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ART 1306. The contracting parties may establish such Prima facie: Evidence good and sufficient on its face.
stipulations, clauses, terms and conditions as they may Such evidence as, in the judgment of the law, is sufficient
deem convenient provided they are not contrary to law, to establish a given fact, or the group or chain of facts
morals, good customs, public order, or public policy. constituting the party's claim or defense, and which if not
rebutted or contradicted, will remain sufficient.
This Article stresses the freedom to contract. The right of Goodwill of the business: Goodwill refers to the value a
the people or the freedom to enter into a lawful contract as company gets from its brand, customer base and reputation
to their own convenience and advantage as long as the associated with its intellectual property. Goodwill is a
contract are not prohibited or contrary to law, morals, good long-term assets that generates value for a company over a
customs, public order or public policy. number of years.