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INTRODUCTION
network companies based on the signal, data speed, price, promo, and
other more for them to have a great experience with it. In the battle to
While Smart has faster LTE (4G) speed, Globe's LTE connection is
equipment, released its first “State of Mobile Networks” report for the
The report found that Smart offers faster LTE, averaging 9.9
Mbps. That beat Globe’s average of 7.4 Mbps. However, the report
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also pointed out that both are significantly lower than the global
“Smart has the best speeds but not the best signal strength,
Globe has the best signal strength but not the best speeds. It is a little
bit hard to understand Globe's website and support pages. I can get a
free tourist sim with Smart from the airport that has 300MB of data for
3 days. Globe has a free tourist sim program as well but their sim
cards do not have any data inclusions, just 35 SMS to all networks.
Smart offers more data at the same price as Globe. I can get bonus
with Globe. With Smart, they have something similar but they do not
have the apps that I would use. Globe has the *143# menu so it's
even easier to check your balance and load your account. I do not
2017).
core services are mobile voice (which can be used in local, national,
and international long distance call services) and mobile SMS (for local
market). Globe also offers mobile data which allows subscribers for
internet usage.
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Smart is known to have introduced “the world’s first electronic
other mobile plans in the country. Smart is also the operator behind
not differ that much in terms of open data allowance (the data you can
freely use on any website), so the contest relies on which freebie you
had want more, and how little or how much you are willing to spend.
allowance for Mobile Legends, while the succeeding options come with
a free data for an app of choice like Facebook, Viber, Pokémon Go,
YouTube, and more. Users can also avail themselves of individual add-
Out of the nine available prepaid data promos from both telcos,
their PhP 50 combos are still the best choices. They are ideal for phone
use, and also come with unlimited text to any network in the
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Philippines. Their three-day validity gives users ample time to enjoy
If you are going to use one of them for mobile Wi-Fi, it is best to
use any of the month-long promos starting at PhP 299, so that you
This study will identify the gratification rate of users and inquire
the factors of the two cellular network companies, such as Globe and
Smart.
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SIGNIFICANCE OF THE STUDY
like to explore and examine the freebies and the strategies in which
the Globe and Smart cellular network companies use to innovate their
services. With that being said, this study would be beneficial to the
following:
FOR THE USERS. This study could help the users to understand
their chosen cellular network company in many ways. And this could
help them to think wisely for their preferred network. By this study,
better life.
study will benefit the cellular network companies in such a way that
study they will be aware on how their service could affect their users in
many factors. And this study could be the way for the cellular network
companies know what do their users need. This study will help them to
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could base on the process. Furthermore, the future researchers would
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CONCEPTUAL FRAMEWORK
CELLULAR NETWORK
COMPANIES
GLOBE SMART
FACTORS
The illustration shows the flow of the study. The researchers will
conduct the study to determine how the factors affect the users’
Smart or Globe. The conceptual framework will be the basis for the
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HYPOTHESIS OF THE STUDY
Null Hypothesis
Alternative Hypothesis
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STATEMENT OF THE PROBLEM
1. What do the users prefer the most between the two cellular
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OPERATIONAL VARIABLES
etc.
Latter –
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SCOPE AND DELIMITATION OF THE STUDY
such as Smart and Globe. The researchers plan to decide how the
companies.
30 years old that owns a cellular phone. Each of the respondent will be
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CHAPTER 2
Smart as their cellular network to use because it has the fastest speed
in terms of internet connectivity. But there are some users who prefer
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exceed expectation the customer highly satisfied or delighted. If the
dissatisfied.
customers who are just satisfied still find it easy to switch when a
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Marketing support both at the introduction of products and maturing is
considered.
price, place, promotion must reflect the wants and desires of the
informal, to determine what consumers want and what they are willing
to pay for. Marketers hope that this process will give them a
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practical application of this process. The offer is also an important
rate and it will also decrease their revenue and more negative effects
will come. The more appropriate service they will give the more
more people, as well as making their new promos for free as part of
of service parameter.
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minimum service performance standards. The tests were conducted by
1,506 on-net calls per network. The monitoring team made the calls
using the “drive test” method (i.e. inside a moving vehicle). The
initiated calls were simultaneously done for Globe and Smart. Sun
SIMs, Talk and Text SIMs, Red Mobile SIMs and Touch Mobile SIMs
were not used because these SIMs are using the networks of either
Smart rated higher in four (4) of the five (5) parameters: dropped call
rates, average received signal level, average signal quality, and call
Both the Globe and Smart Wi-Fi devices are light and compact,
although the latter is slightly smaller in overall size. The Smart router
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branding at the front while the Globe router comes in white and uses a
poorly placed sticker logo at the front. It is obvious that the Globe
their own version. The Globe device has a single LAN port, just like the
one from Smart but the latter also has a dedicated power switch and
reset button. Props to Globe for placing a sticker at the back with a
guide and manual on how to reload the SIM card while the one from
just in case). In addition both devices use a 12V power that plugs into
the wall outlet. In fact, the power rating is identical that you can use
either cable to power the two devices. This also means you can plug
this into the 12V power socket in your car. And both devices have their
For Globe, all the settings are already pre-configured. The main
page will show the status of the cellular connection (and signal
don’t need to touch anything here are everything is all set up for you.
