THE POWERFUL IMPACT OF MODERN DAY APPS ON WOMEN EMPOWERMENT

Women in ancient times had a lot of restrictions. They were restricted even to go out of the
house alone without the help of men. They weren’t allowed to travel alone even to nearby places.
There were times where women couldn’t go to higher studies or parents would stop their studies
after a certain age.
They were restricted from going to jobs and the night shift jobs were considered like a
nightmare at that time. Because of all these insecurities women were forced to marry at an early
age since parents consider that it is very crucial task to look after the safety of the women in the
society.
“Women should not go alone” “Women should be inside the house after 6pm” “Women
can’t live without the help of man” “Women should be protected by their fathers, brothers or
husband” “Women should not opt for night shift jobs” “Women should be married as they can’t
be independent in their life”
Aren’t we fed up hearing these phrases for ages and now we could clearly see all these
fading up by time. The main reason for all this is the “security bodyguard carrying various
weapons” which is with us 24x7. Yes it’s our smart phones and the various apps installed in it.
Now our parents are not scared of sending us outside alone or night shift jobs since they know we
can keep ourselves safe and comfortable with help of various modern day apps. In today’s modern
world women are breaking barriers by staying miles away from their hometown to achieve
milestones.
In this article we shall discuss some of the modern day apps which makes the work life
balance easy for women.
OLA
For women travelling is the biggest challenge, in olden days women use public transport
like bus and train but in today’s fast pace world they opt for private transport but always travel
with an anxiety whether they would reach their place safe or not. But after this OLA came to
existence women threw away all these anxiety and are able to travel safe without any stress. There
are many special facilities in OLA where one can travel in auto, car, big cars or even one can do
car pooling or even rent a car with driver. The location has to be set prefixed and the driver who
is ready will pick our ride request. He would come exactly to our location to pick up us and an
OTP is sent to our mobile which we have to share it with the driver before starting the ride. OLA
has an option where we can share our trip details along with driver details with our family and
friends directly from the app. So many working women travel in OLA cabs on daily basis without
any trouble or depending on others for their safety even in night times.
UBER
Uber is also a safe and secure app for women which helps in travelling. It also has various
options like UberAuto, UberGO, Premier, UberXL, Uberpool and Hire Go. Even here the driver
picks us from our location and drops us where we want. Even multiple drop points are also
available in dis app where a bunch of people can get in the same car and can be dropped at different
locations. There is a special feature introduced by Uber just for women where women can prefer
for women drivers and this feature is available only in Saudi Arabia. Many working women opt
for Uber all around the world for security and safe travelling purposes.
ZOOMCAR
This app provides facility where people can rent cars as they wish and can drive it by
themselves. It can be one way drive or even round trip. By renting a car it is
safe compared to booking a cab since we will not have any anxiety whether the driver is
driving in the correct route or not since women can drive it by themselves.
WHATSAPP
Apart from messaging and sending medias, Whatsapp is used for safety purposes too where
a women can share their live locations to their friends and families if they are travelling alone.
They can share the details of the cab trip directly in Whatsapp. In case of emergency they can alert
their family members or ask help by using Whatsapp since now in this modern world everyone
gives importance to the notifications of Whatsapp.
SWIGGY
In this modern world, there are lot of women who stay away from their hometowns for
work and studies. Many don’t have time to cook their own meal so they prefer restaurant foods.
Some may feel its waste of time and energy to go out for a meal instead they depend on food
delivery apps like Swiggy. This app is very simple to use where a person can select the restaurant
and the food they want to have and place an order. Later within sometime the swiggy delivery
person will come to our place and deliver the order. There are various offers provided by swiggy
so people nowadays prefer ordering food in swiggy rather than going to the restaurant and having
it.
ZOMATO
Zomato is another food delivery app where it was mainly started to write reviews about
various restaurants and their dishes by giving rating for each restaurants. Before zomato was used
as a food reviewing app where people would review it before visiting a restaurant. Now they have
started delivering food to customers in a very convenient way.
UBER EATS
Uber eats was started by Uber where food can be delivered to any place by bikes, cars and
even by foot. By using this app people can order food from restaurant and the delivery person will
deliver it directly to the place. It provides various offers and promo codes to its users. Now uber
has decided to deliver food by using drones in near future.
DUNZO
Dunzo is a delivery app where anything and everything can be delivered at a faster pace
from food to medicines to groceries to raw meats and fishes to fruits and vegetables. It is also used
to send our own packages from one place to another. If a person forgets an important file to office
it can be sent to him from home by using Dunzo app.
RED BUS
Red bus is an app which allows users to book bus seats which is most convenient and even
the rates are comparatively less when it is booked through this app. Even the exact seat can be
selected beforehand by using this app. It helps women to book their own tickets without the help
of others and safety is also considered since only authorized buses can be booked through this app.
OYO ROOMS
OYO rooms is a website and application where rooms can be booked in a budget price.
The rooms are all safe and all the booking history are recorded for safety purposes. The OYO
rooms help in booking rooms in most of the cities in India which is very helpful for women in
business trips and it is safe too.
KAVALAN SOS
Kavalan SOS (Save Our Soul) is app that is designed for TN state. The police has requested
every women to install this app in their mobile. After installation this app will ask for informations
like name, address, mobile number, email ID and contact of the immediate relative of that person.
If in case of any emergency like eve teasing, sexual harassment or chain snatching, the women has
to just click the SOS button in the app and the location of the user will be sent to the Tamil Nadu
State Police Master Control Room. As soon as they receive the alert, the message will be sent to
the police station near the victim and help will arrive soon.
HIDDEN CAMERA DETECTOR
Hidden camera detector is app which can be used to scan and identify hidden cameras in
hotel rooms, trial rooms, washrooms etc. It can detect hidden cameras, infrared cameras, CCTV
cameras and is also used as spy detector. With the help of this app women can be on a safer side
without being a victim of harassments.
Similarly there are lot of other new age apps which helps women to be an independent
person without the help of others in this society. It also helps women to maintain their work life
balance efficiently and effectively.
BIBLIOGRAPHY
 https://www.wikipedia.org/
 https://www.olacabs.com/
 https://www.uber.com/in/en/
 https://www.zoomcar.com/
 https://www.whatsapp.com/
 https://www.swiggy.com/
 https://www.zomato.com/site
 https://about.ubereats.com/
 https://www.dunzo.com/
 https://www.redbus.in/
 https://www.oyorooms.com/
 https://www.thehindu.com/news/cities/Coimbatore/police-urge-public-to-use-kavalan-
sos-app/article25255306.ece