Republic of the Philippines

Department of Education
Region V (Bicol)
Division of City Schools
MASBATE NATIONAL COMPREHENSIVE HIGH SCHOOL
Masbate City

BUSINESS PLAN PROPOSAL

In Partial Fulfillment of the Requirements in ENTREPRENEURSHIP
2nd SEMESTER, SY, 2020-2021

I. BUSINESS OVERVIEW (Business Background)

❏ Deja Brew is a small business with the workforce of three students that creates and
provide food and beverage services
❏ Deja Brew was founded by three students in the year 2021 as a partial fulfilment of
requirements in Entrepreneurship.
❏ The name of the business was derived from the famous song of Olivia Rodrigo called
"Deja Vu"-- that Olivia sings about an ex doing exactly the same things they did with her,
with a new lover. Déjà vu literally means "already seen" in French and it's a common
expression that's used in English to describe the feeling you get when you feel like
you've experienced something that's happening to you now before.
❏ That's why the founders of Deja Brew came up with the tagline, "Don't worry, coffee
cares for you". As it gives their valued customers the care they deserve when they buy
the delicious products.
❏ With the efforts and ideas that the founders came up with, they said that they would
probably continue their business after college and would serve the best coffees and
pancakes around the world. This displays the dedication and commitment of the three
founders as they will continue the said business of their friendship and will provide great
service to its valued customers.

II. BUSINESS NAME (Name of your Business and Location)

❏ The Deja Brew was located at Barangay Espinosa, Masbate City (In front of TB Dots
Masbate)

III. TARGET MARKET & DEMOGRAPHICS (Description of your Target Market)

❖ Our target market description:

❏ Age: Ranging from 18 years-senior age (Coffee); Ranging from 3- senior years of age
(Pancake)
❏ Location: Masbate City
❏ Gender: No required genders
❏ Marital or family status: All status (single, widowed, etc.)
 ❏ Occupation: Everyone can buy
❏ Income level: Level 1- 4 (All levels as our products are budget-friendly and not exceed
65 pesos)
❏ Educational Level: Not required

IV. MARKETING PLAN (Product description, pricing, where you will sell and how will you
introduce your product/service to your market)

❏ Deja Brew offers Hershey's Chocolate Pancake (3 layers) and Iced Coffee where
customers can pick if they want jelly or pearls.
❏ Our products cost 65 pesos ( budget-friendly package deal).
❏ Our product and services will be promoted and will be sold using our social media
platform (@the.deja_brew on instagram). https://www.instagram.com/the.deja_brew/
❏ Our products can be delivered by our motor service within Masbate city.

V. COMPETITIVE ANALYSIS

❏ Our business had a big advantage as everyone (despite their age) loves to drink iced
coffee and eat pancakes. Our products are the perfect neutral pair in any weather. Iced
coffee (for a hot and sunny season) and Pancakes (for a cold and for sweet tooth
cravings).

VI. OPERATIONAL PLAN (Discusses the materials you will need, manpower, methods and
machineries you will use)

MATERIALS PRICING EXPECTED SOURCE OF

(Items/Material PROFIT FUNDS
s Needed) CAPITAL COST ACTUAL COST
(Initial Cost)

Pancake Waffle 150 pesos 111 pesos 700+ pesos Our very own
powder funds or savings

Milk (Fresh or 20 pesos 11.75 pesos

Evaporated)

Margarine 40 pesos 31 pesos

Butter 120 pesos 150 pesos

Pearls/Jelly

Black Coffee 10. 50 pesos 52.50 pesos

 Hershey's Free stock in our 186 pesos
Chocolate Syrup house

Coffee Plastic 135 pesos 135 pesos

Container

Eggs 36 pesos 40 pesos (4

pieces)

Ice cubes Less than 1 -

peso because
we can make
our own ice
cubes

❏ The business manpower used was the skills and strengths of three combined workforce.
❏ The three business partners will use kitchen tools (frying pans, spoons, plates, etc.). The
machine that will be used is a coffee maker machine.
❏ The materials needed are:
➢ Pancake Waffle powder
➢ Milk (Fresh or Evaporated)
➢ Margarine
➢ Butter
➢ Pearls/Jelly
➢ Black Coffee
➢ Hershey's Chocolate Syrup
➢ Special Coffee Plastic Container
➢ Eggs
➢ Ice cubes

Hershey's Chocolate Pancake

❏ Step 1: In a large bowl, mix flour and make a well in the center, and pour in milk, egg and
oil. Mix until smooth.
❏ Step 2: Heat a lightly oiled griddle or frying pan over medium high heat. Pour or scoop
the butter onto the griddle, using approximately 1/4 cup for each pancake. Brown on
both sides.
❏ Step 3: Serve hot and put Hershey's Chocolate Syrup.

Iced Coffee Jelly/Pearls

❏ Step 1: Make a 200ml cup of black coffee using a coffee maker machine, then allow the
coffee to go completely cold. Pour into a blender with the milk along with 2 or 3 handfuls
of ice, if using, then blend until smooth and foamy.
❏ Step 2: Add ice cubes and pearls/jellies.
❏ Step3: Enjoy!
VII. FINANCIAL PLAN (the business fund shall be collected from equal contribution of each
member of the group)

❏ Starting Money- 1000 pesos

❏ Total money spend: 421 pesos

VIII. ORGANIZATIONAL PLAN (Organizational Set Up)

➢ Tactical Planning
➢ Operational Planning
➢ Strategic Planning
➢ Contingency Planning