Why does creativity in advertising matter so much to coca cola?

Creativity in advertising matter to coca cola because the idea behind creating a content for
advertising is that it should be contagious and cannot be controlled. Their content
excellence links the business objectives, brand and consumer interest. The idea behind the
content excellence is to provoke a conversation so that people act and react on it and it
spreads to all the end points. Eventually, the consumer generated stories outnumbered the
company generated stories. The brand develops deeper emotional connect through story
telling. Story telling is at the heart of all families, communities and cultures. Content
excellence work as a ruthless editor so that they come up with a unified and coordinated
experience. Their stories are the commitment to make this world a better place. Because of
their creative content they have reached a powerful position in the world so that they can
afford to create a significant change in the world.
These contagious contents inspire participation amongst the very best, connect these
creative minds, share the results of their efforts, continue development and measure
success. In this liquid world coca cola needs multiple content without investing much and
need plan these advertisements beforehand. Each story is vital in holding the brand story
This is a dollar multiplier principal.