Tugas Bahasa Permodelan

1. Graphical Modeling language

The graphical modeler interface was designed specifically for two different user roles.
One of these is the database specialist, who is responsible for preparing the required
selection criteria in attribute lists, which then appear on the modeling interface. The other
is the marketing expert who uses this data to model segments.
The graphical modeling is performed in steps and is visualized in the form of a
hierarchically arranged tree structure, from top to bottom. The icons show you which
actions have been performed during modeling.
When creating target groups, you can define the target group without generating it. It is
possible to define a target group in the segmentation model but to generate the target
group at a later point in time, or to generate the target group at regular intervals. You can
generate several target groups at once by generating the entire segmentation model.

Integration
Since the graphical modeler was specifically designed for use in marketing planning and
campaign planning, it is integrated with the campaign/trade promotion, from which it can
also be accessed.
Integration with Analytical CRM enables you to run RFM analyses.

Prerequisites
 You have made the Customizing settings for how the distribution of attributes is to be
represented in the details area of the graphical modeler (pie chart, bar chart, and so on).
You can find these settings in Customizing for Customer Relationship Management,
under Marketing Segmentation General Settings Define Attribute Types and
Assign Attribute Types to Display Types .
 You have created one or more attribute lists that contain all the attributes required for
segment modeling.

Features
Functions and navigation in the modeling interface
The design and functionality of the graphical modeling interface is illustrated in the
following figure:

The modeling interface is divided into the following areas:

 Favorites
You can drag filters from the attribute lists, as well as individual attributes and
segments, into the favorites area if you often use these for modeling.
 Locator area
 You can use the search function to search for all attributes and attribute lists that can
be edited during segmentation. You can drag attributes from the locator area and drop
them in the staging area.
 Staging area
The area where the segment modeling takes place. You drag the relevant attributes
from the locator area to the staging area and “drop” them onto the segment to
determine how the attribute is combined with other attributes. When the cursor is
placed over the segment, the system displays the three options Keep, Exclude, and
Split.
The following functions are available in the graphical modeling interface:
 Modeling using drag and drop
For more information about which operations on the modeling interface are possible
using drag and drop, see Drag and Drop for Segmentation Elements in the Graphical
Modeler.
 Context menu for segments and target groups
In the user settings, each user can define how he or she wants to call up the context
menu for segmentation elements. You can call up the context menu by either using the
secondary mouse button, or clicking the segment or target group with the primary
mouse button and then using the pushbutton Options. The standard setting is to call up
the context menu via the primary mouse button.
To enable calling up the context menu using the secondary mouse button, you must
activate the business function High-Volume Marketing (CRM_MKT_HVS).
Note that not all combinations of operating system and browser support calling up the
context menu using the secondary mouse button. For more information about whether
it is possible to call up the context menu using the secondary mouse button with your
operating system and browser, see SAP Note 1334838.
If this option does not function on your user interface, the context menu of the Flash
plug-in appears when you click the secondary mouse button.
 Advanced filter
This type of filter contains several selection criteria that are all linked by OR. Example:
for the attribute “Country”, the values “France” OR “Germany” OR “Britain”
 Display distribution of attribute values
You can display the distribution of the attribute values for each attribute list as a
graphic, either a pie chart or a bar chart. The way in which the data is displayed can be
specified in Customizing for Customer Relationship Management under Marketing
Segmentation . You can also see the number of business partners for which no
values are maintained for this attribute, in the chart legend under No Values. The
number of business partners for which another attribute value is maintained for this
attribute is displayed under Others.

Activities
If you click a segmentation model, segment, or target group in the Segmentation Element
column of the search result for segmentation elements, you navigate automatically to the
graphical modeling interface. If you click the description, you navigate to the respective
overview page.
Sumber : https://help.sap.com/doc/saphelp_crm700_ehp01/7.0.1.15/en-
US/46/35f93486e01421e10000000a1553f6/frameset.htm

2. Algebraic Modeling Language

Algebraic modeling languages (AML) are high-level computer programming languages
for describing and solving high complexity problems for large scale mathematical
computation (i.e. large scale optimization type problems).[1] One particular advantage of
some algebraic modeling languages like AIMMS,[1] AMPL,[2] GAMS,[1] MathProg,
Mosel,[1][3] and OPL is the similarity of their syntax to the mathematical notation of
optimization problems. This allows for a very concise and readable definition of
problems in the domain of optimization, which is supported by certain language
elements like sets, indices, algebraic expressions, powerful sparse index and data
handling variables, constraints with arbitrary names. The algebraic formulation of a
model does not contain any hints how to process it.

3. Virtual Reality Language

VRML (Virtual Reality Modeling Language, pronounced vermal or by its initials,
originally—before 1995—known as the Virtual Reality Markup Language) is a standard
file format for representing 3-dimensional (3D) interactive vector graphics, designed
particularly with the World Wide Web in mind. It has been superseded by X3D.[1]
WRL File Format
VRML is a text file format where, e.g., vertices and edges for a 3D polygon can be
specified along with the surface color, UV-mapped textures, shininess, transparency, and
so on.[2][3] URLs can be associated with graphical components so that a web browser
might fetch a webpage or a new VRML file from the Internet when the user clicks on the
specific graphical component. Animations, sounds, lighting, and other aspects of the
virtual world can interact with the user or may be triggered by external events such as
timers. A special Script Node allows the addition of program code (e.g., written in Java
or ECMAScript) to a VRML file.
VRML files are commonly called "worlds" and have the .wrl extension (for example,
island.wrl). VRML files are in plain text and generally compress well using gzip, useful
for transferring over the internet more quickly (some gzip compressed files use the .wrz
extension). Many 3D modeling programs can save objects and scenes in VRML format.

Standardization
The Web3D Consortium has been formed to further the collective development of the
format. VRML (and its successor, X3D), have been accepted as international standards
by the International Organization for Standardization (ISO).
The first version of VRML was specified in November 1994. This version was specified
from, and very closely resembled, the API and file format of the Open Inventor software
component, originally developed by SGI. Version 2.0 was submitted to ISO for adoption
as an international standard. A working draft was published in August 1996.[4] The
current and functionally complete version is VRML97 (ISO/IEC 14772-1:1997). VRML
has now been superseded by X3D (ISO/IEC 19775-1).