TOPIC 2: “CRM has become a very important growing business practice

in today's environment”. Let’s clarify this statement.

There is a statement: “Customer Relationship (CRM) has become a very
important growing business practice in today's environment”. Today, the
application of information technology in business is essential and increasingly
popular with companies. CRM is considered as all of the activities, strategies
and technologies of the companies in developing relationship with customers
through the access and communication with customers in a way that has a
system and efficiency, managing customers’s information to serve them better
and better.
CRM originates from the idea that helps companies use their resources
(technology and resources) to fully understand the attitudes and habits of
customers. Firstly, When companies want to upgrade product quality, they will
evaluate and determine base on their customer needs. Receiving information
from customers and listening to customer feedbacks help the companies can
adjust their products matching with their customers, and ultimately increase
their revenue. The point of business is to never stop learning and improving to
succeed. Bill Gates said: “Your most unhappy customers are your greatest
source of learning”. Secondly, CRM helps businesses build close relationships
with their customers by collecting, saving and updating information of their
customers and creates customer loyalty. Thirdly, the more businesses
understand their customers, the easier they can make out their potential
customers, increase the database of their customers, and extend their business.
As a result, marketing costs are reduced significantly. At the same time,
promoting products, brands become faster, easier and more efficient. Finally,
CRM helps companies manage their business development in the past, present
and predict the future through their database system.
For customers, CRM is a basis to take care of customers with the best
services on available information that has been collected about their interests
and wishes. Besides, it contributes to promotion of long-term relationships
between customers and businesses, helps customers fully understand the
businesses. Customers will feel their requirement and purpose are seriously
interested as: birthday, style, interests, habits, needs..., then their loyalty will be
more and more sustainable. "People will forget what you said. They will forget
what you did. But they will never forget how you made them feel" (Maya
Angelou - American poet). With proloned good customer relationship
management, customers feel happy to introduce your business to others and that
is how to rise to success and permanence.
Moreover, CRM permits employees to manage time and work effectively,
and helps them control and understand the information of each potential
customer and existing customer so that they can contact and take care of them
promptly. That creates credibility for customers and long-term customer
retention.

On the whole, I think “CRM has become a very important growing business
practice in today's environment” is a truly statement. A saying frequently said in
many businesses is “customer is king”. CRM helps a business recognize the
value of its customers and improve relation with customers. In the commercial
world, creating the customer loyalty and expanding business are very important.
The better a business can control the relationships with its customers, the more
successful it will become.