By: Daisy Cendejas, Juan

Del Toro, and Sirelle Page

 Who Are We?
Spuds is an American food truck business that consists of introducing you
to signature loaded fries along with your choice of boneless wings that is
Business located in Merced County

Description Mission Statement Our Goals

Our mission here at Spuds is to Our goal is to expand our
broaden your vision of fries and business around the county and
make our food truck your create more food trucks to be
favorite! available anywhere at any time!
Market
Segment
Analysis
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“ FRY UP!
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Target
Market
Target ⊙ Our focus is people ranging from
Market 16-25 who love trying new
things or want grab a late night
feast
⊙ Our prices range from $3-$13

⊙ We thrive to reach everywhere

around our county!
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 S W O T
SWOT
Analysis ● Variety of ● our ● job ● other fast
foods location opportunit food
● lack of ies places and
● Fair prices indoor ● new food
seating activities trucks
● the in a small
unpredicta town
ble
weather

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Political: Economical:
● Regulations ● Job opportunity
● Permits ● Business exposure
● Profit

PEST Analysis
Social: Technological:
● an aesthetically ● Social media
pleasing environment
Bring the attention of your audience over a key ● Official site
● Order customization concept using icons or illustrations

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 Signature Fries
Our Our fries come fresh from our
local potato farms and are
Products! topped with our signature
topping ranging from cheese to
buffalo chicken

Wings
Our wings are non-processed
as we provide our signature
hot and barbecue sauce to
spice yourself up!
Chocolate
Chip Cookie
Fries

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Industry
Analysis
 Our truck will have competition
Our such as The Hot Spot who also
Competitors provide wings for their
customers. We will compete
against them by creating our own
signature recipes and become
the better truck!

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Pricing
Strategy
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Pricing Basic wings and Spud Boat Meal Loaded Fries
fries spud boat Our spud boat meal If you would like
Our plain fries with 8 consisting of loaded loaded fries alone
wings spud boat will fries, 10 wings, and a they will be priced at
be priced at $7.99 drink we be priced at $4.99
$12.99

Plain Fries Drinks Cookie Fries

Plain fries will be Drinks will range from Our dessert cookie
$2.99 $1-3 fries will be $3.50
with your choice of
dip
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Distribution Location Ingredients
We will be located on Save Mart’s Our ingredients come fresh from
parking lot on 1701 Bellevue Rd, our local farms such as our
Atwater, CA 95301 potatoes and chicken!
How to get Social Media Spud Yacht Word of mouth
ourselves We will keep in We hope to bring a We hope our name
new challenge to the will get out there via
known! touch with our Merced Area! We are our loyal customers as
customers promoting ourselves we are located in a
through Twitter by introducing the relatively small area
new Spud Yacht!
and Instagram as Winner gets a free
well as Spuds T Shirt! Loser
Facebook! pays $25.00
Flyers
With our menu
@spuds
Thanks!
Any questions?
You can find me at
@jdeltoro203916@muhsdstudents.org

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