SALES Management Report on:

(Name of the Company)

By:
Students’ names
Registration ID’s &
Contact No’s

Submitted to:
(Name of Teacher)

(Date)

Submitted as mandatory requirement for the course “SALES Management” in the Program,
Bachelor of Business Administration

Shah Abdul Latif University Khairpur, Main Campus

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Table of Contents

Executive Summary........................................................................................................................3
Company Background...................................................................................................................4
Situational analysis......................................................................................................................5-5
Product strategy..............................................................................................................................7
The Channel of Distribution...........................................................................................................8
Marketing Mix..............................................................................................................................9-
Competitve analysis..................................................................................................................11- 2
Assigns sales target according to region and seasons.............................................................13- 14
SWOT Analysis.........................................................................................................................5-17
Pestle Analysis………………………………………………………………………………...18-20
Conclusion & Recommendations..................................................................................................21

Note: The page numbers given above are only for demonstration; they should not be
taken as recommended length of a section/part.

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Executive Summary/Brief History

The Executive Summary summarizes the report, highlighting the salient points in a one-page
write-up of not more than 100-150 words. It is a continuous write-up with no paragraph breaks or
headings.

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Company Background
The company background should highlight the history and evolution of the company, as well as
provide data about its age, size and geographic scope and operations.

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Situational analysis
The situational analysis covers the following key areas:
Current Products
Product attributes
Product Features

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Product Strategy
Particular emphasis must be placed on the new and current products launched by the company.
Nature of the product
Pricing Objectives:
Pricing Strategy
The personal selling process in company product

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The Channel of Distribution:

This part gives us to distribute our product in different areas

Distribution Strategy:
Distribution Areas

External forces:
Areas of consideration:  Environmental  Social and cultural  Demographic  Economic 
Technological  Political  Legal, regulatory, ethical

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Marketing Mix

A detailed profile of the SM regarding product, price , place & promotion used by the company

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Competitive analysis

Which is competitor of the company and how there are defeat to its competitor

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Assigns sales target according to region and seasons

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SWOT Analysis
The SWOT analysis is an effective short-hand summary of the situation analysis. The acronym is
used to describe an organization’s internal Strengths and Weaknesses and its external
Opportunities and Threats. This analysis provides a solid foundation as a springboard to identify
subsequent actions in the marketing plan. The SWOT analysis can be effectively presented in a
tabular format followed by a text discussion that elaborates on the information in the table.

Pestle Analysis:

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Conclusion & Recommendations

Overall impression about the company based on an analysis of its Marketing Program and
managerial issues regarding consumer behavior with suggestions to improve weaknesses and/or
overcome threats.

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FORMATTING & WRITING INSTRUCTIONS:

1. Report must be typed in Times New Roman

2. Font size is 12 for the text, 16 for main headings, 14 for Sub-headings, and 12 for Side-

headings

3. Line spacing = 2.0, Top to Bottom

4. Keep the text left-aligned

5. Add Space before Paragraph

6. Please do not quote verbatim from websites or any other source; apply paraphrasing (use

your own words/expression).

Note: These guidelines are not difficult to follow. If you have any problems
implementing formats in Word, please let me know. Otherwise, any deviation
from these formatting guidelines without the knowledge or consent of the
Instructor will be severely penalized in the grading process.

Final Submission 8th November 2019

Project Presentation Will Later be announced

Late Submission will penalize students with deduction of marks.

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