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Wildfang MADFUND C32C Group 2 19/04/2022

Business Model Canvas
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments
● Communities
● Third party ● Inventory ● Focuses on offering ● Develop products, ● Segmented market
merchants management unique menswear- collections, and ● Primary
● Freelancers (UX ● Logistics and inspired clothing campaigns that ○ Core Loyalists
Designers) Maintenance aesthetic that is would be highly ○ Female menswear
● Social media ● Branding relatable to the enthusiasts, vintage clothing
centered around a
influencers ● Location customers through enthusiasts
Selection
tomboyish and cool the image of the ● Secondary
● IT community
● Merchants ● Site style that aims to brand ○ Walk-Ins
● Freight / delivery Management cater and empower ● Interact with the ○ Women who are invested into
service ● Platform women. WildFang community clothing/fashion in general
merchants Management (including fashion- ➢ Demographics
● Online ● Maintains a strong engaged online ○ 18-35 (Young-Mid Adults)
Advertising customer response shoppers) ○ Some are working, some are
● Product by providing them still students, but they have a
Innovation & with a good general inclination for fashion
Design personalized (footballers, judges, teachers,
Key Resources Channels mothers, rockers)
experience.
❖ Behavioral
● The launch of ● Wildfang team ➢ They are looking for clothing
Wildfang became an refined their that embody tomboy culture
instant social media business strategy to and fashion
sensation because maximize their ability
famous celebrities in creating "in-the-
advertised their moment" social
products media content
● A - list endorsements ● Fueled entirely by
made a large impact earned media and
on the company’s influencer marketing.
profit in just a few
years
● Retail assortment
would be heavily
weighted towards
third-party enterprises,
 IT infrastructure would
be reinforced and
affiliate management
skillsets created
according to a platform
strategy

Cost Structure Revenue Streams

● Walk-in store traffic
● Paid media such as online advertisements ● Online shoppers through paid media advertisements
● Employee salaries (retail store) ● Sales via Cash or Card
● Physical store expenses ● Core Loyalists
● Online store management and expenses ○ Those who are highly knowledgeable about the
● Varying Consumer Acquisition Costs (CACs) brand and have no problems spending high
○ Fashion-Engaged online shoppers being relatively expensive, $60 CAC amounts of money each time they visit
○ Core Loyalists cheap CAC, with $20 total spent for approximately $68 dollars the online or physical store.
earned each visit

Designed by: The Business Model Foundry (www.businessmodelgeneration.com/canvas). Word implementation by: Neos Chronos Limited (https://neoschronos.com). License: CC BY-SA 3.0