Danone

ELN Profile
About this Danone ELN Profile

This is our official divisional presentation:

• It can be used by all functions to present the basics about Danone ELN to internal and external
audiences.
• It may be adapted and extended with your local information.
• Please note that this presentation is for corporate communication and not for marketing
purposes. If you do intend to use this presentation for communication to consumers or HCP you
must follow the regular Communication Validation Management (CVM) procedure.

For questions, suggestions or any other builds please contact:

Elselina Battenberg
manager global external communication
elselina.battenberg@danone.com
Content

• Part of Danone • Product portfolio • Our 2020 • Global expertise

commitments
• Business results • Nutricia history • Key focus
• Our mission
• Heritage • Innovation process
• Ethical marketing
• Our people
• First 1000 Days
• Quality & food safety
Danone Early Life Nutrition is part of Danone
IN 2017, DANONE’S CONSOLIDATED SALES WERE €24.7 BN€

29% 52% 19%

Specialized Nutrition Essential Dairy and Plant-Based Products Waters

7.1 bn€ 4.5 bn€ 8.4 bn€ 4.6 bn€

Business results 2017
DANONE EARLY LIFE NUTRITION

Early Life Nutrition In 2017 ELN’s growth was

nearly 10% driven by
the Chinese market

* as % of global sales
A broad product portfolio
OUR NUTRITIONAL OFFERINGS MEET NUTRITIONAL NEEDS AT EVERY STAGE OF EARLY LIFE
 Our Nutricia history
WE ARE PIONEERS IN EARLY LIFE NUTRITION. NUTRITION IS IN OUR DNA

We have always been pioneering nutritional

German professor Alexander Backhaus, worked solutions in the first 1000 days and created
together with Dutch pioneers Jan and Martinus various breakthroughs over the years: optimized
van der Hagen to create the first ever substitute protein content, optimized lipid composition, a
for breast milk in The Netherlands unique prebiotic blend.

Launch of research facility

dedicated to infant nutrition:
Nutricia Research is born Danone acquires
Royal Numico

And we continue to be at the fore front of

Nutricia brand is born. scientific research for newborns and toddlers.
The name Nutricia is based on
the Latin meaning ‘to feed’.
Our heritage: a family of brands
ALL ARE PART OF DANONE, STRENGTHENING ITS GLOBAL MISSION TO “BRING HEALTH THROUGH FOOD
TO AS MANY PEOPLE AS POSSIBLE”.

1874
1954

1926 1950
1896

1927 1906

1904
Our people
EARLY LIFE NUTRITION DIVISION

43% 57%

70% 30%
Our global commitment to help
parents and society give children the
best nutritional start in life, to positively
influence health for a lifetime

What is the Danone ELN pledge?
Empower parents and caregivers
to make confident healthy eating
choices
Breastfeeding needs to be
protected and promoted while
respecting personal choices
Improving nutrition for mothers,
infants and young children demands
multiple kinds of support
Drive progressive ethical
marketing practices: raise
industry standard by
leading the way
Co-create initiatives on the
first 1,000 days: use our
global network of partners
to close the knowledge gap
Address the needs of very low
income families: build tailored
approaches with the right
organisations to reach those
who need support the most
This position paper is
publicly available
online @Danone.com
Support breastfeeding:
encourage and educate
communities on the benefits
of breastfeeding
Publically share our nutrition
data and expertise: improve
the impact of public-private
partnerships by sharing what
we know
Start with our own employees:
offer the best supportive
environment for new parents
and breastfeeding mothers in
our own workplaces, inspiring
others to follow our lead
Our ELN mission
OUR MISSION IS OUR TRUE NORTH. IT SHOWS THE WAY TO GO.
Ethical marketing
practices
The World Health Organisation (‘WHO’)

We acknowledge the importance of, and commit

to the principles of, “The International Code of
Marketing of Breast-milk Substitutes” also known
as the “WHO Code”
We support the WHO’s global public health
recommendation calling for exclusive
breastfeeding for the first six months of age and
continued breastfeeding up to two years and
beyond, combined with the safe introduction of
appropriate complementary foods.
Danone is the first, and so far the only, company to apply a
policy that prohibits advertising and promotion of infant
formula (0-6 months) worldwide
We protect breastfeeding with far-reaching internal
rules and policies to ensure responsible and ethical
marketing practices. We have an BMS* Policy and a
HCS** Policy for interaction with Healthcare Systems.

