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WORKSHOP “PRODUCTS AND SERVICES”

PRESENTED TO:

INSTRUCTOR

ROMERO RINCON JOHANNA PAOLA

SERVICIO NACIONAL DE APRENDIZAJE – SENA

SERVICIOS ADMINISTRATIVOS Y FINANCIEROS

TECN.NEGOCIACION INTERNACIONAL

ACTIVIDADES DE APROPIACIÓN DEL CONOCIMIENTO

(CONCEPTUALIZACIÓN Y TEORIZACIÓN)

BOGOTA. D.C

23 TH SEPTEMBER, 2018
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WORKSHOP “PRODUCTS AND SERVICES”

PRESENTED BY:

APPRENTICES

COTRINA CARDENAS SANDRA LILIANA

SEGURA ESPINOSA SERGIO DAVID

SERVICIO NACIONAL DE APRENDIZAJE – SENA

SERVICIOS ADMINISTRATIVOS Y FINANCIEROS

TECN.NEGOCIACION INTERNACIONAL

ACTIVIDADES DE APROPIACIÓN DEL CONOCIMIENTO

(CONCEPTUALIZACIÓN Y TEORIZACIÓN)

BOGOTA. D.C

23 TH SEPTEMBER, 2018
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Table of Contents

1. Cover page…………………………………………………………..1
2. Back cover…………………………………………………………..2
3. Table of Contents……………………………………………………3
4. Introduction………………………………………………………….4
5. Description of the evidence………………………………………….5
6. Development of the evidence………………………………………6-9
7. Conclusion…………………………………………………………..10
8. Bibliography………………………………………………………...11
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Introduction

The current communication technologies allow to favor the globalization of markets

and the dissemination of products and services worldwide.

The use of these information dissemination technologies allows the different types of companies,

small or medium-sized companies, to disclose their products and services.

The internet and audiovisual media, not only allow people to approach, but also indirectly with

the end user, which allows a more direct business relationship than what is occasionally a closed

loop of improvement.

The feedback produced by these media, generates continuous improvement and

constant evolution of products and services offered in the market, so that the opinions of

consumers are integrated, leading to a new or better development on current products.

This report is an analysis of how technological factors affect not only markets but the

consumer economy. The cultural and social factors of the different consuming populations

generate an environment of constant transformation that allows the birth of companies that since

its inception are already characterized by globalizing through these technological means.
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Actividad de aprendizaje 2

Evidencia 2: Workshop “Products and services”

La lectura es una de las habilidades más utilizadas en el mundo, pero a la vez es la menos

motivante, dado que en ocasiones hay textos muy extensos y con vocabulario complejo que

dificulta su comprensión y le resta interés al texto; afortunadamente existen nuevos métodos que

facilitan obtener la información necesaria y con ello aumentar el léxico personal.

En este orden de ideas y con la finalidad de cumplir con el propósito de esta evidencia,

consulte el material complementario denominado Integration of products and services.

Luego de esta consulta, resuelva el siguiente taller sobre comprensión lectora:

1. Find the main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a paragraph.

2. Write a summary of ten lines from the text.

3. Choose a paragraph and translate it with your own words.

4. Choose ten words from the text and organize them alphabetically. Look for the meaning

of each word.

5. Match the term with the corresponding meaning.

a Client Things created by projects.

A series of tasks to be done in a specified

b Solution
sequence.

c Engagement A customer.

d Project Products and services that solve a client’s problem.

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e Deliverable An agreement between client-service provider.

Integration of products and services.

 Main idea of paragraphs 1, 2, 9, 10, 11, and 12, and write them in a paragraph

Mainly the idea of paragraphs 1, 2, 9, 10, 11 and 12 of the reading Integration of

products and services, is based on teaching us the importance of the new economy knowing in

one way or another the innovation and productivity of the products and services in the market,

obtaining favorable results with the new cultural and digital trends for the globalization that is

lived in business, thus adapting the needs of consumers.

 Summary of the text Integration of products and services.

The modern economy is composed of three factors that make up for the new digital

trends for the globalization of business. Primarily the digital revolution has been increased

thanks to the reach, comfort and agility that companies have to transform and progress being this

their first factor. In the second factor we find the international competition including all its

leaders to continue innovating new services and producer for the satisfaction of consumers. And

it could not miss the third factor that are the cultural and sculptural novelties since they are

combining the social and the economics of each country. Thanks to these mixed factors, more

employment opportunities are being generated, since it guarantees a higher level in the economy

thus encompassing digital media, without leaving their roots behind with more profitable

profitability for business.

