SOURCES OF DATA : 1.

PRIMARY DATA(depends on first hand information)

2. SECONDARY DATA(depends on second hand
information)
Statistical data can be acquired from 2sources. The person who is responsible for collecting
the data may collect the facts and figures by organizing and conducting :

1. Investigation plus enquiry

data which depends on first hand information is basically called as primary data. For
example: if one wants to know about the popularity of a filmstar among college students
then for this enquiry from a huge no. of college students by asking them questions related to
whom they like the most ,to collect the wishful information would be needed. In this case ,
the resultant data of PRIMARY nature.

But if the data is being dealt with ( inspected ,examined ) by some other company or firm,
then it is known as SECONDARY DATA. It can be obtained either from:

1. Published sources
2. source such as Website, articles and magazines.

Usage of secondary information save :

1. Time
2. Price/cost

MODE OF COLLECTING PRIMARY DATA :

1. PERSONAL INTERVIEW
2. MAILING QUESTIONNAIRE
3. TELEPHONE INTERVIEW

Personal interview : when the researcher has the ingress to all the people concerned then
this method is preferred. The investigator conducts face to face interview with the applicants
. It is the method where personalized connection and communication is made between the
applicant and the person taking the interview.

questionnaire : in this method facts and figures in a survey are collected by mail, the
questionnaire is forwarded to every person through mail pleaing for finishing and returning
it by the given timeset duration and a certain date. It is less costly and permit the researchers
to have entry in remote areas too.

Telephonic interviews : in this type of interview , the investigator asks questions over the
phone. This method is inexpensive than the other two methods that is personal interview
and questionnaire mail and can be organized in no time.