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The only section that you will have to regularly use would be the
built-in SMS feature. This is where you send out text messages to
looks the same with almost identical features. We also like the idea
that there is a link to the Data Usage Monitor that directs you to the
MySmart dashboard.
Once you load credits, you can also subscribe to either can just
the other hand, Globe has made no claims as to the top speed their
42Mbps.
check first if your home or office has good LTE signal reception. The
best way to test this is to buy a prepaid LTE SIM card and try it out
during the day and night to see the average downstream and
upstream speed of the network. Not to mention the Prepaid LTE Home
Wi-Fi are both sold at Php1, 995 for Smart and Globe. They both have
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The difference between them would be the data plans and
Php85 for 2 days at 800MB per day, Smart SurfMax 250 at Php250 for
app + unli all-net text for 3 days at Php50, Smart GigaSurf 299 at
2GB + 1.1GB video app + unli all-net text for 30 days at Php299
100MB Instagram + 300MB for app of choice + Unli Allnet Texts for 3
per day for 1 day at Php50, Globe SuperSURF200 at 800MB per day
COMPANIES’ SERVICE
The positive effects that the factors will provide the cellular
aware of the drawbacks in their services that will help them to make a
changes to the service they offer. The positive changes may perform
according to their success and may help them have more costumers’
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The aforementioned literature and studies were interrelated to
the present study entitled, “Globe vs. Smart: Factors that Affect the
this study, the researchers will gain a stronger foundation about their
study.
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CHAPTER 3
This research, entitled “Globe vs. Smart: Factors that Affect the
researchers.
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vicinity of Congressional Avenue, Quezon City, inside and outside the
establishments.
questionnaires have two parts; the first part assessed the user’s
preference, while the second part are composed of the factors that
Validation letters with attached tools were approved after only a few
revisions.
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DATA GATHERING PROCEDURE
Square Test.
of the squared difference between observed (o) and the expected (e)
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data (or the deviation, d), divided by the expected data in all possible
categories.
CHI-SQUARE TEST
(𝑂 − 𝐸)2
𝑥2 = ∑
𝐸
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CHAPTER 4
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Figure 1
1%
25%
GLOBE
SMART
OTHERS
74%
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FACTORS THAT AFFECT THE USERS’ PREFERENCE
related to the factors that can affect the users’ preference between the
Presented below is the graph of the factors that affect the users’
preference.
Figure 2
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
Legend:
Signal Coverage Price and Affordability
Billing Integrity Company's Image
Fast and Responsive Technical Support Service Llimitations
Downtimes Promo Varieties
Freebies Internet Speed
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with a total of 63.51% agreed that the image of the company has the
a total of 50.63%also took place as one of the factors that affect the
integrity which from the users, is the least significant factor to the
users’ preference. The users’ reason why they chose Company’s image
the company would change if their image is awful the users’ might
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IMPLICATION OF THE FACTORS TO THE USERS’ PREFERENCE
Figure 3
70.00%
60.00%
50.00%
40.00%
30.00%
20.00%
10.00%
0.00%
the signal coverage is not good, they might change their cellular
integrity does not satisfy the users, they could change their cellular
network. Lastly, 55% said that if the price and affordability have been
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SIGNIFICANT DIFFERENCE BETWEEN SMART AND GLOBE
Table 1
Price
20 50 50 100 299
O E O E O E O E O E
O E O E O E
32 28.33 33 34 30 30.22
28 31.67 39 38 34 33.74
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Level of Significance Chi Square Critical Value
Smart. The data deals with the computation of chi-square formula for
the result.
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The researchers’ hypothesis states that there are significant
difference between Globe and Smart. The computed data do not reject
COMPANIES
Figure 4
80%
70%
60%
50%
40%
30%
20%
10%
0%
having technical support is the best way for the cellular network
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71.25% of the respondents that could bring more users to the cellular
towers would be beneficial not only for the users but also to the
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CHAPTER 5
RECOMMENDATIONS
interpreted in Chapter 4.
The main goal of this study was to determine the factors that
establishments.
SUMMARY OF FINDINGS
After gathering the data and analyzing the result, the most
Globe.
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2. What are the factors that affect their preference?
