This presentation covers :competitor analysis

,revised strategy,industry analysis,Revised communication strategy , lets understand

who we are communicating to , targeting from the segmentation ,positionig statement
Branding basics,Driving the audience,Relevant IMC Touch points
● Creative Directions..

TV Commercial Concept 1: "The Journey of Nutrition"

The commercial opens with a picturesque countryside scene, showcasing lush green pastures
and a herd of healthy cows. Soft, uplifting music plays in the background as the narrator
introduces the viewers to the story of Haleeb Milk's journey. The scene transitions to a rustic
farmhouse, where farmers are seen passionately tending to the cows and ensuring their
well-being.

As the commercial progresses, we witness the meticulous process of milk collection and the
rigorous quality checks performed by Haleeb's expert team. Close-up shots highlight the
enhanced formula, emphasizing the key nutritional elements added to Haleeb Milk for superior
health benefits. Scientific facts and statistics appear on the screen, reinforcing the message of
purity and nutrition.

The visuals then shift to families enjoying Haleeb Milk together, showcasing their active and
healthy lifestyles. We see children drinking Haleeb Milk, participating in sports, and engaging in
outdoor activities, emphasizing the brand's commitment to promoting a wholesome lifestyle.

Towards the end of the commercial, a celebrity endorser, known for their dedication to health
and fitness, appears on screen. They share a personal testimonial about how Haleeb Milk has
played a crucial role in their journey towards better health and well-being. The commercial
concludes with the tagline, "Revitalize your life with Haleeb Milk: The ultimate choice for
superior nutrition."
TV Commercial Concept 2: "The Nutritional Transformation"

The commercial begins with a captivating visual of a glass of Haleeb Milk, radiating with vibrant
energy. The camera zooms in to reveal the various key nutritional elements present in Haleeb
Milk, such as vitamins, minerals, and essential nutrients. The visuals are accompanied by an
energetic soundtrack, creating an uplifting and dynamic atmosphere.

As the commercial progresses, we see individuals of different age groups consuming Haleeb
Milk and experiencing positive transformations in their lives. A montage showcases people
engaging in various activities, such as exercising, studying, working, and pursuing their
passions, all fueled by the revitalizing power of Haleeb Milk.

The commercial then transitions to a captivating sequence of before-and-after shots,

demonstrating the positive impact of Haleeb Milk on individuals' overall well-being. The "before"
shots show individuals feeling tired, lethargic, and lacking vitality, while the "after" shots depict
them full of energy, vitality, and radiance.

Throughout the commercial, animated graphics and visuals highlight the nutritional benefits of
Haleeb Milk, reinforcing its role as a catalyst for positive change. The voiceover emphasizes that
Haleeb Milk's enhanced formula provides the essential nutrients needed to unlock one's full
potential and lead a healthier, more fulfilling life.

The commercial concludes with a strong call-to-action, urging viewers to join the nutritional
transformation and make Haleeb Milk a part of their daily routine. The screen displays the
campaign's tagline, "Revitalize with Haleeb: The Nutritional Rebirth," leaving a lasting
impression on the audience.

Second Campaign: "Healthy Habits Challenge"

Campaign Concept:
To further engage consumers and encourage them to adopt healthy habits, Haleeb launches the
"Healthy Habits Challenge" campaign. This campaign focuses on motivating individuals to make
positive changes in their daily routines, promoting a healthier lifestyle overall.

Key Elements of the Campaign:

1. Online Challenge:
Launch an interactive online challenge where participants are invited to share their journey of
adopting healthy habits. Encourage participants to share their stories, photos, and videos on
social media platforms using the campaign's designated hashtag. Offer weekly themes, such as
"Fitness Fridays" or "Superfood Sundays," to inspire participants to share their fitness routines,
healthy recipes, mindfulness practices, and more.

2. Expert Guidance:
Collaborate with nutritionists, fitness trainers, and wellness experts to provide guidance and
support throughout the challenge. Conduct live sessions on social media platforms where

Campaign Name: “Revitalize with Haleeb:

The Nutritional Rebirth” Campaign Concept:
Haleeb Milk, Pakistan’s pioneer Nutra-Hygin milk brand, is making a grand comeback with a
revitalized approach. Building on its legacy of purity, quality, and nutrition, Haleeb is
reintroducing itself as the ultimate choice for health-conscious individuals and families. The
campaign aims to reignite the consumer’s trust and enthusiasm for Haleeb Milk by showcasing
its enhanced benefits and highlighting its commitment to providing the best dairy product on the
market.
Key Elements of the Campaign:
1. Unveiling the Enhanced Formula:
Emphasize the improvements made to Haleeb Milk’s formula, making it even more nutritious
and wholesome than before. Highlight the key nutritional elements, such as increased vitamins,
minerals, and essential nutrients, which contribute to a healthier lifestyle. Use visuals,
testimonials, and scientific facts to establish credibility.

2. Engaging Storytelling:
Create a compelling narrative that showcases the journey of Haleeb Milk from its early
beginnings to its current relaunch. Emphasize the brand’s heritage and expertise in dairy
products, highlighting the trust it has built over the years. Use storytelling techniques across
various media platforms, including TV commercials, digital ads, and social media content, to
captivate and connect with the audience emotionally.

3. Celebrity Endorsements:
Collaborate with influential personalities, such as renowned nutritionists, fitness experts, and
celebrities, to endorse Haleeb Milk as their preferred choice for superior nutrition. Leverage their
credibility and mass appeal to convey the message that Haleeb Milk is the go-to option for
maintaining a healthy and active lifestyle

. 4. Interactive Social Media Campaign:

Launch an interactive social media campaign, inviting consumers to share their Haleeb Milk
experiences and participate in various challenges and contests. Encourage users to share their
recipes, health tips, and success stories related to Haleeb Milk. Offer attractive rewards and
prizes to incentivize engagement, fostering a sense of community among the consumers.

5. Educational Workshops and Events:

Organize educational workshops and events in collaboration with nutritionists, dieticians, and
health experts. Conduct sessions on the benefits of consuming Haleeb Milk and educate
consumers about the importance of nutrition in their daily lives. Provide samples and conduct
live demonstrations to allow participants to experience the superior taste and quality of Haleeb
Milk firsthand.
 6. Retail Partnerships and Promotions:
Forge partnerships with major retail chains, supermarkets, and grocery stores to ensure wide
availability of Haleeb Milk across the country. Offer promotional discounts, bundle deals, and
loyalty rewards to encourage consumers to choose Haleeb Milk over competitors. Display
informative posters and pamphlets near the milk section, highlighting the unique selling points of
Haleeb Milk

. 7. Influencer Marketing:
Engage social media influencers and content creators who align with Haleeb Milk’s brand values
and target audience. Encourage them to create engaging content, such as recipe videos,
product reviews, and lifestyle vlogs, showcasing the various ways Haleeb Milk can be
incorporated into a healthy and balanced diet

. 8. TV and Print Advertising:

Leverage traditional media channels, such as television and print, to reach a wider audience.
Develop captivating TV commercials and print ads that highlight the revitalized Haleeb Milk and
its benefits. Utilize catchy slogans and visually appealing imagery to create a lasting impression.

Overall, the “Revitalize with Haleeb: The Nutritional Rebirth” campaign aims to generate
excitement, rebuild trust, and position Haleeb Milk as the preferred choice for those
seeking purity, quality, and superior nutrition. By focusing on enhanced product benefits,
engaging storytelling, and interactive marketing initiatives, the campaign will pave the
way for Haleeb Milk’s successful relaunch and reestablish its market dominance.