Name Jung Chun Youn NetID Jyou897 Group Number: 71 Website Link: http://infosys1102014fcgroup71.blogspot.co.nz/ Tutorial Details Tutor: Day: Time: Kayur Tutor Monday 3pm Time Spent on Assignment: 25 hours Word Count: 1648
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2 360 AUTO-CAM, BLACK-BOX INTRODUCTION What would happen if tragic vehicle activities or crashes were not captured on the speed cameras or out of the sight from black-box? From this, we derive our problems that we are unable to provide full, reliable evidence for automobile accidents in a user-friendly way. We came up with solution that is really simple, the 360 degree auto-cam. The solution involves 4 cameras being installed on the corners of the car with capturing being sent as a panoramic view photo to a personal smart phone application. 3. BUSINESS SECTION 3.1 Vision Vision is To reveal all the blind spots to avoid unexpected expenditure for the all the vehicle users in a simplest way.
3.2 Industry Analysis: Black-Box Industry Industry: Black-Box Industry Force: High/Low: Justification: Buyer power: High There are a lot of manufacturers in the industry. Buyer Power gets higher since there are so many other options for customers. In Amazon.com (Amazon.com, 2014), there are 378 products only in Amazon.com from all different manufacturer.
Supplier power: High Material that makes black boxes is really expensive. Black box need to be withstanding an impact of 3400g and temperature of over 1,000 C (Wikipedia, 2014). So because it is a specific material, there will not be many suppliers that can get it.
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3 Threat of new entrants: High
An entry barrier is low because joining in black box industry, there are no specific regulations. Firms in this industry need to make sure that the products are very strong so that it can hold 3400g of impact and temperature of 1,000 C. (Wikipedia, 2014) Threat of substitutes: Low There is no other technology or products that can replace black-box. On the news website, Reuter news (Reuter, 2014) has written but such technology is unlikely to replace the traditional Black box any time soon Rivalry among existing competitors: High Black-box industry is so fierce due to the existence of so many black-box companies such as E-Prance (E-Prance, 2014) and Vacron (Vacron, 2014). Overall attractiveness of the industry: This industry is not attractive because most of the porters five forces are high except the threats of the substitues. Price of products will be high due to high buyer and high supplier power. Also this industry is really fierce and has low entry barriers. 3.3 Customers and Thei r Needs Potential customers for our product can be everyone who has a motor vehicle can be our potential customers. We found out that there are too much blind-spots existing around the world that cannot be covered by black-box or speed cameras. If we discover all those areas and identify what has actually happened, we can reduce unexpected costs for customers. In 2013, there are approximately 3,100,000 light sized vehicles in New Zealand. (TransportMinistry, 2014)) Most of the drivers would not want their cars to be damaged, especially when they do not know what, when and who it did happen. When this happen, owners of the vehicles must be very upset, firstly because their car has been damaged and secondly, they have to unexpected expenses to fix their car. However, if they can catch the right culprit, they do not have to pay their fixing expenses.
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4 3.4 The Product and Service To find the right culprits, we came up with very simple solution, 360degree auto-cam. This product involves 4 cameras being installed on the corners of the car with capturing being sent to a personal smartphone application. This product uses two main features. Each image from the cameras will be merged into one panoramic film. This panoramic image will be accessible immediately upon the user-friendly application supported by a cloud storage system. So customers will know when and who did the damage as soon as the incidence occurred. 3.5 Suppliers and Partners Camera manufacturing companies and software application companies can be our primary suppliers, for example, Samsung. Our solution needs 4 HD cameras also the cameras need to be small so it can be easily attached. These cameras will combine with cloud software so they can make all the photos in to one panoramic picture and sent to the user. So we have to get this technology supplied from software companies. Vehicle manufacturing companies like Hyundai, Nissan, and Honda can be our partners because they can attach on cars while they manufacture them. Those companies can market themselves as a camera detected cars to the customers. When companies that have high name value advertise, customers will be attracted easily so customers will buy cars that have 360-autocam and it will result those car manufacturing companies will attach more of the cameras. 3.6 Strategy: Differentiation We are using a strategy of Cost Differentiation because our cost stratgy is high and scope is broad market. Black-Box industry is a broad market. There are a lot of people have a car now, everyone who has car can be our customers. Also, black-boxes on the current market has only one of these features, either quality of the photo or video, or wide vision. However, our product contains both of these features combining user friendly smart-phone application. So the overall strategy is therefore differenctiation.
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5 3.7 Value Chain Activity: Technology The most important value chain activity for this business is Technology. Our vision is that we need to reveal all the blind spot with the Simplest way. To make it simplest, we have to make our product with all the available technologies that we can provide. Since our strategy is Differenctiation, we have to add value by developing our technology to make the difference. 3.8 Business Processes 3.8.1. INVENTORY ORDERING PROCESS One important business process is Invontory Ordering Process. To produce our finished goods, we need all the raw and manufactured materials. To make this process works, we firstly need to check how much inventory we have got right now. If we do not have enough, we have to place orders to our suppliers. When we trys to purchase inventory, we have to give them valid payment detail. After our suppliers comfirms the purchase and make payements, we can receive materials. After purchased inventory arrives, if inventory is enough, our process ends but if we do not have enough after the first purchase, we have to go place orders and follows same process until inventory is enough.
