COMPETITIVE STRATEGIES DISC QUES

1. Match the company in Column A with the applicable competitive strategy being followed
by them in column B

Column A Column B
Vodacom Synergy
BMW Low cost
Pep stores Focus strategy
1 Time Differentiation
Mango airlines Pre-emptive move

2. What type of differentiation did ABSA use when it merged the different banks in its
portfolio under the ABSA banner?
3. Dell sells its range of competitors inter alia online through the Internet. What type of
competitive strategy is being followed by Dell?
4. What type of competitive advantage is being followed by the Mass Mart group that is now
being taken over by Wall Mart?
The use of cheques in the payment for goods and services have declined dramatically in
the past few years and is being substituted by innovative electronically payments services
such as internet and cell phone payments. South African banks are considering
discontinuing this service. What strategy would you propose for the banks to compete in
the declining phase of the life cycle of this payment service?