Based on the gathered data there are 10 factors that affects the
users?
coverage, if the signal of their using network is slow the users might
change their preferred network. For price and affordability, many users
now are students and they are finding a much affordable cellular
phones to surf. And having a slow internet speed their users might
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4. Is there a significant difference between Smart and
Globe?
the study.
base internet speed, add towers for the stronger signal, create their
payments within paid promos and other service limitations, add more
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CONCLUSION
2. There are many factors that affect the users’ preferences and
company’s image has the highest and billing integrity has the least
impact for the users. The following factors followed a sequential rating
such as; fast and responsive technical support, signal coverage, price
downtimes.
internet speed. These were the basis for the users to choose between
and it implies that there has been a great competition between the two
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5. The factors could help cellular network companies most likely
in technical support for better service for the users. It also implies that
adding more promos and towers could also help the cellular network
service.
RECOMMENDATIONS
how their service could affect their users’ gratification rate. The
time. And also, they could use this study as a basis or guide tool for
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BIBLIOGRAPHY
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APPENDICES
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Colegio de San Lorenzo
Congressional Avenue, Quezon City
January 2018
Dear Sir,
Greetings!
We, the undersigned students enrolled in Colegio de San Lorenzo are
currently working on our research entitled, “Globe Vs Smart: Factors
that Affect the Gratification Rate of Users of Cellular Network
Companies” in partial fulfillment of the course Practical Research 2.
We would like to request from your good office to validate our tools.
Your comments and suggestions will be highly appreciated by the
researchers.
Thank you and God bless.
Respectfully yours,
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Colegio de San Lorenzo
Congressional Avenue, Quezon City
January 2018
Dear Ma’am,
Greetings!
We, the undersigned students enrolled in Colegio de San Lorenzo are
currently working on our research entitled, “Globe Vs Smart: Factors
that Affect the Gratification Rate of Users of Cellular Network
Companies” in partial fulfillment of the course Practical Research 2.
We would like to request from your good office to validate our tools.
Your comments and suggestions will be highly appreciated by the
researchers.
Thank you and God bless.
Respectfully yours,
42 | P a g e
Colegio de San Lorenzo
Congressional Avenue, Quezon City
January 2018
Dear Sir,
Greetings!
We, the undersigned students enrolled in Colegio de San Lorenzo are
currently working on our research entitled, “Globe Vs Smart: Factors
that Affect the Gratification Rate of Users of Cellular Network
Companies” in partial fulfillment of the course Practical Research 2.
We would like to request from your good office to validate our tools.
Your comments and suggestions will be highly appreciated by the
researchers.
Thank you and God bless.
Respectfully yours,
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Colegio de San Lorenzo
questionnaire.
b. Smart/TNT
2.) Which between the two cellular network companies do you think
a. Globe/TM/ABS-CBN
b. Smart/TNT
3.) What service do you use the most with your cellular network
provider?
a. Text c. Surf
4.) What do you think is the service that a cellular network company
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b. Affordable Promos d. Duration of Promos’ Validity
6.) Are you satisfied with your chosen cellular network provider?
[ ] Yes [ ] No
Why?
________________________________________________________
________________________________________________________
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7.) If you are given a different cellular network to use, will you choose
to switch?
[ ] Yes [ ] No
Why?
________________________________________________________
________________________________________________________
TEST II: Factors That Affect the Gratification Rate of the Users
Directions: Read each question thoroughly. Put a cross () inside the
box to rate the factor that you think influenced your gratification rate
3 – Neither
Factors 1 2 3 4 5
1. Signal Coverage
3. Billing Integrity
4. Company’s Image
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5. Fast and Responsive
refunding, troubleshooting)
promos)
maintenance)
8. Promo Varieties
9. Freebies
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Direction: Check all the bullets () that apply.
company has that other competitors do not have? Check all the
[ ] Globe [ ] Smart
Technical Support
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B. Which do you think will help the cellular network companies to
________________________________________________________
________________________________________________________
________________________________________________________
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Directions: Put a check in which do you think is the most affordable
Messenger access.
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networks, 50 MB of data
Php299
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Samsung Galaxy J3 LTE and Unlimited all-net
Globe/TM, 50 All-Net
P199/month for
myBusiness Expert.
Office 365.
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CURRICULUM VITAE
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Balingit, Jannah Francine M.
09475891496
balingit.jannah@gmail.com
Personal Background
Educational Background
Secondary:
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Eclarinal, Chelsea M.
Quezon City
09776666902
chelseaeclarinal@gmail.com
Personal Background
Education Background
Secondary:
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Guevara, Robert Joshua E.
09322275501
rjguevara98@gmail.com
Personal Background
Educational Background
Secondary:
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Tovera, Tim Christopher V.
09159551993
cagertsof@gmail.com
PERSONAL BACKGROUND
EDUCATIONAL BACKGROUND
Secondary:
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