These documents are

publicly available
online @Danone.com

* Breast Milk Substitute, ** Health Care System

4 KEY POINTS FROM OUR POLICIES
Breast-Milk Substitute (BMS)
is any food being marketed or
presented as a partial or total
replacement for breast-milk,
whether or not suitable for that
purpose, also called Covered Products.
No promotion on Covered
Products to the general
public: like POS, advertising,
displays, sampling, discount
coupons that may induce sales.
“Marketing“ definition is broad:
any activity/promotion intended to
encourage the recommendation, sale
or purchase of a specific brand.e.g.
TVC, discounts, PR, CRM,
e-commerce, training, events,
not allowed for Covered Products.
Health Workers: No gifts, benefits,
other incentives offered as inducement
for recommendation, promotion, sale
of product. No supply of covered
product sample. Transparency on
provided professional training.
The First 1000 Days
A UNIQUE WINDOW OF OPPORTUNITY TO BUILD LIFE LONG HEALTH
The First 1000 Days
A PERIOD OF RAPID GROWTH AND DEVELOPMENT

Speed of growth
22

20 Between -9m
and 2 years
18
something
16 special
GRAM PER DAY

happens
14

12

10

4
-9 months to 2 years Teenager Adulthood
The First 1000 Days
AN IMPACT ON PHYSIOLOGICAL DEVELOPMENT

Cognitive organs

Metabolic organs Body composition

Digestive system Immune system

The First 1000 Days
AN IMPACT ON LATER LIFE HEALTH

-9m to 24m
Critical window of
opportunity to support
health later life

HEALTH

Altered growth Obesity

and development Coronary heart disease
Stunting Diabetes
Allergy DISEASE
Cognitive decline

CONCEPTION TODDLERHOOD ADULTHOOD

Together with partners we educate worldwide about the
importance of nutrition in early life
Global overview of our First 1000 Days programs

Over 160 partners Guidelines and Education for Seminars & Campaigns
in total interaction parents and conferences
employees
Government and non- With experts and Digital, print,
government organizations, authorities Workshops, events, videos, For healthcare TV, social and
medical- and scientific guidebooks, brochures , professionals other media
associations / institutions, digital platforms and others
customers and media
Quality &
Food Safety
Quality & Food Safety are critical to our business because:

For some babies, our products are

the sole source of their nutrition

We have fragile consumers About 30 feeds from

pack formula
How do we deliver high quality?
DANONE ELN HAS HIGH STANDARDS OF QUALITY AND FOOD SAFETY

ISO certified Fully controlled raw Empowered people, Products & Quality & Food
conduct of clinical material chain, from process controls packaging Safety Reference
studies farm to fork with Food Safety innovation based on
indicators consumer feedback Laboratory
Our global Quality & Food Safety Expertise
END TO END SUPPLY CHAIN: TO BE TRUSTED, PREFERRED, EFFICIENT AND PROUD

Culture of Supplier Quality Danone Food

Quality Program Safety Center
Program
Health Care Professionals are important partners
WE PROMOTE HEALTHY NUTRITION IN EARLY LIFE THROUGH EDUCATION PROGRAMS & SERVICES

Hosting international, Co-creating appropriate Establishing partnerships

national and local scientific tools and educational and collaborations
symposia materials
Endorsement by health care
We support health care professionals to For both health care professionals and professionals is essential in our
drive change through education and parents business.
facilitate their interactions with mums
to positively change behavior.
Research &
Development
Science is at the very heart of our nutrition
and health commitment

• Global hub of innovation, using

advanced digital technology to
provide tailored nutritional care
We are over 600 passionate in early life
• Connecting to the world-class
employees, 39 nationalities
scientific and medical network in
Asia Pacific

• Main R&D centre

• In Utrecht Science Park,
one of Europe's most
competitive regions
• Unique integration of science,
education and business
Inspired by human milk, proven by science

Analyse the Understand the Translate Prove health benefits

composition of functionality of human knowledge into new in preclinical and
human milk milk ingredients product concepts clinical research
Our global R&D expertise
WWW.NUTRICIARESEARCH.COM

Brain

Sensory & Clinical

Behaviour Research
Science
Human
Milk
Research
Immunity Process Packaging
Techno-
logy Product
Develop-
ment

Nutrition
Growth & & Growth
Metabolism Gut &
Microbiology
Professorships
OUR SCIENTIFIC EXPERTS ARE KEY TO ATTRACTING GRANTS AND PARTNERSHIPS

Prof. Johan Garssen Prof. Ruurd van Elburg Prof. Jan Knol Prof. Eline van der Beek
Immunopharmacology Early Life Nutrition Gut Microbiology Nutritional Programming
of Nutrition of Early Life
Innovations focused on specific health areas in the
First 1000 Days

Prebiotics

and

Postbiotics

SYNEOTM

Inspired by Human Milk Research

Our Innovation process
FROM INSIGHT TO PRODUCT

1 SCIENTIFIC & TECHNOLOGICAL INSIGHTS/

HEALTH CONCERNS/CONSUMER NEEDS

PRECLINICAL STUDIES/
PROOF OF CONCEPT 2
PRODUCT
DEVELOPMENT 4 CLINICAL STUDIES FOR
SAFETY & EFFICACY 3
5 PACKAGING &
SENSORY SCIENCE

6 TRANSFER TO
INDUSTRIAL SCALE