Digital Marketing

Digital marketing refers to the promotion of products and services through the use of digital

advancement. The advancement mostly includes the internet, mobile phones, display

advertisement and other kinds of digital mediums. Digital marketing channels are

technologically based on the internet and have the ability to transmit, accelerate and create a

product worth from the producer to final customers using digital platforms. The development of

digital media in the 1990s and 2000s has altered how enterprises apply those technologies in

marketing. Most of the enterprises incorporate digital media into their plans and dairy operations.

On the other hand, customers use digital media rather than actually visiting the stores to learn

about a product. It has led to the emergency of digital enterprises that have become efficient and

prevalent.

There are methods of digital marketing that include content marketing, search engine marketing,

content automation, e-commerce marketing, social media marketing, e-books and email directing

marketing. Presently this method of marketing is becoming popular as technology is advancing.

Currently, those methods extend to non-digital media like mobile phones and callbacks. The

extension to non-internet channels helps in the differentiation between online marketing and

digital marketing.

Digital marketing has developed at the same speed as technology. The genesis of digital

marketing start when the Archie search engine was developed for FTP sites in 1990. By the

1980s the computer’s storage was already developed to be able to store customer data.

Enterprises started to prefer methods of online marketing like database marketing instead of a list

broker. Those kinds of databases enabled enterprises to track data about their clients more
effectively and change the association between sellers and buyers. Nevertheless, the manual

process was not effective.

The term digital marketing was first developed in the 1990s. There was a huge popularity of the

client architecture and personal computer that led to customer relationships to be a key part of

the marketing of technology. An increase in the competition made the software providers include

more services on their products. Currently, digital marketing is so advanced and has become the

primary method of advertisement for most enterprises.

Currently, digital marketing is one of the most preferred methods of advertisement by firms due

to a few reasons. First, the method is very cost-effective as firms are able to reach a high

customer base with little investment. If a company was to place an advertisement in one of the

digital platforms like Facebook it has the potential of been view by millions of potential

customers. The second reason why enterprises use digital media because it is personnel. The

firms are able to identify the customers who visit their website and can directly place their offers.

One a firm creates content it is possible for it to become a social currency that been pass from

user to user. When content is a social currency it is viral and reaches a higher customer base. It is

also possible to measure the online efforts of the firm using web analytics that makes ease to

determine the effectiveness of promotion campaigns.