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Technological Revolution

The internet and digital communications are general purpose technologies, transforming

economies as profoundly as the printing press, steam engine or electricity have done in the past.

Against this backdrop, it is important to understand that there is no such thing as a ‘digital

economy’ – the economy is digital. Far from being the exclusive domain of technology startups,

every company, particularly in traditional industries, needs to prepare for digitization. Yet, on

balance, European companies have been slow to adapt: 41% of enterprises are still classifiable as

‘non-digital’ – meaning they do not use digital technologies and have no digital strategy – while

only 2% take full advantage of digital opportunities.

The slow adoption and use of digital technologies has been a drag on Europe’s

productivity growth, not to mention its ability to innovate and move up the global value chain.

And it has impacted manufacturing and services alike, particularly the integrated, high value-

added segment. But the EU is starting to address this challenge: completing the Digital Single

Market will incentivise technology adoption through higher network effects, while prioritising

areas where competitive advantages can still be reaped, such as Industry 4.0. At the same time,

formulating a unified data framework for a market of half a billion consumers can set a global

standard, provided it is user-friendly and workable. Speed of delivery and implementation is of

utmost importance if Europe is to regain lost ground, and the high-end nexus of integrated

manufacturing and services is of particular importance for future growth, sustained innovation

and quality jobs.

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Revolución Tecnológica

Tecnologías de provecho general como internet y las comunicaciones digitales

transforman las economías tan profundamente, también lo han hecho en el pasado la imprenta, la

máquina de vapor o la electricidad en el pasado. En contexto, es importante entender que no

existe una 'economía digital': la economía es digital. Todas las empresas deben abrirse a la

digitalización, en especial las industrias tradicionales, pues no son solamente para las nuevas

empresas digitales. Pese a esto, las empresas europeas se han adaptado poco a poco: el 41% de

las empresas todavía se clasifican como "no digitales", lo que significa que no usan tecnologías

digitales y no tienen una estrategia digital, mientras que solo el 2% aprovecha al máximo las

oportunidades digitales.

La lenta aprobación y uso de tecnologías digitales constituye un obstáculo para el

aumento de la productividad de Europa, sin nombrar su capacidad para innovar y avanzar en la

cadena de valor global. Y ha influido tanto en la fabricación como en los servicios,

especialmente en el segmento integrado de alto valor agregado. Pero la UE está ahora

enfrentando este desafío: completar el Mercado Único Digital impulsará la adopción de

tecnología a través de mayores efectos de red, a la vez que dará prioridad a las áreas donde se

pueden aprovechar ventajas competitivas, como Industry 4.0. Al mismo tiempo, la formulación

de un marco de datos unificado para un mercado de 500 millones de consumidores puede

establecer un estándar global, mientras sea fácil de usar y viable. La velocidad de entrega y la

ejecución son de suma importancia para que Europa recupere el terreno perdido, y el enlace de
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alta calidad de la fabricación integrada y los servicios es de gran importancia para el crecimiento

futuro, la innovación sostenida y los empleos de calidad.

 Glossary

Achieving Get to do or get something that is intended, requested or desired.

Behavioural Way to operate a thing in a certain situation

Holistic: At all or that considers something as a whole.

concept that synthesizes the real situation of the human being in which lives
Hyperconnected
permanently
Land Land extension seen from a specific place and considered as a show.
Packaged Action to pack or put in a package.
reminder: a thing that causes someone to remember something.
Sophisticated: That behaves in a distinguished and elegant way
sustained: continuing for an extended period or without interruption.
Apparatus or device that connects a source of heat, serves to regulate the
Thermostat:
temperature automatically.

 Corresponding meaning

A CLIENT D Things created by projects

B SOLUTION C A series of tasks to be done in a specified sequence.
C ENGAGEMENT A A customer.
D PROTECT B Products and services that solve a client’s problem
E PROTECT E An agreement between client-service provider.
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Conclusion

This evidence products and services has as its purpose first that we learn to understand

a reading in English, understand the main ideas of each paragraph, to write a summary in English

of a scientific reading, to be able to answer questions from the text. Through this reading called

products and services.

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Bibliography

 https://dictionary.cambridge.org/es/translate/

 https://es.pons.com/traducci%C3%B3n-texto