Professional Documents
Culture Documents
DOI:10.1093/acprof:oso/9780195309461.003.0002
Art in the second half of the 19th century had to take its place
in the market with other commodities. The economics of
cultural provision in the metropolis necessitated focusing on
particular consumers. Old markets had to be developed, new
ones created — such as promenade concerts, dance halls,
minstrelsy, cafés-concerts, music halls — and, where
necessary, demand stimulated. The diverse markets for
cultural goods were noted in London at mid-century: theatres
for pleasure seekers, sacred choral concerts for the
philanthropic, “ancient concerts” for the wealthy, and the
tavern sing-song for the working class. Musicians had to deal
with markets and market relations rather than patrons and
patronage. Taste was more closely aligned to matters of
respectability and class status than to questions of aesthetics.
All classes had to take into account the character of a
performance venue before stepping inside, even though a
certain amount of class mixing was normal at musical
entertainments.
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New Markets for Cultural Goods
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New Markets for Cultural Goods
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New Markets for Cultural Goods
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New Markets for Cultural Goods
Promenade Concerts
These concerts, which began in the 1830s, were the largest
kind of public concert, and during them people could display
any manner of inattentive listening—walking, talking,
drinking, or eating. For this reason they often took place in
parks, or the Champs Elysées in Paris, although in the 1840s
they were becoming more formalized and were being held in
renovated or purpose-built halls during the winter months.
Philippe Musard had won popularity for his promenade
concerts in Paris in 1833, and a few years later they were
being imitated in London—an indebtedness highlighted by the
phrase “à la Musard” tacked onto advertisements. The Lyceum
hosted the first in 1838, with its seats boarded over to
accommodate a standing audience.13 The next year, in one of
the earliest references to music being “light,” the editor of the
Musical World, noting the hundreds attracted to the Lyceum
Promenade Concerts, remarks: “when we contemplate the
gratification that the lighter music seems to afford to a very
large portion of the audience, it appears selfish to sneer at the
means that produced it.”14 The programs consisted of
overtures, quadrilles, solos, and waltzes by Joseph Lanner and
Strauss Sr. At Drury Lane in 1840, “Concerts d’été” were
announced, and Louis Jullien, who had fled from France to
London because of insolvency, (p.42) was at first an assistant
conductor. The following year, he had taken over and soon
began to vary the repertoire, even holding Beethoven nights.
His promenade concerts at Covent Garden Theatre in 1844
were made up of a first half of classical music succeeded by a
second half of popular dance music. It is evidence of contested
taste, since, as the Musical Examiner pointed out, people
could, if they so wished, attend the half of their choice.15
Jullien was alert to the value of familiarity in appealing to a
British audience, and began to include vocal music in English
(songs and Handel oratorio excerpts). He was most acclaimed,
however, for playing French overtures and quadrilles. He gave
concerts monstres in the Surrey Gardens from 1845, and these
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New Markets for Cultural Goods
promenade concerts (p.43) had far more new pieces than did
the severer classical concerts. Dance music—especially
waltzes, polkas, and quadrilles17—played an important role,
and not just in Vienna, which had more promenade concerts
than other cities. Promenade concerts had a petit bourgeois
character, catering to a taste developed in cafés, taverns,
parks, and pleasure gardens (the latter busiest in summer
when the aristocracy were not in town). The people who
attended the concerts, however, were not drawn from a single
class. In the first half of the century, “popular” did not
necessarily mean “low status”: some virtuoso display pieces
were popular in style but enjoyed high status at that time. As
already noted, class mixing was the norm at musical
entertainments: for one event it might be the working class
and petite bourgeoisie, for another the haute bourgeoisie and
the aristocracy. This should not be interpreted as any
indication that the classes that came together at such events
considered each other to share a homogeneous identity as an
audience: one class was certainly capable of perceiving
another as of low status even if they were both taking pleasure
in the same concert. Exhibitions of social distinction were
perceived in the way people separated themselves from others
and in the status of the spaces they occupied. The haute
bourgeoisie went only to the most prestigious of promenade
concerts, such as those involving Philippe Musard in Paris,
Johann Strauss Sr. in Vienna, and Louis Jullien in London and
New York; but the audience was still mixed, and the repertoire
the same as at less grand events.
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New Markets for Cultural Goods
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New Markets for Cultural Goods
Dance Music
Music for dancing was much sought after, especially in Vienna.
