PUBLIC MARKET AND FOOD HUB CASE STUDIES

 

Cases  profiled:  

• Central  New  York  Regional  Market  

• Rochester  Public  Market  
• Oxbow  Public  Market  
• Grand  Rapids  Downtown  Market  
• GrowFood  Carolina  
•  (PDX  James  Beard  Public  Market)  
   

Public Market & Food Hub Case Studies June 2015 Page | 1
Central  New  York  Regional  Market  (Public  Market)  
 
Years  in  Operation:  77  
#  of  Days  Open  per  Week:  7  
Location:  Syracuse,  NY  (metro  population  –  662,577);  Outer  downtown  near  a  lake  
Operational  Model:  State  Authority  
Financials  
Funding  Sources   Total  Revenue  (FY  ’13)  
Leasing  &  other  fees  from  vendors   $1.4  million   Break  Even?  
Grants  &  donations  (only  for  small  projects)   Total  Expenses  (FY  ’13)   YES  
Public  funding  (only  for  big  capital  improvements)   $1.2  million  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
6  buildings  @  21,600  sf   ~$1.2m/building   Indoor/Outdoor  
129,600  sf  total   Marketing  
Each  building  houses  75  stalls   Cold  storage  
460  stalls  total   Community  programming  
2200  parking  spaces   Not  limited  to  local  products  
 

 
 Building  construction  2013.  
 

Site  layout.  

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Rochester  Public  Market  (Public  Market)  

 
Years  in  Operation:  110  
#  of  Days  Open  per  Week:  3  
Location:  Rochester,  NY  (metro  population  –  210,521);  Outer  downtown  next  to  railroad  tracks  
Operational  Model:  Public  (City  owned  and  operated)  
Financials  
Funding  Sources   Total  Revenue  (FY  ’15)  
Leasing  &  other  fees  from  vendors   $1.3m   Break  Even?  
Grants  &  donations   Total  Expenses  (FY  ’15)   YES  
Public  funding  (for  redevelopment)   $726,639  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
5  buildings  (9.5  acre  lot)   ~$8m  (2  new   Indoor/Outdoor  
13,000  sf  for  new  enclosed   structures  and   Marketing  
building   several  free-­‐ Storage  
~300  vending  spaces  in   standing  food   Community  programming  
outdoor  covered  sheds  &   stands)   Not  limited  to  local  products  
enclosed  buildings  
 

Rendering  of  new  space  –  construction  begins  Fall  2015.    

 

Rendering  of  new  enclosed  winter  shed.    

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Oxbow  Public  Market  (Public  Market)  

 
Years  in  Operation:  8  
#  of  Days  Open  per  Week:  7  
Location:  Napa,  CA  (metro  population  –  76,915);  Downtown  next  to  river  
Operational  Model:  For-­‐profit  
Financials  
Funding  Sources   Revenue/Expenditures  
Break  Even?  
Leasing  &  other  fees  from  vendors   Not  available  (private  
UNKNOWN  
Private  investors   company)  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
1  building   ~$11m   Indoor/Outdoor  
32,000  sf   Marketing  
8,000  sf  deck   Storage  
Cold  storage  
Community  programming  
Not  limited  to  local  products  
 

       
 

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Grand  Rapids  Downtown  Market  (Public  Market)  

 
Years  in  Operation:  2  
#  of  Days  Open  per  Week:  7  
Location:  Grand  Rapids,  MI  (metro  population  –  1  million);  Downtown  next  to  a  highway  and  a  park  
Operational  Model:  Non-­‐profit  
Financials  
Funding  Sources  
Total  Revenue  (FY  ’14)  
Leasing  &  other  fees  from  vendors  
$5  million   Break  Even?  
Grants  &  donations  
Total  Expenses   UNKNOWN  
Public  funding  (tax  credits,  Clean  MI  Initiative,  
Unknown  
others)  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
3  story-­‐building   $32m   Indoor/Outdoor  
132,000  sf  total   Marketing  
Food  processing,  food  growing  (greenhouses)  
Storage  
Community  programming  (demo  kitchen  for  kids!)  
Not  limited  to  local  products  
 

 
 
 

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GrowFood  Carolina  (Food  Hub)  

 
Years  in  Operation:  4  
#  of  Days  Open  per  Week:  5+  
Location:  Charleston,  SC  (metro  population  –  127,999);  Outer  downtown  near  a  state  highway  
Operational  Model:  Non-­‐profit  
Financials  
Total  Revenue  (2014)   Break  Even?  
Funding  Sources  
$660,000   NO  
Leasing  out  an  office  space  in  their  warehouse  
Total  Expenses  (2014)   (would  have  to  reach  
20%  Cut  of  sales  
Unknown;  exceed   $2m  in  sales;  hope  to  
Grants  &  donations  (only  for  small  projects)  
revenue   reach  by  2017)  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
1  building   $500,000  building   Indoor  
5,500  sf   (gifted   Aggregation  
Delivery  trucks   warehouse)   Distribution  
Marketing  
Storage  
Cold  storage  
Technical  assistance  
Community  programming  
Local  =  120mi  radius  
 
Processing  facility  

Inside  warehouse  
 
 

Outside  warehouse  

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James  Beard  Public  Market  

 
Years  in  Operation:  0  –  Target  Opening  2018  (Planning  began  in  2000)  
#  of  Days  Open  per  Week:  Targeting  daily  operation  
Location:  Portland,  OR  (metro  population  –  2.2million);  Downtown  off  of  Morrison  Bridge,  close  to  river  
Operational  Model:  Non-­‐profit  
Financials  
Funding  Sources  
Leasing  &  other  fees  from  vendors   Revenue/Expenses   Break  Even?  
Grants  &  donations   N/A   N/A  
Public  funding  (going  after  lottery-­‐backed  bonds)  
Facility  
Size  of  Building(s)   Cost  of  Building(s)   Features  
2  buildings,  2  stories  per   ~$10m   “2  Iconic  market  halls  
building  –  80,100  sf  total   100-­‐200  vendor  stalls  
22,750  sf  (lower  South)   350  green  jobs  
22,350  sf  (lower  North)   Teaching  kitchen  
17,700  sf  (upper  South)   Event  venue  
17,300  sf  (upper  North)   Sustainable  deliveries”  
 

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