slogans like "Wear the change" and hashtags like #BestDeal and #FeelGoodFashion to tell its story and create an emotional connection. It analyzes competitors' pricing and products to inform its own product mix and pricing strategies. C&A launches sustainable products and engages customers through social media platforms like Facebook, Instagram, and influencer posts to promote its brands and gather feedback.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 9

    MARKETING

    MANAGEMENT

    Md. Fayshal Alam Mojudmer


    Roll: 11918
    Batch 2 Secti on 5
    • Positioning
    • Value Propositions
    • Competitive Frame of Reference
    Brand :
    • Brand Narratives and Storytelling
    • Emotional Branding
    • Logo
    • Slogan
    Brand Value Example
    C&A’s positioning statement is as follows: Competitive Frame of Reference:

    “C&A is your store because C&A is dedicated to


    offer you a carefully selected extensive
    range of up-to-date clothing styles which is:

    • Manufactured with care


    • Clearly and attractively presented in a
    friendly and fashionable atmosphere
    • For Everyone
    • Sold at the best prices

    Brand Narrative & Story Telling:

    #BESTDEAL
    #FeelGreenInBlue
    #FeelGoodFashion
    Emotional Branding:

    C&A new logo shows an increased self-confidence and the new slogan "Wear the change" points to a focus on sustainability

    C&A SLOGAN
    • Competitors Pricing & Offers
    • Perceptions of Price & Value
    Product & • Products Mix Pricing
    Pricing : • Packaging of the products
    • The Market & The Demand
    Product & Pricing : Similar Products

    Product: 5 pocket Skinny Jeans Product: 5 pocket Skinny Jeans


    Supplier: SF Fashion Wears Limited Supplier: Ananta Garments Ltd
    Fabric: 81% Cotton, 17% Polyester, 2% Fabric: 78% Cotton, 20% Polyester,
    Elastane 2% Elastane
    FOB: $4.91 FOB: Unknown
    SP : 9.99 Euro SP : 9.99 Euro
    HARRY POTTER COLLECTION
    • Strategy
    • Planning & Publishing
    Marketing & • Listening & Engagement
    Social Media : • Analytics & Reporting
    • Advertising
    C&A has launched world’s first cradle to cradle certified Platinum denim fabric,
    created in partnership with Rajby Textile mill & Eco Intelligent Growth (EIG). We
    called these product as BELUGA DENIM which is 100% sustainable denim.

    Facebook Instagram Influencer’s post

    Insta Story Feedback to Users LinkedIn

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