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INFOSYS.110 BUSINESS SYSTEMS:
DELIVERABLE 2: BUSINESS SECTION
2014

Name Jung Chun Youn
NetID Jyou897
Group Number: 71
Website Link: http://infosys1102014fcgroup71.blogspot.co.nz/
Tutorial Details
Tutor: Day: Time:
Kayur Tutor Monday 3pm
Time Spent on
Assignment:
25 hours Word Count: 1648

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360 AUTO-CAM, BLACK-BOX
INTRODUCTION
What would happen if tragic vehicle activities or crashes were not captured on the speed
cameras or out of the sight from black-box? From this, we derive our problems that we are
unable to provide full, reliable evidence for automobile accidents in a user-friendly way. We
came up with solution that is really simple, the 360 degree auto-cam. The solution involves
4 cameras being installed on the corners of the car with capturing being sent as a panoramic
view photo to a personal smart phone application.
3. BUSINESS SECTION
3.1 Vision
Vision is “To reveal all the blind spots to avoid unexpected expenditure for the all the
vehicle users in a simplest way”.



3.2 Industry Analysis: Black-Box Industry
Industry: Black-Box Industry
Force: High/Low: Justification:
Buyer power: High
There are a lot of manufacturers in the industry.
Buyer Power gets higher since there are so many
other options for customers. In Amazon.com
(Amazon.com, 2014), there are 378 products only
in Amazon.com from all different manufacturer.

Supplier power: High
Material that makes black boxes is really expensive.
Black box need to be withstanding an impact of 3400g
and temperature of over 1,000 °C (Wikipedia, 2014).
So because it is a specific material, there will not be
many suppliers that can get it.

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Threat of new entrants: High

An entry barrier is low because joining in black
box industry, there are no specific regulations.
Firms in this industry need to make sure that the
products are very strong so that it can hold 3400g
of impact and temperature of 1,000 °C.
(Wikipedia, 2014)
Threat of substitutes: Low There is no other technology or products that can
replace black-box. On the news website, Reuter
news (Reuter, 2014) has written “… but such
technology is unlikely to replace the traditional
“Black box” any time soon…”
Rivalry among existing
competitors:
High
Black-box industry is so fierce due to the
existence of so many black-box companies such
as E-Prance (E-Prance, 2014) and Vacron (Vacron,
2014).
Overall attractiveness of the industry: This industry is not attractive because most of the
porter’s five forces are high except the threats of the substitues. Price of products will be
high due to high buyer and high supplier power. Also this industry is really fierce and has
low entry barriers.
3.3 Customers and Thei r Needs
Potential customers for our product can be everyone who has a motor vehicle can be our
potential customers. We found out that there are too much blind-spots existing around the
world that cannot be covered by black-box or speed cameras. If we discover all those areas
and identify what has actually happened, we can reduce unexpected costs for customers. In
2013, there are approximately 3,100,000 light sized vehicles in New Zealand.
(TransportMinistry, 2014)) Most of the drivers would not want their cars to be damaged,
especially when they do not know what, when and who it did happen. When this happen,
owners of the vehicles must be very upset, firstly because their car has been damaged and
secondly, they have to unexpected expenses to fix their car. However, if they can catch the
right culprit, they do not have to pay their fixing expenses.

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3.4 The Product and Service
To find the right culprits, we came up with very simple solution, 360degree auto-cam. This
product involves 4 cameras being installed on the corners of the car with capturing being
sent to a personal smartphone application. This product uses two main features. Each image
from the cameras will be merged into one panoramic film. This panoramic image will be
accessible immediately upon the user-friendly application supported by a cloud storage
system. So customers will know when and who did the damage as soon as the incidence
occurred.
3.5 Suppliers and Partners
Camera manufacturing companies and software application companies can be our primary
suppliers, for example, Samsung. Our solution needs 4 HD cameras also the cameras need to
be small so it can be easily attached. These cameras will combine with cloud software so
they can make all the photos in to one panoramic picture and sent to the user. So we have
to get this technology supplied from software companies.
Vehicle manufacturing companies like Hyundai, Nissan, and Honda can be our partners
because they can attach on cars while they manufacture them. Those companies can
market themselves as a camera detected cars to the customers. When companies that have
high name value advertise, customers will be attracted easily so customers will buy cars that
have 360-autocam and it will result those car manufacturing companies will attach more of
the cameras.
3.6 Strategy: Differentiation
We are using a strategy of Cost Differentiation because our cost stratgy is high and scope is
broad market. Black-Box industry is a broad market. There are a lot of people have a car
now, everyone who has car can be our customers. Also, black-boxes on the current market
has only one of these features, either quality of the photo or video, or wide vision. However,
our product contains both of these features combining user friendly smart-phone
application. So the overall strategy is therefore differenctiation.



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3.7 Value Chain Activity: Technology
The most important value chain activity for this business is “Technology”.
Our vision is that we need to reveal all the blind spot with the “Simplest” way. To make it
simplest, we have to make our product with all the available technologies that we can
provide. Since our strategy is “Differenctiation”, we have to add value by developing our
technology to make the difference.
3.8 Business Processes
3.8.1. INVENTORY ORDERING PROCESS – One important business process is Invontory
Ordering Process. To produce our finished goods, we need all the raw and manufactured
materials. To make this process works, we firstly need to check how much inventory we
have got right now. If we do not have enough, we have to place orders to our suppliers.
When we trys to purchase inventory, we have to give them valid payment detail. After our
suppliers comfirms the purchase and make payements, we can receive materials. After
purchased inventory arrives, if inventory is enough, our process ends but if we do not have
enough after the first purchase, we have to go place orders and follows same process until
inventory is enough.

