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  • Market Planning: Executive Summary

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    Rija Majeed
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    Makeuptastic is launching a new makeup brand and seeking investments to grow and market it. Their marketing strategy includes online promotions using hashtags and ads, public relations, selling through retailers, end of season sales, and promotion codes. They aim to capitalize on their strengths of high quality, affordable products and simplified approach while addressing weaknesses like establishing their place in the market and risks of product duplication from competitors.

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    MARKET PLANNING.docx

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    Makeuptastic is launching a new makeup brand and seeking investments to grow and market it. Their marketing strategy includes online promotions using hashtags and ads, public relations, selling through retailers, end of season sales, and promotion codes. They aim to capitalize on their strengths of high quality, affordable products and simplified approach while addressing weaknesses like establishing their place in the market and risks of product duplication from competitors.

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    © All Rights Reserved
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    6 views2 pages

    Market Planning: Executive Summary

    Uploaded by

    Rija Majeed
    Makeuptastic is launching a new makeup brand and seeking investments to grow and market it. Their marketing strategy includes online promotions using hashtags and ads, public relations, selling through retailers, end of season sales, and promotion codes. They aim to capitalize on their strengths of high quality, affordable products and simplified approach while addressing weaknesses like establishing their place in the market and risks of product duplication from competitors.

    Copyright:

    © All Rights Reserved
    Download as DOCX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 2

    MARKET PLANNING

    EXECUTIVE SUMMARY:
    Makeuptastic is a company that provides wide range of makeup products and
    perfumes. We are looking for investments to improve the growth and marketing of our
    newly launched brand. This planning further describes our marketing strategies,
    segregation and profit generation.

    MARKETING SITUATION:
    Our brand has products that includes complete range of makeup products, from
    strobes to lip colors in an affordable yet an amazing quality. Our marketing methods will
    include:
    1) Online promotions: use of hashtags, ads etc.
    2) Public relations.
    3) Through retailors.
    4) Sales at the end of the seasons.
    5) Promotion codes.
    SWOT:

    •high quality •making place in


    •affordable market
    •simplified •duplication of
    approach product

    weakness
    strengths
    es

    opportuni
    threats
    ties
    •work on men's •compition with
    products. other products
    •expend it
    worldwide

    BUDGET:

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