ONE DAY NATIONAL SEMINAR ON

“BUSINESS ADMINISTRATION”

Sub–theme: Customer Perception towards E-commerce

By

Prathima P and Meda Haritha

BCA 3rd semester

PES College Bangalore South Campus

Mobile no: 9972553524

9663563646

Email ID: shashibca55@gmail.com

harithacherry88@gmail.com
 “Business Administration”

Sub-theme: Customer Perception towards E-commerce

By

Prathima P and Meda Haritha

Abstract

The terms “electronic commerce” are now commonly used by business executives and
consumers throughout the world as businesses are recognizing the potential opportunities for
commerce in the on-line business environment. Consumers are increasingly adopting
electronic channels for purchasing daily needed products. Recent years have shown growing
interest of customers in e-shopping. The globalization of competition and development of
information technology have enhanced customer awareness and created a situation where
people prefer shopping online rather than migrating as online shopping provides quality
products as well as saves time.

The study is basically to know the influence of online e-shopping on the customers as
explaining online consumer behaviour is still a major issue as studies available that focus on
multiple set of variables and rely on different approaches and theoretical foundations. The
theory of planned behaviour (TPB) is used as a theoretical framework to interpret consumers
behaviour in the online environment and to study the antecedents of e-purchasing decisions.
This study adopted a quantitative methodological approach within the context of the online
CD, Books, music, magazines, surveying consumers with prior purchase experience of the
products.

Key words: E-commerce, Consumers Behaviour, Information technology, Theory of planned

behaviour.