The large Sperl dance hall and garden (Zum Sperlbauer)
opened in the suburb of Leopoldstadt in 1807; it was spacious
and fashionable, but entrance (p.45) was by ticket not
invitation, thus marking it out as bourgeois. The Apollo Palace
(1808) was even bigger; with five huge rooms and many
smaller, it could accommodate up to 6,000. However, it needed
to reduce its ticket prices on certain days in order to attract
patrons. The resumption of war with Napoleon in 1809 led to a
devaluation of currency in 1811 that bankrupted the Apollo's
owner the following year. The mood after the Napoleonic Wars
was fun seeking, all the same, and more ballrooms opened
throughout Vienna. The biggest of all the Biedermeyer dance
halls was the Odeon, which opened in nonaristocratic
Leopoldstadt in January 1845; it was, at that time, the biggest
in the world, and could hold 8,000 dancers as well as an 80-
piece orchestra. It was destroyed permanently in October
1848 as the Revolution was drawing to a close. The Sofiensäle
were originally constructed for swimming and for taking a
Turkish bath, but the huge central hall was soon converted
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New Markets for Cultural Goods
“low-class
tunes” (note
how the two
are conflated),
“an insistence
on the
Example 2.1 Strauss, Die Fledermaus
independence
(1874), act 2, Finale.
of the ‘leading
note’ from the
note to which
it has been supposed to lead.”28 The falling leading note in a
subdominant context (the wienerische Note) is a feature of
Viennese waltzes. The tendency for the leading note to fall was
because the sixth degree of the scale attained a new importance in
this music (see chapter 5). It had clearly caught the ear of Wagner
when writing for his Rhinemaidens.29 The tonic triad with added
major seventh also begins to be accepted without the need for
resolution: consider the refrain of Adele's “laughing song” from Die
Fledermaus at the words “ich die Sache, ha ha ha” (see the
measure marked with an asterisk in ex. 2.2).
Peter Van der Merwe says that composers “became aware that
there were certain features that stamped popular music, and
either cultivated these if they were writing for the general
public, or avoided them if they were writing for the elect.”30
The popular style, however, allows for considerable diversity of
mood. The end of the verse of “Champagne Charlie” is an
unassuming descending pattern of falling leading note and
chromatically inflected descending scale; yet Strauss uses a
similar pattern of notes to open one of his most beautiful
refrains, that of the duet “Wer uns getraut” (from Der
Zigeunerbaron, 1885) (see ex. 2.3).
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New Markets for Cultural Goods
(p.48)
Music Hall
and Café-
Concert
Example 2.2 Adele's Lach-Couplets
The diaries of (“Mein Herr Marquis”), Die Fledermaus,
Charles Rice, act 2.
a comic
singer who
sang in
London
taverns
during the
1840s, throw
interesting Examples 2.3 (a) “Champagne Charlie,”
light on the words by George Leybourne, music by
years leading Alfred Lee (London: Charles Sheard,
up to music 1867); (b) “Wer uns getraut,” duet: Saffi
hall.32 The and Barinkay, Der Zigeunerbaron (1885),
tavern act 2.
concert room,
with its lower-
middle-class patrons and professional or semiprofessional
entertainment, has a more direct link to the music hall than do
the song and supper rooms around Covent Garden and the
Strand, which were frequented by the aristocracy and wealthy
middle class. Evans's Late Joys, for example, had formerly
been the residence of the earl of Orford, which had been
converted into a high-class tavern by several peers of the
realm in the eighteenth century.33 West End halls, like the
Oxford, were the only ones to attract higher-class patrons;
suburban halls relied on patronage from the working class and
lower middle class (tradesmen, shopkeepers, mechanics,
clerks). Charles Morton had difficulty attracting middle-class
patrons to his grand hall, the Canterbury, in Lambeth.34 In the
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New Markets for Cultural Goods
Of all the song novelties that came and went at the café-
concert, perhaps none exasperated the high-minded critic
more than the nonsense song. It was not an invention of the
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New Markets for Cultural Goods
The abolition of slavery after the American Civil War had little
effect on theatrical representations of African Americans.
