Introduction of Haleeb Foods:

Haleeb Foods was established in 1986 and its first

product was Haleeb milk. Since then, it has
continued to provide quality products to its
consumers with product and packaging innovations.

Mission:
Build Branded food business to improve quality of
life by offering tasty, affordable and highly
nutritional products to our consumers while
maximizing stake holders value

Vision:
Most Innovative and fastest growing food company
offering products enjoyed in "every home every day

The Downfall of Haleeb Milk:

Haleeb Foods led the milk market for some years
until 2008, but its competitor Nestle gave it a
tough time with its product Milkpak by resorting to
aggressive marketing. The competition got stiffer when Olper’s milk of Engro Foods hit
the market.

Executives who were earlier associated with Haleeb Foods claimed that the previous
management failed to capitalize on the popularity of the milk product and took some
wrong decisions that proved costly for the company.

Poor Marketing by Company:

 Low spending on Advertisements
 Poor Strategy
New Marketing Strategy:

 Target Market:

For Haleeb milk all audience is same because it is consumer product

 Advertising Strategy for Haleeb Milk:

Advertising Strategy of Haleeb milk is to select the right media channel try to enhance
brand awareness and focus on the positing of brand in consumer mind also increase
market share through cost effective method the elements of the Target Audience,
Product Positioning, Communication Media, and Advertising Message. In short our
strategy tells us how to get there, and achieve the media objective of this campaign

 Create Brand Loyalty and Awareness:

This will be done through promotional activities such as Pan flex, Bill Boards, Posters,
and other forms of Branding.

 Good Marketing Team:

They’re responsible for building brand awareness, attracting new clients, and a whole
host of other responsibilities that keep companies moving forward.