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6 Start Material Inventory Check Place Order Credit Check Different Payment Detail Receive Material Inventory Check End
Enough Short Not Valid Valid Confirmation Yes No Enough Short Payment
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3.8.2. INCI DENTS CAPTURING/ TRANSMI TTING PROCESS Since our product takes photo and upload to customers, incidents capturing and transmitting process is very important. From the car being parked, our products starts to work. When the hazards, such as other vehicles, approach towards vehicle, it gets ready to take photo. When the vehicles detects the impact from hazrads, 4 cameras takes the photo immediately and merge into 1 panoramic photo. This photo gets stored into the memory system and upload on user-friendly application so the owner can know immediately.
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8 Start Vehicle Being Parked Hazards Approach Detects impact/ Vibration Takes the Photos from each cameras Merge 4 photos into one panoramic photo Store into Memory Upload Photos on user-friendly application End Vehicle is Safe End Owner of the drivers know Yes No
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9 3.9 Functionalities 3.9.1. INVENTORY OREDERING PROCESS Count the inventory on hand Make orders to suppliers Receive inventory Make payment 3.9.2. INCIDENT CAPTURI NG AND TRANSMI TTING PROCESS Take photos of surrounded vision Upload photos automatically when photo is taken Transform 4 photos into 1 panoramic photo Detects the impact 3.10 Systems
3.10. 1. PROCESS OPERATING SYSTEM This is in a broad system of Collaboration System because an IT-based tools that support the work of teams by facilitating the sharing the flow of information is used. To make this system to work, functionality of detecting impact is used. When the system detects the impact, all the other systems and functionality starts to operate. When all the process operates, all the information is captured and transmitted to the users in a simplest way. This is basically the vision of this business. 3.10. 2. INFORMATION CAPTURING SYSTEM This is in a broad system of collaboration. To make this system to work, it used functionality of taking photos of surround vision. By taking photos, it create vision arrounded the vehicle. Vision around the vehicles is the main information . So information captruing system uesd functionality to capture information. This is impaortant that the vision of the business is To reveal all the blind spots so getting more informationis very important for the buisness. 3.10. 3. INFORMATION TRANSMI TTING SYSTEM - This is in a broad system of Collaboration and Decision Supports System because it used IT to make this system to work and also it helps to make decision for the users by tranmitting relevant information by using functionality of uploading photos onto user-friendly smart-phone application. This relates to our vision
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10 statement that all the vehicle users in a simplest way. By uploading photos onto application, it makes the simplest way.
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11 3.11. Summary Table: Value Chain to Systems
Value Chain Activity Processes Functionalities Specific Information System(s) Broad Information System(s)
Bavarian bergkase fromage queso 1. Inventory
Ordering
Process 1. Count inventory on hand
2. Make orders to suppliers
3. Receive inventory
4. Make payment Inventory Management System Inventory Purchase System
Inventory Management System Accounting System
Collaboration System
Transaction Processing System Enterprise Resources Management Transaction Processing System 2. Incidents Capturing and Transmitting process 1. Take photos of surrounded vision
2. Upload photos automatically when photo is taken 3. Transform 4 photos into 1 panoramic photo 4. Detects the Impact
Information Capturing System Information Transmitting System Information Collaborating System Process Operating System Collaboration System
Desion Support System
Collaboration system
Collaboration system
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13 CONCLUSION This business came up with an innovative solutions. This could be very good way to market the business. However, since Porters five force models on this industry is not really attractive because most of them are really high. We use diffenciation strategy to market ourself. Our main value chain activity was technology. To help our innovative solution, information system involved a lot to add and capture value. With all the information system we used, we can meet our vision that To reveal all the blind spots to avoid unexpected expenditure for the all the vehicle users in a simplest way. REFERENCES 1. Amazon.com. (2014). Amazon.com. Retrieved from Amazon.com: http://www.amazone.com 2. E-Prance. (2014). E-Prance. Retrieved from E-Prance: http://www.e-prance.com 3. Reuter. (2014). 777 mystery sharpens hunt for balck-box alternatives. Retrieved from Reuter: htt://www.reterts.com/article/2014/03/03/us-malaysia-arilines-day-u mlaysia-airmlines- data-idUSEERA 4. Transport, M. o. (2014, Feburary). The New Zealand Vehicle Fleet Annual Fleet Statiscics 2013. Retrieved from Ministry of Transport: http://www.transport.govt.nz/assets/Uploads/Research/Documents/2013-Fleet-report- final.pdf 5. Vacron. (2014). Vacron. Retrieved from Vacron: www.vacron.com 6. Wikipedia. (2014, May). Flight Recorder. Retrieved from Wikipedia: http://en.wikipedia.org/wiki/Flight_recorder#Components