Black minstrel troupes were formed that stressed the values of
genuineness and authenticity, but since they adopted minstrel
conventions, they continued to offer a distortion of black
culture and plantation life. The first commercially successful
black songwriter was James Bland (1854–1911), who worked
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New Markets for Cultural Goods
Operetta
The first opéra-bouffe (a term overtaken later by “operetta”)
was Don Quichotte (1847) by Hervé (real name Florimond
Ronger), whose Folies Nouvelles theatre gave Jacques
Offenbach (1819–80) the idea for his own Bouffes Parisiens,
opened in 1855. Orphée aux enfers, an opérabouffe in two
acts, was first performed there in 1858. A stage work like
Orphée was not possible earlier because of the strict
regulations of the prefecture of police, which in 1855 allowed
Offenbach's company only three characters in musical scenes
and no choruses without special permission, and restricted the
entertainment to one act. Orphée pokes fun indirectly at
aristocratic classical learning and the aristocracy's self-
identification with classical figures. Significantly, the
Marseillaise is quoted in the chorus of gods rebelling against
Jupiter (“Aux armes! dieux et demi-dieux”). Orpheus and
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New Markets for Cultural Goods
The paper Der Floh hailed the premiere of Strauss Jr.'s Indigo
und die vierzig Räuber at the Theater an der Wien (10
February 1871) as a defeat for the frivolous music of
Offenbach.78 A revised version, La Reine Indigo, was staged in
Paris at the Théâtre de la Renaissance in 1875. It was also
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New Markets for Cultural Goods
the
characteristic
yodel-like
rising sixths Example 2.4 Refrain of the Champagne
that appear in Song, Die Fledermaus, act 2, Finale.
“Die Majestät
wird
anerkannt” (Finale, act 2; see ex. 2.4) and elsewhere.
Strauss had left political satire alone after Indigo, although his
operettas continued to remain enmeshed in a social and
political context.80 Typical of operetta is the use of musical
irony. The “wrong” musical mood for “O je, o je, wie rührt
mich dies!” in the trio in act 1 betrays the characters’ real
feelings. Irony often works as an appropriation of a style: for
example, the satirical text of “When Britain Really Ruled the
Waves” (from Iolanthe) is strengthened by Sullivan's use of a
style associated with patriotic music. Alternatively, a style may
be chosen that contradicts the text, in which case the music
becomes the primary vehicle for satire: for example, in the
refrain of “Piff, Paff, Pouff” (from La Grande-Duchesse de
Gérolstein) Offenbach eschews a grand operatic Meyerbeerian
style and provides music that deflates the General's pomposity
(see chapter 4 for a discussion of parody in operetta).
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New Markets for Cultural Goods
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Notes:
(1.) Henry C. Lunn, “The London Musical Season,” Musical
Times and Singing Class Circular 12, no. 283, 1 Sep. 1866,
363–65, 363.
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(7.) “Und ob ihr der Natur noch seid auf rechter Spur, das sagt
euch nur, wer nichts weiss, von der Tabulatur.” Richard
Wagner, Die Meistersinger von Nürnberg (1868), act 1, Hans
Sachs.
(9.) The Society left its library to the Royal College of Music.
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(14.) Editorial, Musical World 13, no. 192, new ser., 5, no. 109,
21 Nov. 1839, 461–62, 461.
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(33.) Harold Scott, The Early Doors: Origins of the Music Hall
(London: Nicholson and Watson, 1946), 117. The name of the
establishment contains a pun: Evans took it over from a Mr.
Joy.
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(66.) The words and music are in Eileen Southern, The Music
of Black Americans: A History, 2nd ed. (1971; reprint, New
York: Norton, 1983), 312–13.
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(80.) See Moritz Csáky, “Der soziale und kulturelle Kontext der
Wiener Operette,” in Ludwig Finscher and Albrecht
Riethmüller, eds., Johann Strauss: Zwischen Kunstanspruch
und Volksvergnügen (Darmstadt: Wissenschaftliche
Buchgesellschaft, 1995), 28–65. Camille Crittenden discusses
the political context of Der Zigeunerbaron in Johann Strauss
and Vienna, 170–209.
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(86.) See David Ewen, All the Years of American Popular Music
(Englewood Cliffs, N.J.: Prentice Hall, 1977), 83–85, and
Russell Sanjek, American Popular Music and Its Business: The
First Four Hundred Years, vol. 2, From 1790 to 1909 (New
York: Oxford University Press, 1988), 303–5.
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