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Start
Material
Inventory Check
Place Order
Credit Check
Different Payment
Detail
Receive Material
Inventory Check
End

Enough
Short
Not Valid Valid
Confirmation
Yes
No
Enough
Short
Payment


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3.8.2. INCI DENTS CAPTURING/ TRANSMI TTING PROCESS – Since our product takes photo and
upload to customers, incidents capturing and transmitting process is very important. From
the car being parked, our products starts to work. When the hazards, such as other vehicles,
approach towards vehicle, it gets ready to take photo. When the vehicles detects the impact
from hazrads, 4 cameras takes the photo immediately and merge into 1 panoramic photo.
This photo gets stored into the memory system and upload on user-friendly application so
the owner can know immediately.

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Start
Vehicle Being
Parked
Hazards
Approach
Detects impact/
Vibration
Takes the Photos
from each cameras
Merge 4 photos into
one panoramic
photo
Store into Memory
Upload Photos on
user-friendly
application
End
Vehicle is Safe End
Owner of the
drivers know
Yes
No



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3.9 Functionalities
3.9.1. INVENTORY OREDERING PROCESS
 Count the inventory on hand
 Make orders to suppliers
 Receive inventory
 Make payment
3.9.2. INCIDENT CAPTURI NG AND TRANSMI TTING PROCESS
 Take photos of surrounded vision
 Upload photos automatically when photo is taken
 Transform 4 photos into 1 panoramic photo
 Detects the impact
3.10 Systems

3.10. 1. PROCESS OPERATING SYSTEM – This is in a broad system of Collaboration System
because an IT-based tools that support the work of teams by facilitating the sharing the flow
of information is used. To make this system to work, functionality of detecting impact is
used. When the system detects the impact, all the other systems and functionality starts to
operate. When all the process operates, all the information is captured and transmitted to
the users in a simplest way. This is basically the vision of this business.
3.10. 2. INFORMATION CAPTURING SYSTEM –This is in a broad system of collaboration. To
make this system to work, it used functionality of taking photos of surround vision. By taking
photos, it create vision arrounded the vehicle. Vision around the vehicles is the main
information . So information captruing system uesd functionality to capture information.
This is impaortant that the vision of the business is “To reveal all the blind spots…” so
getting more informationis very important for the buisness.
3.10. 3. INFORMATION TRANSMI TTING SYSTEM - This is in a broad system of Collaboration and
Decision Supports System because it used IT to make this system to work and also it helps to
make decision for the users by tranmitting relevant information by using functionality of
uploading photos onto user-friendly smart-phone application. This relates to our vision

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statement that “…all the vehicle users in a simplest way”. By uploading photos onto
application, it makes the “simplest way”.

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3.11. Summary Table: Value Chain to Systems

Value Chain
Activity
Processes Functionalities Specific Information
System(s)
Broad Information
System(s)

Bavarian
bergkase
fromage
queso
1. Inventory

Ordering

Process
1. Count inventory on hand

2. Make orders to suppliers

3. Receive inventory

4. Make payment
Inventory Management
System
Inventory Purchase System

Inventory Management
System
Accounting System

Collaboration System

Transaction Processing
System
Enterprise Resources
Management
Transaction Processing
System
2. Incidents
Capturing
and
Transmitting
process
1. Take photos of surrounded vision

2. Upload photos automatically when
photo is taken
3. Transform 4 photos into 1 panoramic
photo
4. Detects the Impact

Information Capturing
System
Information Transmitting
System
Information Collaborating
System
Process Operating System
Collaboration System

Desion Support System

Collaboration system

Collaboration system





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CONCLUSION
This business came up with an innovative solutions. This could be very good way to market
the business. However, since Porter’s five force models on this industry is not really
attractive because most of them are really high. We use diffenciation strategy to market
ourself. Our main value chain activity was technology. To help our innovative solution,
information system involved a lot to add and capture value. With all the information system
we used, we can meet our vision that “To reveal all the blind spots to avoid unexpected
expenditure for the all the vehicle users in a simplest way”.
REFERENCES
1. Amazon.com. (2014). Amazon.com. Retrieved from Amazon.com: http://www.amazone.com
2. E-Prance. (2014). E-Prance. Retrieved from E-Prance: http://www.e-prance.com
3. Reuter. (2014). 777 mystery sharpens hunt for balck-box alternatives. Retrieved from Reuter:
htt://www.reterts.com/article/2014/03/03/us-malaysia-arilines-day-u mlaysia-airmlines-
data-idUSEERA
4. Transport, M. o. (2014, Feburary). The New Zealand Vehicle Fleet Annual Fleet Statiscics
2013. Retrieved from Ministry of Transport:
http://www.transport.govt.nz/assets/Uploads/Research/Documents/2013-Fleet-report-
final.pdf
5. Vacron. (2014). Vacron. Retrieved from Vacron: www.vacron.com
6. Wikipedia. (2014, May). Flight Recorder. Retrieved from Wikipedia:
http://en.wikipedia.org/wiki/Flight_recorder#Components