Innovation Management

Chapter 5

Innovation Process
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The word "process" is defined in ISO
9000:2000 clause 3.4.1 as
"a set of interrelated or interacting
activities that transforms inputs into
outputs."
Inputs to a process are generally
outputs of other processes.
Processes in an organization are
generally planned and carried out
under controlled conditions to add
value. 2
Process approach is a powerful way
of organizing and managing how
work activities create value

The process approach directly links

process inputs that come from
suppliers to the outputs of the
process that go to customers.
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This horizontal linkage between
suppliers and customers is an
excellent way to manage and
continually improve both the
effectiveness (the amount of value
created for the customers) and the
efficiency of the process.

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 1. Gathering information:
See the BIG picture:
Systems thinking

Part 1: 2. Clarify the real

problem
UNDERSTANDING

3. Setting innovation
goalposts

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 4. Seeking stimuli

Part 2:
IMAGINATION 5. Uncovering insights

6. Identifying ideas

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 7. Developing the
innovation roadmap

Part 3: ACTION 8. Gaining commitment

9. Implementing the
innovation roadmap

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 The Nine-Step Innovation Process
Step Exploration Concentration
Part 1: Understanding
Step1 1-A 1-B
Gathering Choose the team that Analyze the problem.
information will address the Understand the
problem. Gather facts, problem better.
opinions, details.
Apply “who, what,
where, why, how,
when” to the
problem. Get
information from
external market.
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 The Nine-Step Innovation Process

Step Exploration Concentration

Step2 2-A 2-B

Clarify the real Identify and list the Separate the concern.
problem likely causes of the
problem. List
“problem statements”
or concerns. Do
problem analysis.

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 The Nine-Step Innovation Process

Step Exploration Concentration

Step3 3-A 3-B

Setting innovation Explore the range of Set the innovation

goalposts acceptability for goalposts
options and solutions.
Do decision analysis.

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 The Nine-Step Innovation Process

Step Exploration Concentration

Part 2: Imagination
Step4 4-A 4-B
Seeking stimuli Explore the Analyze and narrow
environment for down the stimuli.
signals and other
information. Research
past, present, and
future. Explore
multiple perspectives.
Explore the
marketplace.
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 The Nine-Step Innovation Process

Step Exploration Concentration

Step5 5-A 5-B

Uncovering insights Use your chosen Choose the high
stimuli and priority insights for
imagination to further reflection.
identify potential
insights and
discoveries. Suspend
judgment while you
are uncovering these
insights. Use the
creative connections
power tools.
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 The Nine-Step Innovation Process

Step Exploration Concentration

Step6 6-A 6-B

Identifying ideas Explore these high Compare and select

priority insights for the best ideas based
potential ideas to on the previously
solve your real discussed innovation
problem. goalposts. Build these
ideas into fuller
concepts.

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 The Nine-Step Innovation Process

Step Exploration Concentration

Part 3: Action
Step7 7-A 7-B
Developing the Take these concepts Choose the optimal
innovation roadmap and build them into plan based on the
fuller plans. innovation goalposts
Investigate resource and predetermined
needs, timing, and criteria. Consider the
responsibilities. impact this plan will
Identify alternative have on the rest of
plans. the organization.

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 The Nine-Step Innovation Process

Step Exploration Concentration

Step8 8-A 8-B

Gaining commitment Explore commitment Present the plan.

to the optimal plan. Readjust the plan.
Identify who will Test elements of the
support the plan. plan if desired.
Prepare the plan for Readjust the plan.
presentation. Finalize commitment
to the final plan.

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 The Nine-Step Innovation Process

Step Exploration Concentration

Step9 9-A 9-B

Implementing the Release the final plan Review the entire

innovation roadmap into action. process and results
Adjust the plan when and share this
needed. learning.

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THANK YOU

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