Content management

• Content management (CM) is a set of processes and technologies that

supports the collection, managing, and publishing of information in any
form or medium. When stored and accessed via computers, this
information may be more specifically referred to as digital content, or
simply as content.

• Digital content may take the form of text (such as electronic documents),
multimedia files (such as audio or video files), or any other file type that
follows a content lifecycle requiring management.

• The process is complex enough to manage that several large and small
commercial software vendors such
as Interwoven and Microsoft offer content management software to
control and automate significant aspects of the content lifecycle.
 Content manager
• A content manager is someone who oversees the content
presented on websites and blogs, and may also be responsible
for creating, editing, posting, updating, and occasionally
cleaning up outdated content. There are some content
managers that focus strictly on content, and others that only
focus on the management of the site.
• Regardless, the main responsibility of the content manager is
to keep the information displayed on the site fresh,
informative, and appealing. Their 'content strategy' is to create,
write and manage content so as to achieve business goals and
be a voice for the company. It takes creativity, leadership skills
and of course, writing ability, to produce and publish good
content.
 What does a Content Manager do?
• A content manager's job involves researching, sourcing,
writing and editing interesting content to be published for
members and readers. They will often work with content
management software (CMS).

• This software enables the manager to efficiently make any

changes that are needed just by clicking a button. Video, audio,
and text are placed into a template for uploading onto the
internet, therefore little to no design work is needed on the part
of the content manager.

• The manager may also craft and send out email newsletters,
promotions, and online outreach campaigns by using the same
CMS software.
• The content manager may write and update the content of the
website on their own, or may lead a team of
content writers (producers) to put out new content. There are
sites that need updating very frequently, and this can get
overwhelming for just one person.
• If help is needed, it is of great importance to get excellent
content writers, as this makes the content manager's job much
easier.
• Good content writers can proofread and edit their own work,
and work independently from the manager.
• It is sometimes the duty of the content manager to
manage discussion posts, and to make sure that the
posts are not violating any laws or are inappropriate
in any way.
• Anything questionable is taken down as soon as the
content manager becomes aware of it.
• If the discussion forum is too big of a job for the
content manager to handle, a community manager
will be hired to take care of this task specifically.
 Other duties
• Identifying new content opportunities, exploring ways to
repurpose existing content throughout the site, monitoring
website traffic, responding to website feedback, and
implementing changes to the site's layout and content based on
website analytics and usability testing.

• Making changes or implementing new developments usually

has the content manager working closely with the company's
technical team.
 What is the workplace of a Content
Manager like?
• Most of a content manager's work is office based. A content
manager will need to work alongside seo's, web
designers/developers, graphic designers, marketing
professionals, writers, and social media professionals, copy
writers, programmers, info architect, project manager

• They typically work a 40 hour work week, and overtime may

occasionally be necessary to meet deadlines. There are
occasional meetings with the technical team, clients, and
partners.
 How to become a Content Manager

• Either a certificate or a bachelor's degree in a computer

science field (with some training in content management), or a
bachelor's degree in communications, marketing, or writing (with
some training in computer technology), is usually accepted by
employers.

• CMS (Content Management Systems) manufacturers and

professional associations offer certification programs for web
content managers. By completing the training courses and passing a
skills assessment exam, a content manager can earn certification in
specific CMS software programs.

• Continuing one's education with workshops, courses and

professional development opportunities is required for most
content managers.
• As a fresher, a content developer gets 15000 to
20000 per month.
Content development is different from
publishing
• The reason journalists aren’t content developers is
because the end result of their efforts is publication. If
there is a strategy behind it, that strategy is only
broadly linked to that unique piece of content the
journalist has produced.
• Instead, the content is a vehicle for other people’s ads.
That’s a good thing. It’s what we call independent
journalism.
• The reason journalists aren’t content
developers is because the end result of their
efforts is publication.
• If there is a strategy behind it, that strategy is
only broadly linked to that unique piece of
content the journalist has produced. Instead,
the content is a vehicle for other people’s ads.
That’s a good thing. It’s what we call
independent journalism.
 Social media footprint
• A social media footprint is the trail that you leave
behind for others to find every time you upload a
photo on Instagram, check in on Foursquare,
share anything on Facebook, tweet on Twitter,
pin on Pinterest boards, publish videos of
yourself on YouTube, get tagged in a Flickr photo,
add jobs and education info on LinkedIn, and so
on.
• If a person has viewed a linkedin account, the
other person would get to know and that is called
footprint.
Strategies to market hospitals through
online
• Free campaigns
Eye checking
Blood donations
Diabetes
• Education about
Hygiene
Pregnancy
Hiv
Polio vaccination
• Robo medication
• Speciality hospitals
• Multi and super speciality hospitals
• CSR
• Online booking/conversations
• Online assistance
• TV shows
• Blogs
• Advanced ambulance
• Offers for regular checkups
• Testimonials
• Loyalty points-references
• Ad word
• Mobile messages
• Comparative price ad can be shown
 Landing page optimisation
• 1. Limit the number of actions on the landing
page.
2. Clearly articulates the value of what is being
offered to the visitor.
3. Match the expectation and need of the visitor
based on their previous interaction (context).
4. Establish credibility and trust for the business.
5. Try different offers to get customer contact
information
6. Decrease page load time
7. Optimizing for search engines