Professional Documents
Culture Documents
Elwin
Elwin
Charities Friendly
Family-oriented Convenience
Burger
Fast - The foods will be delivered quick and hot
Friendly - The employees behave in a friendly manner.
Charities - They sponsor for free medical treatment for the poor children and provide fee rehabitation facility in areas affected by natural
calamities
Convenience - The restaurant will have a wide space parking area
Golden Arches - They have a symbol that comes to the mind of the people
Ronald McD - It could be linked to the character -
Entertainment - Customer have a feeling of having fun
Cleanliness - Customer perceives that McDonald’s maintains a clean ambience
Burger - McDonald’s is known for its burgers
Families and Kids- A consumer segment such as kids, a feeling such as having fun.