ALCOHOLIC DRINKS IN VIETNAM - DATAGRAPHICS

Country Report | Jul 2019

Market Sizes

Sales of Alcoholic Drinks Sales Performance of Alcoholic Drinks

Total Volume - million litres - 2004-2023 % Y-O-Y Total Volume Growth 2004-2023

4,248 Forecast
6.3% Forecast
6,000 20%

5,000
15%
4,000

3,000 10%

2,000
5%
1,000

0 0%
2004 2018 2023 2004 2018 2023

Sales of Alcoholic Drinks by Category Sales of Beer

Total Volume - million litres - 2018 Growth Performance Total Volume - million litres - 2004-2023
Click on a Category to update Sales Chart

Beer Forecast
4,143.7 6,000 20%

Cider/Perry
- 5,000
RTDs 15%
- 4,000

Y-O-Y Growth
Spirits
59.1
3,000 10%
Wine
45.4
2,000
0% 5% 10%
5%
ALCOHOLIC DRINKS 4,248.1 CURRENT % CAGR % CAGR 1,000
YEAR % 2013-2018 2018-2023
GROWTH
0 0%
2004 2018 2023

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Off-trade vs On-trade
% Breakdown by Volume 2013-2018
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
2013 2014 2015 2016 2017 2018

Off-Trade Volume % On-Trade Volume %

Distribution

Channel Distribution for Alcoholic Drinks

Off-trade Volume 2018 and Percentage Point Growth - 2013-2018

8.8% Food/drink/tobacco specialists

5.3% Hypermarkets

99.2% Store-Based Retailing 99.2% Grocery Retailers 1.6% Convenience Stores

71.7% Small Grocery Retailers

70.2% Independent Small Grocers

13.4% Supermarkets

0.8% Non-Store Retailing 0.8% Internet Retailing

Increasing Decreasing No change

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Competitive Landscape

Company Shares of Alcoholic Drinks Brand Shares of Alcoholic Drinks

% Share (NBO) - Total Volume - 2018 % Share (LBN) - Total Volume - 2018

Saigon Alcohol Beer & Be... 42.3% Saigon Export 16.9%

Vietnam Brewery Ltd 22.2% 333' export 14.5%
Hanoi Alcohol Beer & Bev... 13.5% Tiger 13.1%
Hue Brewery Ltd - HBL 4.3% Hanoi 11.5%

Carlsberg Vietnam Tradin... 2.9% Saigon Lager 10.0%

Sapporo Vietnam Co Ltd 1.4% Heineken 4.4%

Thanh Hoa Beer JSC 1.2% Huda 4.3%

San Miguel Brewery Vietn... 1.0% Larue 3.1%

Anheuser-Busch InBev NV 0.3% Bia Hoi Ha Noi 1.9%

Dong Xuan Liquor Co Ltd 0.3% Halida 1.9%

Thang Long Liquor JSC 0.2% Sapporo 1.4%

Bitburger Braugruppe Gmb... 0.1% Larue Export 1.2%

LamDong Foodstuffs JSC (... 0.1% Thabrew 1.2%

SABMiller Vietnam Co Ltd 0.1% Saigon Special 1.0%

Others 10.2% San Miguel 0.9%

Carlsberg 0.6%
Carlsberg Draught Beer 0.4%
Tiger Crystal 0.4%
Henninger 0.3%
Others 11.2%

Increasing share Decreasing share No change

Company Share Performance in Alcoholic Drinks

% Share (NBO) - Total Volume - 2009-2018

Brewery Vietnam
Vietnam Brewery

Vietnam Trading

Anheuser-Busch
Hue Brewery Ltd

Thanh Hoa Beer

Beverages Corp

Beverages Corp
Saigon Alcohol

Vietnam Co Ltd
Hanoi Alcohol

San Miguel
Carlsberg
(Habeco)

InBev NV
(Sabeco)

Sapporo

Others
Beer &

Beer &

Co Ltd
- HBL

JSC
Ltd

Ltd
50%

40%

30%

20%

10%

0%

© Euromonitor Interna onal 2019 Page 3 of 4

Retail Sales Performance by Company Company Performance vs Market
Total Volume (NBO) - million litres 2018 - % CAGR 2013-2018 % Y-O-Y Growth (NBO) 2009-2018
Click on company to compare against market Saigon Alcohol Beer & Beverages Corp (Sabeco)

2,000 25%

SAIGON ALCOHOL BEER & BEVERAGES CORP (SABECO)

20%
1,500

15%

1,000
VIETNAM BREWERY LTD
10%

HANOI ALCOHOL BEER & BEVERAGES CORP (HABECO)

500 OTHERS
5%

HUE BREWERY LTD - HBL

CARLSBERG VIETNAM TRADING CO LTD
0 0%
-10% 0% 10% 20% 30% 40% 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Alcoholic Drinks Saigon Alcohol Beer & Beverages

Corp (Sabeco)

Market Concentration of Alcoholic Drinks by Company

% Share (NBO) - Total Volume - 2009-2018

80%

70%

60%

50%

40%

30%

20%

10%

0%
2009 2010 2011 2012 2013 2014 2015 2016 2017 2018

Top 3 Companies Others

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