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  • Vde - Logo Design Process

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    hui
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    This document outlines the logo design process, including needs assessment, inputs like research, activities like brainstorming and sketching, and desired outcomes of simplicity, memorability, timelessness, versatility and appropriateness. It also provides an example of redesigning the Kathmandu logo to be simpler and more versatile.

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    visual design

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    Vde _ Logo Design Process

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    This document outlines the logo design process, including needs assessment, inputs like research, activities like brainstorming and sketching, and desired outcomes of simplicity, memorability, timelessness, versatility and appropriateness. It also provides an example of redesigning the Kathmandu logo to be simpler and more versatile.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
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    7 views1 page

    Vde - Logo Design Process

    Uploaded by

    hui
    This document outlines the logo design process, including needs assessment, inputs like research, activities like brainstorming and sketching, and desired outcomes of simplicity, memorability, timelessness, versatility and appropriateness. It also provides an example of redesigning the Kathmandu logo to be simpler and more versatile.

    Copyright:

    © All Rights Reserved
    Download as PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 1

    VISUAL DESIGN | LOGO DESIGN | WOON HUI 

     
    introducing the logic model 
     

     
    logo design process 
     
    ● NEEDS​: what is your business and its target audience? what could be a vision for 
    your logo? 
    ● INPUTS​: industry and client research, time, effort 
    ● ACTIVITY​: brainstorming and sketches, learn about the client’s business in order 
    to create a great logo 
    ● OUTCOMES​: finished product will follow principles of great logo design; 
    simplicity, memorability, timelessness, versatility, appropriateness 
     
    kathmandu reimagined 

    ORIGINAL (LEFT) VS REDESIGN (RIGHT) 

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